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THE POWER OF   GOOGLE ANALYTICS                 THOMAS BOSILEVACDIR. GLOBAL MEASUREMENT STRATEGIES
WE LOVE TO STARE AT THE STARS   It is awe-inspiring,   calming,   and romantic
WE LOVE TO STARE AT THE STARS   It is awe-inspiring,   calming,   and romanticBUT NOT VERY PRODUCTIVE
...UNLESS YOU KNOW WHAT YOU ARE                    LOOKING FOR
AWA RE             ENGAGE NUR         CONVERT    TUR                      O CI AL         E                  SWE USE CONST...
NORMAL REPORTING
AWARENESS REPORTS                               WHICH TERMS ARE        HOW ARE USERS       PEOPLE USING TO FIND    COMING ...
AWARENESS REPORTS WHY     HOW ARE USERS COMING TO THE SITE?   WHICH TERMS AREPEOPLE USING TO FIND               YOU?      ...
AWARENESS REPORTS WHY     HOW ARE USERS COMING TO THE SITE?   WHICH TERMS AREPEOPLE USING TO FIND               YOU?      ...
AWARENESS REPORTS WHY     HOW ARE USERS COMING TO THE SITE?   WHICH TERMS AREPEOPLE USING TO FIND               YOU?      ...
AWARENESS REPORTS WHY     HOW ARE USERS COMING TO THE SITE?   WHICH TERMS AREPEOPLE USING TO FIND               YOU?      ...
ENGAGEMENT REPORTS     WHAT ARE USERS      INTERESTED IN?                             HOW MANY PAGES DO                   ...
ENGAGEMENT REPORTS    WHAT ARE USERS     INTERESTED IN?HOW MANY PAGES DO VISITORS STAY FOR?  WHICH EVENTS ARE VISITORS UTI...
ENGAGEMENT REPORTS    WHAT ARE USERS     INTERESTED IN?HOW MANY PAGES DO VISITORS STAY FOR?  WHICH EVENTS ARE VISITORS UTI...
ENGAGEMENT REPORTS    WHAT ARE USERS     INTERESTED IN?HOW MANY PAGES DO VISITORS STAY FOR?  WHICH EVENTS ARE VISITORS UTI...
ENGAGEMENT REPORTS    WHAT ARE USERS     INTERESTED IN?HOW MANY PAGES DO VISITORS STAY FOR?  WHICH EVENTS ARE VISITORS UTI...
CONVERSION REPORTS WHY           WHERE ARE MY     CONVERSIONS COMING                  FROM?             DO VISITORS BUY ON...
CONVERSION REPORTS      WHERE ARE MYCONVERSIONS COMING             FROM?        IS THERE A LINKBETWEEN ORGANIC AND  PAID A...
CONVERSION REPORTS      WHERE ARE MYCONVERSIONS COMING             FROM?        IS THERE A LINKBETWEEN ORGANIC AND  PAID A...
CONVERSION REPORTS      WHERE ARE MYCONVERSIONS COMING             FROM?        IS THERE A LINKBETWEEN ORGANIC AND  PAID A...
CONVERSION REPORTS      WHERE ARE MYCONVERSIONS COMING             FROM?        IS THERE A LINKBETWEEN ORGANIC AND  PAID A...
ADVANCED FEATURES
VIEWING THE GALAXY               CUSTOM REPORTS  SETTING UP GOALS                 SOCIAL REPORTS       USING EVENTS       ...
USING GOALS / CONVERSIONS
USING GOALS / CONVERSIONS
USING GOALS / CONVERSIONS
CUSTOM REPORTS
SOCIAL REPORTS
SETTING UP EVENTS
ADVANCED SEGMENTS
POWER FEATURESCROSS CHANNEL   ATTRIBUTION                      GOOGLE API’SCONTENT EXPERIMENTS
CROSS-CHANNEL ATTRIBUTION
CONTENT EXPERIMENTS
GOOGLE ANALYTICS API
IN SUMMARYGetting into Orbit
USE STANDARDREPORTS AS BUILDING      BLOCKS
USE ADVANCED FEATURES TO      ENHANCE REPORTING
USE POWER FEATURES TO FIND      DIAMONDS IN THE RUFF
REPORTS            FEATURES      POWER FUNCTIONS
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Power of Google Analytics - aRes

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Google Analytics isn't just for your novice anymore. This presentation walks users through both basic and advanced features while also providing a roadmap to analyze with the hundreds of reports.

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Transcript of "Power of Google Analytics - aRes"

  1. 1. THE POWER OF GOOGLE ANALYTICS THOMAS BOSILEVACDIR. GLOBAL MEASUREMENT STRATEGIES
  2. 2. WE LOVE TO STARE AT THE STARS It is awe-inspiring, calming, and romantic
  3. 3. WE LOVE TO STARE AT THE STARS It is awe-inspiring, calming, and romanticBUT NOT VERY PRODUCTIVE
  4. 4. ...UNLESS YOU KNOW WHAT YOU ARE LOOKING FOR
  5. 5. AWA RE ENGAGE NUR CONVERT TUR O CI AL E SWE USE CONSTELLATIONS TO ORGANIZE
  6. 6. NORMAL REPORTING
  7. 7. AWARENESS REPORTS WHICH TERMS ARE HOW ARE USERS PEOPLE USING TO FIND COMING TO THE SITE? YOU? HOW WELL IS ADVERTISING PERFORMING? ARE WE GAINING VISITORS OR JUST THE SAME ONES? WHAT DEVICES SHOULD I WORRY ABOUT?
  8. 8. AWARENESS REPORTS WHY HOW ARE USERS COMING TO THE SITE? WHICH TERMS AREPEOPLE USING TO FIND YOU? HOW WELL IS ADVERTISING PERFORMING? ARE WE GAININGVISITORS OR JUST THE SAME ONES?WHAT DEVICES SHOULD I WORRY ABOUT?
  9. 9. AWARENESS REPORTS WHY HOW ARE USERS COMING TO THE SITE? WHICH TERMS AREPEOPLE USING TO FIND YOU? HOW WELL IS ADVERTISING PERFORMING? ARE WE GAININGVISITORS OR JUST THE SAME ONES?WHAT DEVICES SHOULD I WORRY ABOUT?
  10. 10. AWARENESS REPORTS WHY HOW ARE USERS COMING TO THE SITE? WHICH TERMS AREPEOPLE USING TO FIND YOU? HOW WELL IS ADVERTISING PERFORMING? ARE WE GAININGVISITORS OR JUST THE SAME ONES?WHAT DEVICES SHOULD I WORRY ABOUT?
  11. 11. AWARENESS REPORTS WHY HOW ARE USERS COMING TO THE SITE? WHICH TERMS AREPEOPLE USING TO FIND YOU? HOW WELL IS ADVERTISING PERFORMING? ARE WE GAININGVISITORS OR JUST THE SAME ONES?WHAT DEVICES SHOULD I WORRY ABOUT?
  12. 12. ENGAGEMENT REPORTS WHAT ARE USERS INTERESTED IN? HOW MANY PAGES DO VISITORS STAY FOR? WHICH EVENTS* ARE VISITORS UTILIZING? HOW MUCH TIME IS BEING SPENT ON THE WEBSITE? WHAT IS THE FLOW OF MY USERS?
  13. 13. ENGAGEMENT REPORTS WHAT ARE USERS INTERESTED IN?HOW MANY PAGES DO VISITORS STAY FOR? WHICH EVENTS ARE VISITORS UTILIZING? HOW MUCH TIME IS BEING SPENT ON THE WEBSITE?WHAT IS THE FLOW OF MY USERS?
  14. 14. ENGAGEMENT REPORTS WHAT ARE USERS INTERESTED IN?HOW MANY PAGES DO VISITORS STAY FOR? WHICH EVENTS ARE VISITORS UTILIZING? HOW MUCH TIME IS BEING SPENT ON THE WEBSITE?WHAT IS THE FLOW OF MY USERS?
  15. 15. ENGAGEMENT REPORTS WHAT ARE USERS INTERESTED IN?HOW MANY PAGES DO VISITORS STAY FOR? WHICH EVENTS ARE VISITORS UTILIZING? HOW MUCH TIME IS BEING SPENT ON THE WEBSITE?WHAT IS THE FLOW OF MY USERS?
  16. 16. ENGAGEMENT REPORTS WHAT ARE USERS INTERESTED IN?HOW MANY PAGES DO VISITORS STAY FOR? WHICH EVENTS ARE VISITORS UTILIZING? HOW MUCH TIME IS BEING SPENT ON THE WEBSITE?WHAT IS THE FLOW OF MY USERS?
  17. 17. CONVERSION REPORTS WHY WHERE ARE MY CONVERSIONS COMING FROM? DO VISITORS BUY ON THE FIRST OR OTHER VISITS? IS THERE A LINKBETWEEN ORGANIC AND PAID ADVERTISING ON CONVERSIONS? WHICH CONVERSIONS ARE PROVIDING THE MOST ROI?
  18. 18. CONVERSION REPORTS WHERE ARE MYCONVERSIONS COMING FROM? IS THERE A LINKBETWEEN ORGANIC AND PAID ADVERTISING ON CONVERSIONS? WHICH CONVERSIONS ARE PROVIDING THE MOST ROI? DO VISITORS BUY ON THE FIRST OR OTHER VISITS?
  19. 19. CONVERSION REPORTS WHERE ARE MYCONVERSIONS COMING FROM? IS THERE A LINKBETWEEN ORGANIC AND PAID ADVERTISING ON CONVERSIONS? WHICH CONVERSIONS ARE PROVIDING THE MOST ROI? DO VISITORS BUY ON THE FIRST OR OTHER VISITS?
  20. 20. CONVERSION REPORTS WHERE ARE MYCONVERSIONS COMING FROM? IS THERE A LINKBETWEEN ORGANIC AND PAID ADVERTISING ON CONVERSIONS? WHICH CONVERSIONS ARE PROVIDING THE MOST ROI? DO VISITORS BUY ON THE FIRST OR OTHER VISITS?
  21. 21. CONVERSION REPORTS WHERE ARE MYCONVERSIONS COMING FROM? IS THERE A LINKBETWEEN ORGANIC AND PAID ADVERTISING ON CONVERSIONS? WHICH CONVERSIONS ARE PROVIDING THE MOST ROI? DO VISITORS BUY ON THE FIRST OR OTHER VISITS?
  22. 22. ADVANCED FEATURES
  23. 23. VIEWING THE GALAXY CUSTOM REPORTS SETTING UP GOALS SOCIAL REPORTS USING EVENTS ADVANCED SEGMENTS
  24. 24. USING GOALS / CONVERSIONS
  25. 25. USING GOALS / CONVERSIONS
  26. 26. USING GOALS / CONVERSIONS
  27. 27. CUSTOM REPORTS
  28. 28. SOCIAL REPORTS
  29. 29. SETTING UP EVENTS
  30. 30. ADVANCED SEGMENTS
  31. 31. POWER FEATURESCROSS CHANNEL ATTRIBUTION GOOGLE API’SCONTENT EXPERIMENTS
  32. 32. CROSS-CHANNEL ATTRIBUTION
  33. 33. CONTENT EXPERIMENTS
  34. 34. GOOGLE ANALYTICS API
  35. 35. IN SUMMARYGetting into Orbit
  36. 36. USE STANDARDREPORTS AS BUILDING BLOCKS
  37. 37. USE ADVANCED FEATURES TO ENHANCE REPORTING
  38. 38. USE POWER FEATURES TO FIND DIAMONDS IN THE RUFF
  39. 39. REPORTS FEATURES POWER FUNCTIONS
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