Apps that are Social by Design

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Apps that are Social by Design - Boris Chan, Xtreme Labs - Extreme Startups & General Assembly Toronto

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  • Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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  • Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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  • Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
  • Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
  • Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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  • Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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  • Apps that are Social by Design

    1. 1. XTREME LABSAPPS THAT ARESOCIAL BY DESIGNBoris Chan (@borisc)Principal, Xtreme Labs (@xtremelabs)July 14, 2012 - General Assembly 1
    2. 2. The world’s top brands partner with us toprototype and develop outstanding mobile, tablet and smart TV experiences
    3. 3. (@borisc or boris@xtremelabs.com)Boris Chan @borisc / @xtremelabs
    4. 4. APPS THAT ARE SOCIAL BY DESIGN (IN 4 PARTS) 1. Key Concepts for Building Great Apps 2. Understanding Social by Design 3. Key Concepts for Social Networking Integration 4. Things You Want To Know / Q & ABoris Chan @borisc / @xtremelabs
    5. 5. 10 KEY CONCEPTS FOR BUILDING GREAT APPS What we talk about when we talk about buildingBoris Chan @borisc / @xtremelabs
    6. 6. #10: THINK MOBILE-FIRST Not just a strategy for disruption.Boris Chan @borisc / @xtremelabs
    7. 7. #9: DESIGN IN SOCIAL BY DEFAULT Friendly, private and intimate.Boris Chan @borisc / @xtremelabs
    8. 8. #8: LATENCY KILLS. You have limited time and resources. Ed Yourdon http://www.flickr.com/photos/yourdon/ 4064143718/Boris Chan @borisc / @xtremelabs
    9. 9. #7: EMBRACE BEAUTYEmotional design is essential to the app experience.Boris Chan @borisc / @xtremelabs
    10. 10. #6: EMBRACE TOUCH Keep it real.Boris Chan @borisc / @xtremelabs
    11. 11. #5: CREATE THAT A-HA MOMENT Delight your users.Boris Chan @borisc / @xtremelabs
    12. 12. #4: CACHE IS KING Cache all the things. (A lack of speed also kills.)Boris Chan @borisc / @xtremelabs
    13. 13. #3: HAVE PERFECT TIMING “All Get things ready for your users. things entail rising and falling timing. You must be able to discern this.” – Miyamoto MusashiBoris Chan @borisc / @xtremelabs
    14. 14. #2: KNOW YOUR PLATFORMS Understand what platforms you are building on.Boris Chan @borisc / @xtremelabs
    15. 15. #1: KNOW YOUR USERS Get data to build the right thing. Play to yourBoris Chan @borisc / @xtremelabs
    16. 16. 10 KEY CONCEPTS FOR BUILDING GREAT1. Know your users2. Know your platforms3. Have perfect timing4. Cache is King5. Create that A-ha Moment6. Embrace Touch7. Embrace Beauty8. Latency Kills9. Design in Social by DefaultBoris Chan @borisc / @xtremelabs 27
    17. 17. UNDERSTANDING SOCIAL BY DESIGNBoris Chan @borisc / @xtremelabs
    18. 18. WHERE DO WE GO FROM HERE? iPhone era: Silos created by apps. Existing models.Boris Chan @borisc / @xtremelabs
    19. 19. WHERE DO WE GO FROM HERE?People are using their phones to communicate and share stories.Boris Chan @borisc / @xtremelabs
    20. 20. WHERE DO WE GO FROM HERE?488 MM Mobile FB users, OS integration with Twitter/G +, etc.Boris Chan @borisc / @xtremelabs
    21. 21. SOCIAL BY DESIGN = SOCIAL BY DEFAULTBoris Chan @borisc / @xtremelabs
    22. 22. Rdio - Making Music SocialBoris Chan @borisc / @xtremelabs
    23. 23. THE $1 BILLION PROBLEM We suck at sharing on phones.Boris Chan @borisc / @xtremelabs
    24. 24. Instagram - fast and beautiful photo sharing fromBoris Chan @borisc / @xtremelabs
    25. 25. Cineplex - Making the Movies SocialBoris Chan @borisc / @xtremelabs
    26. 26. Viggle - Get Rewards for Watching TVBoris Chan @borisc / @xtremelabs
    27. 27. “Absolute silence leads to sadness. It is the image of death.” – Rousseau (So make sure you get it right!)Boris Chan @borisc / @xtremelabs
    28. 28. PRIVATE PARTS We have to remember not to expose everything.Boris Chan @borisc / @xtremelabs
    29. 29. Path - Intimate social networkingBoris Chan @borisc / @xtremelabs
    30. 30. SimplyUs - Shared Pair - Communication calendar App for CouplesBoris Chan @borisc / @xtremelabs
    31. 31. FRIENDS MAKE IT BETTER Whether it’s social-proof or just plain funBoris Chan @borisc / @xtremelabs
    32. 32. Wheelz - Car Sharing. With people you trust.Boris Chan @borisc / @xtremelabs
    33. 33. Draw Something - Send and draw fun things withBoris Chan @borisc / @xtremelabs
    34. 34. RETHINKING THE INBOXBoris Chan @borisc / @xtremelabs
    35. 35. PEOPLE-CENTRIC DESIGNBoris Chan @borisc / @xtremelabs
    36. 36. EVERYTHING YOU DO IN ONE PLACEBoris Chan @borisc / @xtremelabs
    37. 37. iOS 6 - PassbookBoris Chan @borisc / @xtremelabs
    38. 38. Android Jelly Bean (4.1) - Google NowBoris Chan @borisc / @xtremelabs
    39. 39. Boris Chan @borisc / @xtremelabs
    40. 40. RETHINKING THE CAMERABoris Chan @borisc / @xtremelabs
    41. 41. JUST ONE PRESS.Boris Chan @borisc / @xtremelabs
    42. 42. WHAT IF IT WAS AUTOMATIC?Boris Chan @borisc / @xtremelabs
    43. 43. Boris Chan @borisc / @xtremelabs
    44. 44. CARAMEL UX Making Android Social by DefaultBoris Chan @borisc / @xtremelabs
    45. 45. KEY CONCEPTS FOR SOCIAL NETWORKING INTEGRATION Let’s put it all together.Boris Chan @borisc / @xtremelabs
    46. 46. AUTHENTICATIONGetting to know the real you Tying authentication to social networking can make it easier to sign up for your service Single Sign-On Easier to get user’s information and profile filled out When connected to their social networks, you have users with authenticityBoris Chan @borisc / @xtremelabs
    47. 47. DISCOVERY AND DISTRIBUTIONConnecting with friends on your app, and getting new friends Growth and user acquisition is often the main reason to have social network integration But don’t do this as a starting point! Apps that are social by design will have this user acquisition loop built in! Goal is to be aware so that you can optimize Best: your actions are related toBoris Chan @borisc / @xtremelabs
    48. 48. DISCOVERY AND DISTRIBUTIONBoris Chan @borisc / @xtremelabs
    49. 49. PERSONALIZATIONMaking things social by default means making it theirs Personalized content is about increasing relevancy Think about music: the interests of a user and the interests of the friends of users can make Rdio or Spotify a more satisfying experience Recommendations based on past contextBoris Chan @borisc / @xtremelabs
    50. 50. USING SOCIAL NETWORKING DATANot just about getting users The information itself can also make your app more useful outside of just your social graph. Using 4sq or FB places for a location-based app Uniting people with common interests, location and other connections The mobile experience is about providing context, and having a user’s data, behaviour and input as signals can increase this relevancy. beware of public sharing vs. private sharing! (think open graph)Boris Chan @borisc / @xtremelabs
    51. 51. FACEBOOK 3.0 BETA SDK ON IOS What is coming?Boris Chan @borisc / @xtremelabs
    52. 52. SHOULD ALL APPS BE SOCIAL BY DESIGN? When should we not do this?Boris Chan @borisc / @xtremelabs
    53. 53. COMMON MISTAKES WITH INTEGRATING SOCIAL Let’s talk about common pitfalls.Boris Chan @borisc / @xtremelabs
    54. 54. NEW BEHAVIOUR = NEW APPS, NEW TECH, NEW INTERACTIONS.Boris Chan @borisc / @xtremelabs
    55. 55. THE WORLD IS BEING REINVENTED.Boris Chan @borisc / @xtremelabs
    56. 56. THANK YOU! Ask me anything: @borisc / boris@xtremelabs.comBoris Chan @borisc / @xtremelabs

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