ESSENTIAL STAGES FOR  ONLINE MARKETING   www.boscoanthony.com      #boscoanthony
About Bosco Anthony   Club Intrawest ($1.02 million)   Internet Marketing Center   250,000 affiliates   Joint ventures...
• PARADIGM SHIFT*TRANSACTION*TRANSACTION + CONVERSATIONS     CURRENT                                  TRENDS*RELATIONSHIPS...
ONLINE VISIONMAPPINGWhat is the purpose ofyour online presence?Call to Action?Structure of your onlinebusiness / Business ...
TARGETAUDIENCEDemographicsLocationsType of consumerLife lineSpending habits
ONLINE DEMANDRESEARCHKeyword ResearchCopywritingOrganic trafficSERP’s
PRODUCT &SERVICE DEVOutsourcingGhostwritingProduct DevelopmentServices PackagingPricing and policies
CONTENTContent CurationCreationProduct ResearchCopywritingBloggingArticlesSalescopy
PLATFORM DEVWebsite DevelopmentPlatform / Membershipsite or communityplatformCoding and designPlugins and web formsShoppin...
BRANDPRESENCESocial MediaBranding and creatinguniformityOnline presenceViral and video contentSERP’s
INTERNETMARKETINGSTRATEGIESOnline traffic 101Site visits andconversionsAnalyticsSalescopyPaid traffic / OrganicTraffic
ONLINE LEADGENERATIONLead funnelProspects andcustomersList cycle and lifeline
SALES FUNNELSales ProcessLanding PagesSales copy
LIST BUILDINGTACTICSPartnershipsAffiliate marketingWhite labelingJoint VenturesStrategic alliancesBusiness Development
CONTINUITYRecurring revenuemodelCustomer RetentionUp sellProduct ContinuityFunnel to higher pricepoint products
Asante                  sana!ASANTE SANA!JANUARY 31st 2012 – ING CAFÉ!www.meetup.com/internetmarketingthinktank
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Essential stages for online marketing

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Essential stages for online marketing

  1. 1. ESSENTIAL STAGES FOR ONLINE MARKETING www.boscoanthony.com #boscoanthony
  2. 2. About Bosco Anthony Club Intrawest ($1.02 million) Internet Marketing Center 250,000 affiliates Joint ventures, partnerships and affiliate management ($4.2 million) Keynotes Consultancy and Business Growth Strategist Meet up TAKE ACTION
  3. 3. • PARADIGM SHIFT*TRANSACTION*TRANSACTION + CONVERSATIONS CURRENT TRENDS*RELATIONSHIPS + CONVERSATIONS= TRANSACTIONS BS EFFECT WALMART SYNDROME CONSUMERS MARKET*(Clue Train Manifesto)
  4. 4. ONLINE VISIONMAPPINGWhat is the purpose ofyour online presence?Call to Action?Structure of your onlinebusiness / Business Plan
  5. 5. TARGETAUDIENCEDemographicsLocationsType of consumerLife lineSpending habits
  6. 6. ONLINE DEMANDRESEARCHKeyword ResearchCopywritingOrganic trafficSERP’s
  7. 7. PRODUCT &SERVICE DEVOutsourcingGhostwritingProduct DevelopmentServices PackagingPricing and policies
  8. 8. CONTENTContent CurationCreationProduct ResearchCopywritingBloggingArticlesSalescopy
  9. 9. PLATFORM DEVWebsite DevelopmentPlatform / Membershipsite or communityplatformCoding and designPlugins and web formsShopping cartSite Infrastructure
  10. 10. BRANDPRESENCESocial MediaBranding and creatinguniformityOnline presenceViral and video contentSERP’s
  11. 11. INTERNETMARKETINGSTRATEGIESOnline traffic 101Site visits andconversionsAnalyticsSalescopyPaid traffic / OrganicTraffic
  12. 12. ONLINE LEADGENERATIONLead funnelProspects andcustomersList cycle and lifeline
  13. 13. SALES FUNNELSales ProcessLanding PagesSales copy
  14. 14. LIST BUILDINGTACTICSPartnershipsAffiliate marketingWhite labelingJoint VenturesStrategic alliancesBusiness Development
  15. 15. CONTINUITYRecurring revenuemodelCustomer RetentionUp sellProduct ContinuityFunnel to higher pricepoint products
  16. 16. Asante sana!ASANTE SANA!JANUARY 31st 2012 – ING CAFÉ!www.meetup.com/internetmarketingthinktank
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