Android vs iOS

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Android vs iOS

  1. 1. Mobile  Pla*orms   2010/2011  Borut  Fabjan  
  2. 2. Android  vs.  iPhone   VS.  5/4/12 2
  3. 3. Universal  compu@ng  device  ∞ CPU  ~  Intel  Core2  Duo  ∞ RAM  ~  0,5  GB  ∞ Disk  ~  32  GB  ∞   WiFi/3G  Connec@vity      ∞   2008  Laptop  in  ~120g  5/4/12 3
  4. 4. Digital  Tothem  ∞ PC  like  web  browsing  ∞   Mul@media  Player  ∞ Tons  of  Apps  ∞ Any  Time  Any  Where  ∞ Ul@mate  Content    Consuming  Device  5/4/12 4
  5. 5. Market  share  Smartphone/USA  Q1:    •   Android  31%  (+7,7%)  •   BlackBerry  30,4%(-­‐5,4%)  •   iPhone  24,7%  (+0,1%)  •   Microso]  8%  •   HP/Palm  3,2%    •   Samsung  24,9%  •   LG  20,8%  •   Motorola  16,5%   5/4/12 5
  6. 6. AppStore  ∞   App  Store   »  Apple:     •  Single  controlled  by  Apple   •  Strict  Approval   •  30%  takes  Apple   »  Android:   •  Mul@ple  stores   •  Relaxed  Approval     •  30%  takes  Google  5/4/12 6
  7. 7. Apps  ∞   Most  vendors  adopt   dual  pla*orm  strategy  ∞   LongTail  apps  might   not  be  available  on   both  ∞ Content  priva@za@on   through  Na@ve  Apps    5/4/12 7
  8. 8. Percep@on  5/4/12 8
  9. 9. Sex  Ac@vity  by  Smart  Phone  Survey 2010, okCupid (dating service)5/4/12 9
  10. 10. Apple  –  meet  the  (i)  5/4/12 10
  11. 11. iOS  Credits  1.  PC  like  Web  browsing   experience   »  Remember  Mobile/WAP?  2.  UI  Usibility   »  Easy  adop@on  3.  Geo  loca@on  as  commodity   »  Geo  enabled  Apps    5/4/12 11
  12. 12. Weak  Spots  for  iOS  With  Apple  everything  is  either  very  simple  or   it’s  almost  impossible  .  1.  So]ware  inflexibility   »  You  have  to  do  it  Apple  way  2.  Produc@vity  limita@ons   »  Far  beker  for  consuming  informa@on   than  crea@ng  it  3.  Fewer  hardware  choices   »  2  op@ons  for  Color/Disk/Network     5/4/12 12
  13. 13. Where/how  to  buy?  5/4/12 13
  14. 14. iPod  -­‐  deconstructed  5/4/12 14
  15. 15. Android  –  the  (i)  for  the  rest  of  us!  5/4/12 15
  16. 16. Weak  Spots  for  Android  Supported  by  biggest  &  best  vendors  in  mobile   world  -­‐  devices  all  shapes  and  sizes  1.  Ecosystem  chaos     »  Vendors    can  take  it  and  do  almost   anything  they  want  with  it.    2.  Wildly  inconsistent  experiences   »  Vendor  supplied  UI,  Fragmenta@on    3.  Leadership  vacuum     »  Google  can’t  force  vendors     5/4/12 16

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