http://www.boscoanthony.com http://www.meetup.com/internetmarketingthinktank

1. ESSENTIAL STAGES FOR
ONLINE MARKETING
www.boscoanthony.com
#boscoanthony

2. About Bosco Anthony
 Club Intrawest ($1.02 million)
 Internet Marketing Center
 250,000 affiliates
 Joint ventures, partnerships and affiliate
management ($4.2 million)
 Keynotes
 Consultancy and Business Growth Strategist
 Meet up
 TAKE ACTION

3. • PARADIGM SHIFT
*TRANSACTION
*TRANSACTION + CONVERSATIONS CURRENT
TRENDS
*RELATIONSHIPS + CONVERSATIONS
= TRANSACTIONS BS EFFECT
WALMART
SYNDROME
CONSUMERS
MARKET
*(Clue Train Manifesto)

4. ONLINE VISION
MAPPING
What is the purpose of
your online presence?
Call to Action?
Structure of your online
business / Business Plan

5. TARGET
AUDIENCE
Demographics
Locations
Type of consumer
Life line
Spending habits

6. ONLINE DEMAND
RESEARCH
Keyword Research
Copywriting
Organic traffic
SERP’s

7. PRODUCT &
SERVICE DEV
Outsourcing
Ghostwriting
Product Development
Services Packaging
Pricing and policies

8. CONTENT
Content Curation
Creation
Product Research
Copywriting
Blogging
Articles
Salescopy

9. PLATFORM DEV
Website Development
Platform / Membership
site or community
platform
Coding and design
Plugins and web forms
Shopping cart
Site Infrastructure

10. BRAND
PRESENCE
Social Media
Branding and creating
uniformity
Online presence
Viral and video content
SERP’s

11. INTERNET
MARKETING
STRATEGIES
Online traffic 101
Site visits and
conversions
Analytics
Salescopy
Paid traffic / Organic
Traffic

12. ONLINE LEAD
GENERATION
Lead funnel
Prospects and
customers
List cycle and lifeline

13. SALES FUNNEL
Sales Process
Landing Pages
Sales copy

14. LIST BUILDING
TACTICS
Partnerships
Affiliate marketing
White labeling
Joint Ventures
Strategic alliances
Business Development

15. CONTINUITY
Recurring revenue
model
Customer Retention
Up sell
Product Continuity
Funnel to higher price
point products

16. Asante
sana!
ASANTE SANA!
JANUARY 31st 2012 – ING CAFÉ!
www.meetup.com/internetmarketingthinktank