The power of partnerships

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Business Growth Strategist, Bosco Anthony gives presentation on partnerships.
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank

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The power of partnerships

  1. 1. The Power ofPartnerships www.boscoanthony.com
  2. 2. About Me• CLUB INTRAWEST• 6000+ ONE ON ONE COACHING• INTERNET MARKETING CENTER• 250,000 AFFILIATES• BUSINESS GROWTH STRATEGIST• BRAND IN VANCOUVER• KEYNOTES GLOBALLY
  3. 3. LIVE YOUR DREAMS RES
  4. 4. Definition Partnerships is acollaboration between entrepreneurs that share a common business purpose.
  5. 5. IMPACTS OF PARTNERSHIPS• REVENUE• PRODUCT LINE• MARKETING• CREDIBILITY• LEAD FUNNEL
  6. 6. THE WHY FACTOR • TAP INTO NEW MARKETS • BUILD BUY OR ALLY • FAST TRACK YOUR LIST • REFERRAL CONVERSION • AUTOMATION
  7. 7. WHY IS IT IMPORTANT TODAY?• WAL-MART SYNDROME• ATTENTION MARKETING• PARTNER OR PERIL• VALUE CONTENT VS BS
  8. 8. LIST BUILDING STRATEGIES• Social Media Platforms.• Keynote Events, meet ups and workshops.• Free E-books, slide presentations and tips.• Podcasts and Audio Platforms.• Viral Videos, Interviews.• Blogging and Guest Blogging.
  9. 9. MULTIPLE CHANNELS FOR PARTNERSHIPS• AFFILIATE MARKETING• JOINT VENTURES• WHITE LABELLING• STRATEGIC ALLIANCES• BUSINESS DEVELOPMENT
  10. 10. AFFILIATE MARKETING
  11. 11. JOINT VENTURE
  12. 12. WHITE LABELLING
  13. 13. STRATEGIC ALLIANCES
  14. 14. BUSINESS DEVELOPMENT
  15. 15. THE SWEET SPOT•tRUSt +eXPOSURe+cREDIBILITy = BUYINGDECISIONS
  16. 16. THE 3 R’s REFERRALRECOMMENDATION REVIEW
  17. 17. DO YOU NEED A PARTNERSHIP?• EVALUATE your business plan?• WOULD your customer benefit?• WHAT is your competition doing• IS there a market opportunity• CAN you do this on your own
  18. 18. TRICKS OFTHE TRADE VISION AUDIENCE STRATEGY REWARD LEGAL IMPLEMENT RESULTS TWEAK AND APPLY!
  19. 19. WIN-WIN-WIN CONCEPT
  20. 20. THINK GLOBAL NOT LOCAL
  21. 21. ASANTE SANA!www.meetup.com/internetmarketingthinktank ING CAFE - 466 Howe Feb 29th 2012.

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