3G Multimedia Services

3G Multimedia Services Borut Fabjan, Product Manager

Agenda

Company profile

Video (R)evolution

3G Video IVR Service

Examples

Lessons Learned

Question s

Company Profile

Solution P artner with a proven track record and expertise

Strong expertise in OSS /BSS

Strong expertise in Value Added Services and Infrastructure

Ability to provide System Integration and Professional Services

Strong partner relationships with key vendors in Telco

Telecom expertise and commitment to the Telco market

Marand is committed to telco industry (TMForum Member/Contributor)

Innovation in th field of Video IVR technology

Strong partnership with HP

Marand as selected HP OC MP Solution Provider & Technology P artner

HP Business Partner of the Year Award

Era of Video (R)evolution

Uploading 35,000 video a day and watching 40 million a day *

69% of American internet users have watched video on the web, 24% do so at least once a week , and 5% every day **

In September of 2004 the Google hit count for “podcasts” was 24 hits, in September 2005 it was over 61 million , today ~ 466 mio .

Massive production of MM enabled devices

Source : * Economist, 2006; ** Online Publishers Association, 2006

Intenet + blogging = TV ?

“ All the things you love about TV , fused with the interactive power of the internet – just the way you want it ”

“ G lobal television network that gives you the opportunity to create what airs on TV ”

“ Our mission is to take care of the servers, software, workflow, advertising and distribution. Your focus should be on creativity ”

The Quest for ultimate Tuner

Blogging/podcasting

IPTV STB

P2P TV

Triple/Quad Operators

Video Technology on 3G

3G Video Telephony ( 3G H. 324M )

64 kbit/s, QCIF (176 x 144)

codecs: H.263, AMR-NB (mpeg4, H.264)

Media Server  video services

video call to service number (no additional sw)

XHTML + Streaming

browser & video player pre-installed by handset vendor

3G+ bandwidth

service URL

no recording

no interaction while playing

Mobile applications

Native platforms (Symbian, ...), J2ME (Midlet, MMAPI – JSR 135)

Player: Flash Lite, SVG-T, MPEG-4 part 20 (LASeR, rich media format)

SIP client

Examples of 3G Video Services

Video Blog

Video Karaoke

Video Greeting/ Fun Call

Video Monitoring

Video M ail

YouCast

Render Engine

YouCast Service Description

D irect video blogging from your 3G mobile

Person to Community s haring experience

Stand-alone or 3rd party enabler service for enterprise customers

Record & Post video recording to:

Web Blogging sites: YouTube , VOX, ...

Email

IPTV

Support for 3G Video Blog, W eb , Mobile and IPTV portal

Support for (iPod) R SS Feeds

YouCast How it works

Make a Video Call & Record

YouCast How it works

Recording is posted to designated address

YouCast Web/Mobile

YouCast IPTV

RSS podcast

3G Video Blog

3G Video IVR ~ IPTV?

3G  IPTV

IPTV  3G (Click2Video)

VAS Ecosystem STB STB 3G Rel 99 CS Network 3G H.324M Gateway Broadband Network SIP AS User Profile Message Store Streaming Srv Web Srv Compose, receive, manage video messages, push video. Choice of content, Services Review Video Blogs, RSS Feed Channels, Push Click2Call Video & Voice Messages, Blogging, Podcaststing infrastructure Call Completion, Notifications