Big corporations, with their authoritarian decisions, secretive planning, “cut-throat” tactics, “high-wire” financial acts, work on a 20th century created model.

Social Media belongs to a 21th century mindset, that is about a new way of living and sharing information, democratic, open and multi-cultural...and a more responsible, less greedy business climate.

These two worldviews are vastly different!

This is the information that so many Social Media evangelists are neglecting to tell you...they give examples about tourism and internet companies, but what about banking, mining and heavy industries?The truth is...95% of corporations won’t be able to benefit from Social Media!

Because the real question is the need for the creation of a new model for corporations. And not about the use of a new tool...

A little Social Media “touch-up” and I will look young again...

Sorry...that won’t work ...

So...unless you are prepared to do business in a different way...LESS GREEDY AND MORE FRIENDLY ... don’t waste your time... because Social Media won’t do you any good...in fact it probably will be directed against you...

That doesn’t apply to us, right?...Bill?