social media&SEO 2010


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  • In other words: It is a way of helping your potential customers find your website among millions of other site.
  • In order for your target audience to find your site on search engines, your pages must contain keyword phrases that match the phrases your target audience is typing into search engine. The two most important tags to place keywords are in title tag and in the visible body text, because search engines index this text and palce significant weight on this text.Add modifiers like “buy” or “buying” “shop” or “shopping” “free” etc…
  • Poor HTML coding can prevent search engines bots from indexing your pages. Create an xml map for your website. Linking to other relevant websites and blogs can help a lot in ranking, also try Directories & press releases. Be personal when asking for links, do not spam people with emails asking them to link, look at their site or blog, craft a personalized email addressing them with first name.
  • Doing it Yourself
  • social media&SEO 2010

    1. 1. Is Your Website Optimized?How to make your site search engine friendly<br />Ahmed Elbortoukaly<br />Search Engine Marketer at CMA<br />Twitter:@bortokali<br />
    2. 2. What is “Search Engine Optimization”?<br />It is the process of improving the visibility of a website in search engines via “organic” search results.<br />
    3. 3. Define YourTarget Audience<br />Age<br />Gender<br />Geographic locations<br />Income<br />Their needs(most important)<br />
    4. 4. Keywords Research<br />
    5. 5. Keywords Selection<br />
    6. 6. Competitive Research<br />
    7. 7. Keywords Placement<br /><title>organic green tea from Star imports organic teas</title><br />Visible Body Text <body> and </body><br />Meta Tags<br />Images (Alt Text)<br />Domain & File Names<br />
    8. 8. Link Building<br /><ul><li>How your pages are linked together
    9. 9. Inbound Links(Web pages that link to you)
    10. 10. Link Anchor Text(the link that is in the link to you)</li></li></ul><li>Content is King (Kong)<br /><ul><li>Create a blog. Google, Bing & Yahoo loves fresh content)
    11. 11. Update your website frequently
    12. 12. Newsletter
    13. 13. Customers testimonial</li></li></ul><li>I’m Feeling Lucky<br /><ul><li>Read a lot of Books
    14. 14. Invest in Good Tools
    15. 15. Write Great Content
    16. 16. Measure your success or failure</li></li></ul><li>Hire SEO Consultant<br /><ul><li>Ask for reference websites
    17. 17. Discuss goals & objectives(be clear)
    18. 18. How long would it take to see result?
    19. 19. Should you start an Adwords</li></li></ul><li>Tools and Resources<br />SEO Tools<br /> (Based on actual Google search queries)<br /><br /><br /><br />Resources<br /><br /><br /><br /><br />
    20. 20. Your Bonus For Not Napping<br /> Free Audit For Your Website<br />
    21. 21. Submit Your Info Here<br /><br />
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