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Content 2.0

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Workshop at APEK (Post and Electronic Communications Agency of the Republic of Slovenia)

Workshop at APEK (Post and Electronic Communications Agency of the Republic of Slovenia)

Published in: Technology, Design

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Transcript

  • 1. Content 2.0 – Emerging Communications Borut Fabjan
  • 2. Notice
    • Given presentation is based on work of:
    • KEVIN KELLY, http://kk.org/
    • GERD LEONHARD, http://www.mediafuturist.com
    • Photos: http://www.flickr.com/
  • 3. Content 1.0
  • 4. Content 1.0 (cont.)
  • 5. Internet
  • 6. Disruption
  • 7. Control of Distribution?
  • 8. Economy of new Reality?
  • 9. Price of distribution?
  • 10. Income?
    • Top 100 Website:
    • 34% Advertising
    • 12% Subscription
    • 8% Virtual products
    ?
  • 11. Conclusions
    • The fight for Control was a fight for Distribution
    • The flight for Attention is a fight for Trust
    • The beneficiaries of Control were Monopolies
    • The beneficiaries of Trust are those that can Collaborate
  • 12. Thank you!
    • Q & A
  • 13. Contact: