CONTENT STRATEGY |    CURATION    www.boscoanthony.com
Content StrategyThe practise of planningfor content curation,creation, delivery andgovernance.
CONTENT IMPACTPANDA EFFECTSOCIAL ENGAGEMENT = SERPBRANDINGCONVERSIONFOLLOWING
Whats the Buzz on“Content Curation”             Is the act of             discovering,             gathering and          ...
Content Curation | Where
When doescontent strategy    kick in? “After, Keyword Research!”   Once you know what thekeywords you want to rank for  th...
TypesRules   Content Strategy   Style            Demand
Demand | Research            Keyword            Research            SEO            Search Engine            Results Page.
Rules | GuidelinesLanguageGender of authorType of writingMust mentionHot keywordsGuidelines
Types | Platforms             Infographics             Articles, blogs, texts             Interview             Social Med...
Content Style |               Approach•   Interview•   Reporting | Stories•   Debate•   News•   Opinion based•   How to•  ...
Content Distribution      FunnelPresentation SitesBlog Networks, Article directories & PressNetworksAds, Paid, Solo, Email...
Youtube, Viddler, Vimeo.Metacafe Daily Motion                         Itunes, podbeans, podomatic                         ...
Applying Strategy                                         Upload                                TranscribeProduce Video   ...
WHAT IS YOURCONTENT STRATEGYPLAN?
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Content Strategies and Content Curation 101

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Business Growth Strategist, Bosco Anthony gives presentation on Content Curation and Strategies Management
http://www.boscoanthony.com
http://www.meetup.com/internetmarketingthinktank

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Content Strategies and Content Curation 101

  1. 1. CONTENT STRATEGY | CURATION www.boscoanthony.com
  2. 2. Content StrategyThe practise of planningfor content curation,creation, delivery andgovernance.
  3. 3. CONTENT IMPACTPANDA EFFECTSOCIAL ENGAGEMENT = SERPBRANDINGCONVERSIONFOLLOWING
  4. 4. Whats the Buzz on“Content Curation” Is the act of discovering, gathering and presenting digital content that surrounds a specific matter.
  5. 5. Content Curation | Where
  6. 6. When doescontent strategy kick in? “After, Keyword Research!” Once you know what thekeywords you want to rank for this is when you create a content strategy plan
  7. 7. TypesRules Content Strategy Style Demand
  8. 8. Demand | Research Keyword Research SEO Search Engine Results Page.
  9. 9. Rules | GuidelinesLanguageGender of authorType of writingMust mentionHot keywordsGuidelines
  10. 10. Types | Platforms Infographics Articles, blogs, texts Interview Social Media Platforms Video / Audio / Podcasts Predictions or Presentations Power points, Keynotes
  11. 11. Content Style | Approach• Interview• Reporting | Stories• Debate• News• Opinion based• How to• Predictions, Analysis
  12. 12. Content Distribution FunnelPresentation SitesBlog Networks, Article directories & PressNetworksAds, Paid, Solo, Email MarketingVideo & Podcast NetworksForums / GroupsSocial Networking Bookmarks and Platforms
  13. 13. Youtube, Viddler, Vimeo.Metacafe Daily Motion Itunes, podbeans, podomatic Pr web, pr.com Technorati, word press, guest blogging, tumblr yahoo groups, google groups delicious, mrwong, reddit, digg Scribd, Slideshare, Drop box, Prezi, Box app,Ryze, Linked In, Twitter, Facebook, Paper.li, Google plus, Pinterest Google, Msn Ads, Networks, 7Search, Adbrite, Azoogle ads
  14. 14. Applying Strategy Upload TranscribeProduce Video Podcast Post Share
  15. 15. WHAT IS YOURCONTENT STRATEGYPLAN?

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