Your SlideShare is downloading. ×
  • Like
Email marketing 101
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Email marketing better defined

Email marketing better defined

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Email Marketing
  • 2. Definition•Communication strategy through a series of emails delivering content, information and marketing offers.
  • 3. Email Marketing Stigma•One Big Sales Pitch•Spamming•Deliverability | Filters•List Saturation
  • 4. Email Marketing Essentials• Intriguing Subject Lines• Attention Grabbing Email• Compelling content and value• Consistent call to Action• Promote Engagement
  • 5. Best Practises• Creating Brand Loyalty• Lifetime value of a customer• Lead Generation Tool• Have an opt in, squeeze page and data• Giving away value• Influence buying decisions
  • 6. Content Strategies• Content Curation• Blogging• Strategies / Value• Entertaining• Visual Engagement
  • 7. Email Marketing Metrics•Open rate •Analytics•Bounce rate •Retention•Call to Action •Social Reaction•Link Activity • Comments
  • 8. Mistakes To Avoid• No Human Touch• Selling too soon• 1990 Sales copy pitch• Staying current with your list
  • 9. Platforms• Constant Contact• A - Weber• Mail Chimp• Get Response• I Contact
  • 10. 2012 Trends• Mobility• Social Engagement• Visual Recognition and Engagement• Less Formal• Video!• 6 Deposits of Awesomeness!
  • 11. Analysis of Email Marketing• Email Marketing has evolved• It is a personalized form of communication• Virtual Receipts / Confirmation• Security• Human Trend VS technological adaptation
  • 12. List Segmentation• Auto Responders• Creating Lists• Smarter Marketing• Better Analytics• Effective Scheduling• Cater to your audience