Content Strategy | Stages to Content Curation

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Content Curation Strategies, The stages of a content strategies, Content is King #FPREACH
http://www.boscoanthony.com

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Content Strategy | Stages to Content Curation

  1. 1. CONTENT IS KING! Content Curation www.boscoanthony.com #FPREACH #SMWVANThursday, September 27, 2012
  2. 2. Content Strategy The practise of planning for content curation, creation, delivery and governance. A curator arranges, catalogues and displays collections of data.Thursday, September 27, 2012
  3. 3. CONTENT IMPACT PANDA/PENGUIN SERP BRANDING ENGAGEMENT CONVERSION COMMUNITYThursday, September 27, 2012
  4. 4. Whats the Buzz on “Content Curation” Is the act of discovering, gathering and presenting digital content that surrounds a specific matter.Thursday, September 27, 2012
  5. 5. Content Curation | WhereThursday, September 27, 2012
  6. 6. When does content strategy kick in? “After, Keyword Research!” “Demand” “Brand Protection” “Engagement” “Social Monitoring” “Trends”Thursday, September 27, 2012
  7. 7. The focus!Thursday, September 27, 2012
  8. 8. CONTENT MOLECULES A curator is an information chemist that mixes atoms together to build an info molecule and then adds value to it!Thursday, September 27, 2012
  9. 9. Types Rules Content Strategy Style DemandThursday, September 27, 2012
  10. 10. Demand | Research Keyword Research SEO Search Engine Results Page.Thursday, September 27, 2012
  11. 11. Rules | Guidelines Language Gender of author Type of writing Must mention Hot keywords GuidelinesThursday, September 27, 2012
  12. 12. Types | Display Infographics Articles, blogs, texts Interview Social Media Platforms Video / Audio / Podcasts Predictions or Presentations Power points, KeynotesThursday, September 27, 2012
  13. 13. Content Style | Approach Interview Reporting | Stories Debate News Opinion based How to Predictions, AnalysisThursday, September 27, 2012
  14. 14. Content Distribution Funnel Presentation Sites Email Marketing Blog Networks Social Bookmarks Ads, Paid, Solo Social Platforms Podcast Networks Social Networking Press Releases Article Directories Forums / Groups Video NetworksThursday, September 27, 2012
  15. 15. If content is king, multiscreen is queen! Desktops keeps us productive and informed Smart phones keep us connected Tablets keep us entertainedThursday, September 27, 2012
  16. 16. “EVERY COMPANY NEEDS TO BE THEIR OWN MEDIA COMPANY” - TOM FEREMSKIThursday, September 27, 2012

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