In other words: It is a way of helping your potential customers find your website among millions of other site.
In order for your target audience to find your site on search engines, your pages must contain keyword phrases that match the phrases your target audience is typing into search engine. The two most important tags to place keywords are in title tag and in the visible body text, because search engines index this text and palce significant weight on this text.Add modifiers like “buy” or “buying” “shop” or “shopping” “free” etc…
Poor HTML coding can prevent search engines bots from indexing your pages. Create an xml map for your website. Linking to other relevant websites and blogs can help a lot in ranking, also try Directories & press releases. Be personal when asking for links, do not spam people with emails asking them to link, look at their site or blog, craft a personalized email addressing them with first name.
Doing it Yourself
Is Your Website Optimized?How to make your site search engine friendly Ahmed Elbortoukaly Search Engine Marketer at CMA Twitter:@bortokali
What is “Search Engine Optimization”? It is the process of improving the visibility of a website in search engines via “organic” search results.
Define YourTarget Audience Age Gender Geographic locations Income Their needs(most important)
Tools and Resources SEO Tools http://www.google.com/sktool/# (Based on actual Google search queries) http://tools.seobook.com/ http://www.seomoz.org/tools http://www.compete.com/ Resources http://www.creativemediaalliance.com/blog/ http://www.semwisdom.com/ http://www.seomoz.org/blog http://www.seobook.com/blog
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