BLOGGINGA blog is personalized content that represents yourbrand with the intention of creating a following and aninﬂuence.www.boscoanthony.com/blogTweet your questions @boscoanthony
Google is hunting downPenguin Black Hat SEOArmy On Page Optimization Low Quality Content Spun Content Thin Content Suspect Linking Keyword Stufﬁng
What doesGoogleLove?1- Fresh content2- Social Interaction3- User Experience4- Google Analytics
Why so many bloggers fail?Blogging for dollars VS Blogging for content?No Content Strategy or CalendarLack of content or consistency or priorityWriters Block, Weak Content, No Passion.Blogging requires time, effort - One Blog at a time!Not utilizing social media, tools or internet marketing!
Blogging PlatformsWord press (.com vs .org)TumblrBloggerPosterousSquarespaceJoomlaJux
Question to askWhat are your objectivesWho is your audienceWhat is your competition doingWhat are your customers looking for
Things to consider... What are you passionate about? How much time can you dedicate for blogging? How frequent can you post? Where are your resources located? Have you done any keyword research? What is your writing style?
Growly Note or One NoteContent Management Tools
Quality, Quantity or both! Valuable, unique and engaging content Dont stuff keywords but embed the major ones! Figure out your call to action - Killer Articles Vs Normal Posts! Enticing Headlines The use of media, visual stimulation and social bookmarks (digg, stumbleupon, reddit, delicious)
The layoutThe themeBranding accesories - logo, signature, graphicsContentPriorities to determine call to actionAbilities to have opt ins visible on your blogSocial Buttons
Types of call to action Read one or more articles Opt in subscription, RSS feeds, Product Sales, Afﬁliate link, banner ads Social engagement, bookmarking or sharing Commenting, contact or click on your links/blogrolls Download content, ebook or white papers
Usability concerns No search box, tags or categories No archives or complex navigation Bad typography and invisible links No contact page Ad abd banner stufﬁng Badges, buttons and widgets
Welcome to theBlogosphereTechnoratiAllTopBlogRankWikio Top BlogsBlog Catalog
Networking + List =Promote! Build Genuine Relationships Become a guest blogger Link when possible, relevant and complimentary Share your best content Recommend ﬁrst, give to receive! Comments and be social!
Ad sense / MonetizationBuild an authority ﬁrst, monetize laterFront fold ads versus below the fold adsComplying with GoogleTrafﬁc brings about conversion!John Chow – Module
Tools / Resources• Google Reader• Google Alerts• UTM (Urchin Tracking Module)