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Email marketing 101
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Published

Email marketing better defined

Email marketing better defined

Published in Business , Technology
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Transcript

  • 1. Email Marketing www.boscoanthony.com
  • 2. Definition•Communication strategy through a series of emails delivering content, information and marketing offers.
  • 3. Email Marketing Stigma•One Big Sales Pitch•Spamming•Deliverability | Filters•List Saturation
  • 4. Email Marketing Essentials• Intriguing Subject Lines• Attention Grabbing Email• Compelling content and value• Consistent call to Action• Promote Engagement
  • 5. Best Practises• Creating Brand Loyalty• Lifetime value of a customer• Lead Generation Tool• Have an opt in, squeeze page and data• Giving away value• Influence buying decisions
  • 6. Content Strategies• Content Curation• Blogging• Strategies / Value• Entertaining• Visual Engagement
  • 7. Email Marketing Metrics•Open rate •Analytics•Bounce rate •Retention•Call to Action •Social Reaction•Link Activity • Comments
  • 8. Mistakes To Avoid• No Human Touch• Selling too soon• 1990 Sales copy pitch• Staying current with your list
  • 9. Platforms• Constant Contact• A - Weber• Mail Chimp• Get Response• I Contact
  • 10. 2012 Trends• Mobility• Social Engagement• Visual Recognition and Engagement• Less Formal• Video!• 6 Deposits of Awesomeness!
  • 11. Analysis of Email Marketing• Email Marketing has evolved• It is a personalized form of communication• Virtual Receipts / Confirmation• Security• Human Trend VS technological adaptation
  • 12. List Segmentation• Auto Responders• Creating Lists• Smarter Marketing• Better Analytics• Effective Scheduling• Cater to your audience