social media&SEO 2010
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  • In other words: It is a way of helping your potential customers find your website among millions of other site.
  • In order for your target audience to find your site on search engines, your pages must contain keyword phrases that match the phrases your target audience is typing into search engine. The two most important tags to place keywords are in title tag and in the visible body text, because search engines index this text and palce significant weight on this text.Add modifiers like “buy” or “buying” “shop” or “shopping” “free” etc…
  • Poor HTML coding can prevent search engines bots from indexing your pages. Create an xml map for your website. Linking to other relevant websites and blogs can help a lot in ranking, also try Directories & press releases. Be personal when asking for links, do not spam people with emails asking them to link, look at their site or blog, craft a personalized email addressing them with first name.
  • Doing it Yourself

social media&SEO 2010 Presentation Transcript

  • 1. Is Your Website Optimized?How to make your site search engine friendly
    Ahmed Elbortoukaly
    Search Engine Marketer at CMA
    Twitter:@bortokali
  • 2. What is “Search Engine Optimization”?
    It is the process of improving the visibility of a website in search engines via “organic” search results.
  • 3. Define YourTarget Audience
    Age
    Gender
    Geographic locations
    Income
    Their needs(most important)
  • 4. Keywords Research
  • 5. Keywords Selection
  • 6. Competitive Research
  • 7. Keywords Placement
    <title>organic green tea from Star imports organic teas</title>
    Visible Body Text <body> and </body>
    Meta Tags
    Images (Alt Text)
    Domain & File Names
  • 8. Link Building
    • How your pages are linked together
    • 9. Inbound Links(Web pages that link to you)
    • 10. Link Anchor Text(the link that is in the link to you)
  • Content is King (Kong)
    • Create a blog. Google, Bing & Yahoo loves fresh content)
    • 11. Update your website frequently
    • 12. Newsletter
    • 13. Customers testimonial
  • I’m Feeling Lucky
    • Read a lot of Books
    • 14. Invest in Good Tools
    • 15. Write Great Content
    • 16. Measure your success or failure
  • Hire SEO Consultant
    • Ask for reference websites
    • 17. Discuss goals & objectives(be clear)
    • 18. How long would it take to see result?
    • 19. Should you start an Adwords
  • Tools and Resources
    SEO Tools
    http://www.google.com/sktool/# (Based on actual Google search queries)
    http://tools.seobook.com/
    http://www.seomoz.org/tools
    http://www.compete.com/
    Resources
    http://www.creativemediaalliance.com/blog/
    http://www.semwisdom.com/
    http://www.seomoz.org/blog
    http://www.seobook.com/blog
  • 20. Your Bonus For Not Napping
    Free Audit For Your Website
  • 21. Submit Your Info Here
    www.creativemediaalliance.com/web-audit.html