Denise Cook | Allison MacDonald| Tara McKay | Brian Ramos | Betty Seed
Marketing Management – Final Presentation
Renovation Nation is a complete tool rental company providing products and services
to meet the needs of homeowners and construction professionals. Our goal is to
provide the highest level of service and expertise in the home improvement business.
Through our Renovation Nation Foundation, we fund many local activities that support
social and economic growth.
Serve as a resource to new homeowners, do-it-yourselfers, and contractors in the
Market Trends & Growth
U.S. general tool rental market generated $8.4b in 2008.
Growing Do-it-Yourself Market
Due to popularity of home improvement shows.
Rapid relocation to area.
North Carolina Real Estate Market
Today: Homeowners aren’t moving, they’re improving.
Tomorrow: Projected growth in 2012.
Primary Market Research
230 responses to 18 question survey
91% have completed at least one home improvement
Problems homeowners experienced:
(small independent retailers)
Renovation Nation target: 2.5% of market share in area
Well formulated strategy Lack of name recognition in area
Proven management team Start-up costs
Expertise Fitting Northeast approach/model into new
Established delivery system demographic
Value compared to alternative Lack of familiarity with Southeast
Serve additional customer groups (banks, Competition from well known brands
realtors, foreclosures) Slower market growth
Enter new market or segments Vulnerability to recession and business cycle
Expand product line to meet broader range Price wars with competitors
of customer needs Competitors have superior access to channels
Complacency among rival firms of distribution.
Mergers, joint ventures or strategic alliances
Hiring knowledgeable and enthusiastic staff.
Offering top of the line tools that are meticulously
Offering innovative communication technology to
Provide competitive rates relative to big-box retailers.
Sub-contract only with Handymen who are licensed,
reliable and reputable.
Create an aggressive marketing and advertising
campaign to gain visibility.
What makes us different?
Interactive Website & iPhone App
Delivery to Worksite
Partnership with Realty Company
“DIY” DVD’s & In Store Workshops
New Homeowner Packet
Community Involvement (Renovation Nation Foundation)