Your SlideShare is downloading. ×
0
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Essential stages for online marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Essential stages for online marketing

591

Published on

http://www.boscoanthony.com …

http://www.boscoanthony.com

http://www.meetup.com/internetmarketingthinktank

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
591
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ESSENTIAL STAGES FOR ONLINE MARKETING www.boscoanthony.com #boscoanthony
  • 2. About Bosco Anthony Club Intrawest ($1.02 million) Internet Marketing Center 250,000 affiliates Joint ventures, partnerships and affiliate management ($4.2 million) Keynotes Consultancy and Business Growth Strategist Meet up TAKE ACTION
  • 3. • PARADIGM SHIFT*TRANSACTION*TRANSACTION + CONVERSATIONS CURRENT TRENDS*RELATIONSHIPS + CONVERSATIONS= TRANSACTIONS BS EFFECT WALMART SYNDROME CONSUMERS MARKET*(Clue Train Manifesto)
  • 4. ONLINE VISIONMAPPINGWhat is the purpose ofyour online presence?Call to Action?Structure of your onlinebusiness / Business Plan
  • 5. TARGETAUDIENCEDemographicsLocationsType of consumerLife lineSpending habits
  • 6. ONLINE DEMANDRESEARCHKeyword ResearchCopywritingOrganic trafficSERP’s
  • 7. PRODUCT &SERVICE DEVOutsourcingGhostwritingProduct DevelopmentServices PackagingPricing and policies
  • 8. CONTENTContent CurationCreationProduct ResearchCopywritingBloggingArticlesSalescopy
  • 9. PLATFORM DEVWebsite DevelopmentPlatform / Membershipsite or communityplatformCoding and designPlugins and web formsShopping cartSite Infrastructure
  • 10. BRANDPRESENCESocial MediaBranding and creatinguniformityOnline presenceViral and video contentSERP’s
  • 11. INTERNETMARKETINGSTRATEGIESOnline traffic 101Site visits andconversionsAnalyticsSalescopyPaid traffic / OrganicTraffic
  • 12. ONLINE LEADGENERATIONLead funnelProspects andcustomersList cycle and lifeline
  • 13. SALES FUNNELSales ProcessLanding PagesSales copy
  • 14. LIST BUILDINGTACTICSPartnershipsAffiliate marketingWhite labelingJoint VenturesStrategic alliancesBusiness Development
  • 15. CONTINUITYRecurring revenuemodelCustomer RetentionUp sellProduct ContinuityFunnel to higher pricepoint products
  • 16. Asante sana!ASANTE SANA!JANUARY 31st 2012 – ING CAFÉ!www.meetup.com/internetmarketingthinktank

×