Blogging Tips and Management


Published on

Bosco Anthony delivers blogging tips on how to manage an effective blog

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Blogging Tips and Management

  1. 1. BLOGGINGA blog is personalized content that represents yourbrand with the intention of creating a following and your questions @boscoanthony
  2. 2. Google is hunting downPenguin Black Hat SEOArmy On Page Optimization Low Quality Content Spun Content Thin Content Suspect Linking Keyword Stuffing
  3. 3. What doesGoogleLove?1- Fresh content2- Social Interaction3- User Experience4- Google Analytics
  4. 4. Why so many bloggers fail?Blogging for dollars VS Blogging for content?No Content Strategy or CalendarLack of content or consistency or priorityWriters Block, Weak Content, No Passion.Blogging requires time, effort - One Blog at a time!Not utilizing social media, tools or internet marketing!
  5. 5. Blogging PlatformsWord press (.com vs .org)TumblrBloggerPosterousSquarespaceJoomlaJux
  6. 6. Question to askWhat are your objectivesWho is your audienceWhat is your competition doingWhat are your customers looking for
  7. 7. Things to consider... What are you passionate about? How much time can you dedicate for blogging? How frequent can you post? Where are your resources located? Have you done any keyword research? What is your writing style?
  8. 8. ContentManagementStrategyBlogging CalendarWriting ResourcesParent CategoriesAuto Scheduling
  9. 9. Growly Note or One NoteContent Management Tools
  10. 10. Quality, Quantity or both! Valuable, unique and engaging content Dont stuff keywords but embed the major ones! Figure out your call to action - Killer Articles Vs Normal Posts! Enticing Headlines The use of media, visual stimulation and social bookmarks (digg, stumbleupon, reddit, delicious)
  11. 11. The layoutThe themeBranding accesories - logo, signature, graphicsContentPriorities to determine call to actionAbilities to have opt ins visible on your blogSocial Buttons
  12. 12. Types of call to action Read one or more articles Opt in subscription, RSS feeds, Product Sales, Affiliate link, banner ads Social engagement, bookmarking or sharing Commenting, contact or click on your links/blogrolls Download content, ebook or white papers
  13. 13. Usability concerns No search box, tags or categories No archives or complex navigation Bad typography and invisible links No contact page Ad abd banner stuffing Badges, buttons and widgets
  14. 14. Welcome to theBlogosphereTechnoratiAllTopBlogRankWikio Top BlogsBlog Catalog
  15. 15. Networking + List =Promote! Build Genuine Relationships Become a guest blogger Link when possible, relevant and complimentary Share your best content Recommend first, give to receive! Comments and be social!
  16. 16. Ad sense / MonetizationBuild an authority first, monetize laterFront fold ads versus below the fold adsComplying with GoogleTraffic brings about conversion!John Chow – Module
  17. 17. Tools / Resources• Google Reader• Google Alerts• UTM (Urchin Tracking Module)