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  • 1. ESSENTIAL STAGES FOR ONLINE MARKETING www.boscoanthony.com #boscoanthony
  • 2. About Bosco Anthony Club Intrawest ($1.02 million) Internet Marketing Center 250,000 affiliates Joint ventures, partnerships and affiliate management ($4.2 million) Keynotes Consultancy and Business Growth Strategist Meet up TAKE ACTION
  • 3. • PARADIGM SHIFT*TRANSACTION*TRANSACTION + CONVERSATIONS CURRENT TRENDS*RELATIONSHIPS + CONVERSATIONS= TRANSACTIONS BS EFFECT WALMART SYNDROME CONSUMERS MARKET*(Clue Train Manifesto)
  • 4. ONLINE VISIONMAPPINGWhat is the purpose ofyour online presence?Call to Action?Structure of your onlinebusiness / Business Plan
  • 5. TARGETAUDIENCEDemographicsLocationsType of consumerLife lineSpending habits
  • 6. ONLINE DEMANDRESEARCHKeyword ResearchCopywritingOrganic trafficSERP’s
  • 7. PRODUCT &SERVICE DEVOutsourcingGhostwritingProduct DevelopmentServices PackagingPricing and policies
  • 8. CONTENTContent CurationCreationProduct ResearchCopywritingBloggingArticlesSalescopy
  • 9. PLATFORM DEVWebsite DevelopmentPlatform / Membershipsite or communityplatformCoding and designPlugins and web formsShopping cartSite Infrastructure
  • 10. BRANDPRESENCESocial MediaBranding and creatinguniformityOnline presenceViral and video contentSERP’s
  • 11. INTERNETMARKETINGSTRATEGIESOnline traffic 101Site visits andconversionsAnalyticsSalescopyPaid traffic / OrganicTraffic
  • 12. ONLINE LEADGENERATIONLead funnelProspects andcustomersList cycle and lifeline
  • 13. SALES FUNNELSales ProcessLanding PagesSales copy
  • 14. LIST BUILDINGTACTICSPartnershipsAffiliate marketingWhite labelingJoint VenturesStrategic alliancesBusiness Development
  • 15. CONTINUITYRecurring revenuemodelCustomer RetentionUp sellProduct ContinuityFunnel to higher pricepoint products
  • 16. Asante sana!ASANTE SANA!JANUARY 31st 2012 – ING CAFÉ!www.meetup.com/internetmarketingthinktank