Purity Fg For The Food Industry
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Purity Fg For The Food Industry

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  • 02/04/10 PETRO-CANADA CONFIDENTIAL
  • 02/04/10 PETRO-CANADA CONFIDENTIAL Why are we using this format? In the past, we have provided a large amount of Marketing collateral. This support is focused on: PODs Sales Sheets Tech Datas Testimonials Product Features Feedback from you has centered on further building sales capability through continued training. We have all of this material; however we are not always making proper use of it. Commonly, we talk about our products to the customer, try to replace products they are using, and attempt to explain the benefits of switching to our products. This is not the process we wish to pursue. What we would like is a better understanding of our customer’s needs and how our products might create value for them. We had neglected to provide a campaign or sales execution strategy, a sales process, and training to assist you in making use of this collateral in the best way possible to create value for your customers by providing solutions for them. What we are attempting to do here is refine sales execution to include our Sales Process in a campaign you can use to accelerate sales, achieve your potential, and increase your revenue.
  • 02/04/10 PETRO-CANADA CONFIDENTIAL Market Trends: Food safety / regulatory compliance remains the top concern of the food / beverage processing industry (37%). Decisions for lubricants driven by two factors: location of the equipment components in relation to the food processing level company policy Industrial oil and fluid consumption in the beverage industry continues to grow. Four of Top 10 Food Processing Companies in North America are Beverage Companies Nestle (1), (PepsiCo (3), Anheuser-Busch (5), Coca-Cola (10). The beverage segment uses special lubricants for low temperature operations of drives, bearings and chains. Additionally, food grade lubricants are needed where contact with the product may occur – for example on valves for filling and dispensing equipment, centrifuge bearings and other applications such as bearing and cylinders, as well as wherever the lubricant has the potential for incidental contact with the beverage. What are companies doing to address safety? 83% mention employee training, 51% HACCP implementation, Upgrading equipment for enhanced sanitation (21%) Pepsi is Pepsi, FritoLay, Gatorade, Tropicana, Quaker. MillerCoors DelMonte MolsonCoors Cott Labbatt’s Cadbury Schweppes
  • 02/04/10 PETRO-CANADA CONFIDENTIAL As part of its strategy to grow in key markets, the company recently announced plans to invest $1 billion over the next four years in China, PepsiCo's highest priority growth market. Pepsi reports 4% growth in Q2 2009 Market Trends: Highly Recession resistant industry. The beverage segment uses special lubricants for low temperature operations of drives, bearings and chains. Additionally, food grade lubricants are needed where contact with the product may occur – for example on valves for filling and dispensing equipment, centrifuge bearings and other applications such as bearing and cylinders, as well as wherever the lubricant has the potential for incidental contact with the beverage. Pepsi is Pepsi, FritoLay, Gatorade, Tropicana, Quaker. As part of its strategy to grow in key markets, the company recently announced plans to invest $1 billion over the next four years in China, PepsiCo's highest priority growth market. Pepsi reports 4% growth in Q2 2009 Environmental Concerns were listed as a top concern by 7.1% of food / beverage companies. Plant quality auditors have difficulty determining which equipment locations should be considered as potential sources for incidental contact between the lubricant and the food/beverage they are manufacturing. Pepsico Nestle Diageo Anheuser-Busch Coca-Cola Dr Pepper / Snapple
  • 02/04/10 PETRO-CANADA CONFIDENTIAL 24/7 operations Most plants follow a preventative maintenance schedule but do not have extensive used oil analysis, vibration monitoring, or oil purifiers employed. Trend is that the equipment is becoming more complex and the equipment speeds are increasing, resulting in increased output. What are companies doing to address safety? 83% mention employee training, 51% HACCP implementation, Upgrading equipment for enhanced sanitation (21%) For example the Pepsi bottling plant processes over 1200 cans/minute. The modern plants run at high speeds and optimal outputs. Downtime can be disastrous – costly and often means short shipments to customers with just in time inventory requirements. Regulatory / safety Keep operations running – Product Performance Product Availability
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  • 02/04/10 PETRO-CANADA CONFIDENTIAL Messages : There are 4 key reasons why “More is Possible” with our PURITY FG lubricants line First, we have one of the most compelling food grade product offerings Our product portfolio currently includes the following We’ve continued to invest in this line and have launched 9 new products in the past 3 years
  • 02/04/10 PETRO-CANADA CONFIDENTIAL Component Incidental Contact - H1 Non Food Grade - H2 Antimicrobial Product Protection gear reducer Purity FG EP, Purity FG Synthetic Gear Fluid Purity FG EP with MICROL vacuum pump Purity FG EP 100 Super Vac 90 antifriction bearings Purity FG 2, Purity FG Clear, Purity FG Synthetic Purity FG Grease with MICROL hydraulics system Purity FG AW Purity FG AW with MICROL Component Incidental Contact - H1 Antimicrobial Product Protection antifriction bearings Purity FG 2, Purity FG Clear, Purity FG Synthetic Purity FG Grease with MICROL gear reducer Purity FG EP, Purity FG Synthetic Gear Fluid Purity FG EP with MICROL Component Incidental Contact - H1 Antimicrobial Product Protection automatic rotating filler system Purity FG 00, Purity FG Synthetic antifriction bearings Purity FG 2, Purity FG Clear, Purity FG Synthetic Purity FG Grease with MICROL gear reducer Purity FG EP, Purity FG Synthetic Gear Fluid Purity FG EP with MICROL Component Incidental Contact - H1 Antimicrobial Product Protection seamer heads - antifriction bearings Purity FG 2, Purity FG Clear, Purity FG Synthetic Purity FG Grease with MICROL autoluber seamer heads - antifriction bearings Purity FG 00, Purity FG Synthetic Angelus Seamer Models, 61/62H, 80/81L, 100/101L, 120/121L, 140S, 180S, 12M Purity FG Seamer-E Fluid other seamers Purity FG EP 150 antifriction bearings Purity FG 2, Purity FG Clear, Purity FG Synthetic Purity FG Grease with MICROL gear reducer Purity FG EP, Purity FG Synthetic Gear Fluid Purity FG EP with MICROL main drive - gear reducer Purity FG EP, Purity FG Synthetic Gear Fluid Purity FG EP with MICROL
  • 02/04/10 PETRO-CANADA CONFIDENTIAL
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  • 02/04/10 PETRO-CANADA CONFIDENTIAL Mention beer approval and 00 application.
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  • 02/04/10 PETRO-CANADA CONFIDENTIAL Performance is still the main decision factor for customers. Focus on promoting performance of EcoSia line of products first and then its environmental characteristics EcoSia products deliver performance while helping to meet customers’ needs to reduce impacts on the environment Spans a number of industries: construction, forestry, mining, agriculture, drilling, food processing, and general manufacturing Benefits Opportunity to target customers in a wide variety of segments that have a growing demand for environmental products Easier for customers to identify those products that help to meet their environmental goals without compromising performance Offers a credible brand built on internationally recognized testing methods Growing demand in specific industries- needs Customers are increasingly concerned about the impact of their operations on the environment Need to reduce environmental impact of their operations without compromising performance Need to reduce disposal costs and clean-up costs Need to address regulatory and social pressure to help reduce the impact of customers’ operations on the environment Need for positive reputation (this is mostly true for distributors; customers are more concerned about the impact to their operations) Important notes: All products under the EcoSia brand were evaluated to ensure that it met the EcoSia inclusion criteria Inclusion within the EcoSia brand does not replace legal or regulatory testing that is required in specific jurisdictions or by regulatory authorities. EcoSia products were selected from Petro-Canada’s existing product portfolio (formulations or performance did not change for existing products) There is opportunity in the future to include more products under the EcoSia brand There may be other Petro-Canada Lubricants products that exhibit characteristics that minimize impact on the environment such as products that are energy efficient and support renewable power sources and are free of heavy metal. Products that exhibit these characteristics but don’t fall under EcoSia because they don’t meet the criteria, can still be promoted to have the features and benefits that help minimize impact on the environment; however they cannot be promoted as falling under the EcoSia brand. As certain jurisdictions have differing criteria for environmentally-responsible products, EcoSia will not be mentioned on product labels or packaging. The EcoSia brand will also not be mentioned on product specific materials including Tech Datas and Sell Sheets. This will allow us to cater globally to all customers. If a customer or distributor wants to promote EcoSia, it is recommended they use the EcoSia Selling Tools including the EcoSia brochure. Criteria for Inclusion Inherently or readily biodegradable based on component or product data obtained using the Organization for Economic Cooperation and Development (OECD) 301B testing guideline, or OECD 306 testing guideline (Biodegradability in Seawater). Readily biodegradable is defined as rapid and complete mineralization of the substance, with more than 60% of the product biodegrading within 28 days (OECD 301B or OECD306). Inherently biodegradable is defined based on the results of OECD 301B biodegradability studies where more than 20% and less than 60% of the substance biodegraded within 28 days. Although the EcoSia line of products is biodegradable according to these guidelines, customers should take care in disposing of the products in an environmentally-responsible manner. Not acutely toxic to fish, daphnia or algae according to the United Nations Globally Harmonized System (GHS) criteria (evaluated using OECD 201-203 test data or equivalent. Eco-Toxicity is evaluated as the following. All products had to pass the fish, daphnia and algae test to be classified as not environmentally toxic. 96-hour Fish Toxicity LC50>100 mg/L (based on OECD 203 test data or equivalent); 48-hour Daphnia EC50 > 100 mg/L (based on OECD 202 test data or equivalent); and 72-hour Algal IC50 > 100 mg/L (based on OECD 201 test data or equivalent). Competitive Advantage Most competitors have an environmental brand (Total, Shell, Exxon, Conoco/ Phillips and Chevron. However, the products included in the brand are limited and do not span across as many categories and industries as EcoSia. Also, EcoSia is credible and clear on how we evaluated its environmental impact; whereas, based on information found on the competitor’s website one can conclude that for most of the competitor environmental brands, the criteria is not very clear or varies by product. EcoSia provides clear criteria on how products are evaluated to determine their impact on the environment, which addresses customers’ need for a credible brand. Petro-Canada products offer performance benefits while helping to reduce impacts on the environment. For example, ENVIRON™ delivers longer-lasting performance compared to competitive vegetable oil-based and conventional hydraulic fluids. Some of the competitor environmental products derive from vegetable-based oil or esther, which means that in some cases those products do not offer the performance benefits of mineral oils. EcoSia spans a wide variety of products and industries. Can offer a bundle of product solutions to specific industries. EcoSia products can offer additional environmental benefits. For example, ENVIRON can reduce drain intervals which means less waste, hence a reduced impact on the environment; it also offers energy efficiencies with multi-grades, is recyclable and free of heavy metals.
  • 02/04/10 PETRO-CANADA CONFIDENTIAL

Purity Fg For The Food Industry Purity Fg For The Food Industry Presentation Transcript

  • Purity TM FG Webinar for the Beverage Segment September 2009 TM Marque de commerce de Petro-Canada - Trademark
  • Webinar Format PETRO-CANADA CONFIDENTIAL Industry Information Product Information Campaign Information Sales Process
    • Why are we using this format?
    • Marketing support includes:
    • PODs
    • Sales Sheets
    • Tech Datas
    • Testimonials
    • Product Features
    Planning Appointment Setting Initial Meeting Needs Analysis Proposal Close Sales Process
  • The Beverage Industry
    • Wine
    • Coffee
    • Tea
    • Vinegar (Acetic Acid)
    • Breweries
    • Soft Drinks, Water, Juice
    • Alcoholic Drinks
    PETRO-CANADA CONFIDENTIAL The Beverage Industry: The Beverage Segment can be sub-divided into: PURITY FG. Plant Tough. Food Safe.
  • The Beverage Industry PETRO-CANADA CONFIDENTIAL
    • Feedback from 2008-2009 Survey Respondents:
      • Food Safety was a primary concern
      • 80-90% had never tried Petro-Canada Lubricants.
      • Lack of awareness was cited as the main reason for not purchasing from Petro-Canada.
      • Communications was the key to gaining relationships.
      • Information such as product and company data were important.
      • A new insight was how much phone and e-mail had risen as preferred forms of contact.
      • Only 25% had national contracts.
      • Only 33% had concerns about OEM approvals – primarily for compressors & beverage systems.
      • Over 75% had increased their food grade lubricant purchases.
      • 88% of lubrication was done in-house.
      • Reducing downtime was a key concern for 75% of respondents.
    The Beverage and Food Industries have similar views and experiences with lubricants: PURITY FG. Plant Tough. Food Safe.
  • The Beverage Industry PETRO-CANADA CONFIDENTIAL
    • Harsh Conditions for Performance:
      • Demand levels fluctuate throughout the year
      • Constant operation during busy months makes downtime very expensive and limits the opportunities for scheduled maintenance
      • Demand for products often shifts with limited notice, changing demand for products and package sizes, causing significant impact on production staff in their re-configuration of equipment
      • Wide variety of equipment in use further complicates the selection of lubricants
    The Beverage Industry faces it’s own unique challenges: PURITY FG. Plant Tough. Food Safe.
  • The Beverage Industry PETRO-CANADA CONFIDENTIAL
    • Focus on Safety:
      • High concern with food safety as evidenced by adherence to strict quality protocols (HACCP, GMP, ISO 22000).
      • Plants are inspected by government agencies and 3rd party companies, and corporate reputations are impacted by product quality
      • Accidental oil contamination during the bottling and canning process is a serious risk.
      • Strict regulatory requirements exist and failure to comply is coupled with costly penalties.
    The Beverage Industry faces it’s own unique safety challenges: PURITY FG. Plant Tough. Food Safe.
  • PETRO-CANADA CONFIDENTIAL Food Industry Sub-Segments
    • #3 - Beverage
    • Attractiveness: medium to high
      • second largest sub-segment with 12% of total industry shipments.
      • large user of refrigeration lubricants - Reflo A potential.
      • large plants require broader line of lubricant products.
      • potential ties to private fleet lubrication business.
      • slightly lower margins as major oils focused on direct supply agreements
    • Ability to serve: medium to high
      • tougher to break into as six very large players control the large majority of the market.
      • a high volume product is seamer fluid which we have recently added to our line
      • limited but growing experience in this sector (Labatts Canada business, Anheuser Busch - local supply of Reflo A, Coca-Cola - local bottling plant location, Pepsi)
    x Attractiveness Ability to serve
  • PETRO-CANADA CONFIDENTIAL Food Industry Sub-Segments
    • #1 – Breweries
    • Attractiveness: high
      • 2nd largest industry sub-segment with just under 20% of total industry shipments.
      • large number of large bottling / canning plants.
      • use a broad range of lubricants in processing operations.
      • very performance focused  high margins.
      • high potential for other high margin / high volume niche products sales: refrigeration fluids.
      • potential ties to private fleet lubrication business.
      • Ability to serve: high
      • Petro-Canada PSO bundle covers > 90% of processing applications
      • Sales and distribution coverage strong in key geographic areas
      • Petro-Canada has experience in selling to and servicing this sub-segment (Labbatt’s)
      • Ability to differentiate from competitors in consolidated supply opportunities.
    x Attractiveness Ability to serve
  • PETRO-CANADA CONFIDENTIAL Food Industry Sub-Segments
    • #2 – Soft Drinks, Juice & Water
    • Attractiveness: medium to high
      • 2 nd largest industry sub-segment with just over 40% of total industry shipments.
      • large number of bottling / canning plants with some regionalization
      • high percentage use of food grade products (inspections / HAACP programs / ISO 22000)
      • use a more limited range of lubricants in processing operations. Potential supply consolidation.
      • potential ties to private fleet lubrication business.
      • tougher to break into as six very large players control the large majority of the market.
    • Ability to serve: medium to high
      • Petro-Canada PSO bundle covers >90% of processing applications.
      • Sales and distribution coverage strong in key geographic areas
      • Petro-Canada experienced in selling to and servicing this sub-segment (e.g. Pepsi, Nestle, Anheuser-Busch, Coke)
    x Attractiveness Ability to serve
  • PETRO-CANADA CONFIDENTIAL Food Industry Sub-Segments
    • #3 – Alcoholic Beverages
    • Attractiveness: medium
      • Small sub-segment with 3% - 5% of total industry shipments
      • large plants require broader line of lubricant products.
      • slightly higher margins as industry is specialized
    • Ability to serve: medium to high
      • a high volume product is seamer fluid which we have recently added to our line
      • limited but growing experience in this sector (Diageo, Glenmorangie)
    x Attractiveness Ability to serve
  • The PURITY FG Solution. PETRO-CANADA CONFIDENTIAL When it comes to beverage plants, H1 is the standard. PURITY FG meets all NSF and CFIA requirements for incidental food contact PURITY FG. Plant Tough. Food Safe. Most PURITY FG lubricants also have Star-K and Halal letters of compliance. NSF Classifications CFIA Classifications H1 Incidental food contact H2 No contact with food 3H Release Agents HT1 Acceptable for use as a heat transfer fluid where there is a possibility of incidental food contact n Incidental/accidental food contact n1 General oils and greases (not food grade) n2 Hydraulic oils (food grade and non food grade) n3 Protective Oils t1 Refrigerant/Heat Exchanger Agents (General)
  • The PURITY FG Solution. PETRO-CANADA CONFIDENTIAL
    • PURITY FG presents a number of benefits to customers, including:
      • A full line of CFIA n and NSF H1 registered Food Grade Lubricants
      • Food grade lubricants designed for Optimum Performance.
      • PURITY FG helps protect machinery and extend fluid life
      • Consolidation programs to help lower maintenance costs
      • PURITY FG Seamer-E Fluid – a dedicated seamer fluid recognized by Angelus
      • OEM recognition and our Lubricants “No Nonsense Warranty”
      • Food Safety Expertise, Technical Support and Advice
    Our PURITY FG line of premium food grade lubricants are perfectly suited to meet the needs of Beverage plants. PURITY FG. Plant Tough. Food Safe.
  • The PURITY FG Solution. PETRO-CANADA CONFIDENTIAL
    • PURITY FG high-performing lubricants feature:
      • Gear oils that deliver excellent performance to help extend the life of bottling equipment.
      • Key Products: PURITY FG EP Gear Fluid, PURITY FG Synthetic EP Gear Fluid
      • Seamer fluid that delivers tough performance in high-speed continuous lubrication seaming units.
      • Key Product: PURITY FG Seamer-E Fluid
      • Food grade greases that resist water wash-out even in tough conditions.
      • Key Product: PURITY FG2 Clear Grease
      • Hydraulic oils with oxidation resistance that increase fluid life.
      • Key Product: PURITY FG AW Hydraulic Fluids
    PURITY FG lubricants are formulated to provide strong performance even in the harsh operating environments of beverage plants PURITY FG. Plant Tough. Food Safe.
  • The PURITY FG Solution. PETRO-CANADA CONFIDENTIAL PURITY FG. Plant Tough. Food Safe. Customer Need Our Solution Giving the Customer: Performance: - Constant Operation - Harsh environment Plant Tough lubricants with excellent capabilities designed for long fluid life and effective equipment protection Increased Uptime and Lowered Maintenance Costs due to smooth operation Safety: - Risk of contamination - Strict Regulations H1 lubricants that are NSF and CFIA registered for use in applications where Incidental Contact with Food is possible. Peace of Mind Brand Protection Cost Pressures: - Wide variety of machinery Inventory Consolidation One Supplier lowers inventory costs Key Products: - Seamer fluid - Gear fluids - Greases - Hydraulic oils PURITY FG Seamer-E Fluid PURITY FG EP, Synthetic EP Gear Fluids PURITY FG2 Clear Grease PURITY FG AW Hydraulic Fluids Premium Food Grade lubricants that are Plant Tough and Food Safe.
  • Selling into the Beverage Industry. PETRO-CANADA CONFIDENTIAL PURITY FG. Plant Tough. Food Safe.
    • KEY PURCHASING CRITERIA
      • Required regulatory registrations
      • Product performance
      • Product availability & distribution
      • Range of products available in food grade line
      • Competitive pricing (but not lowest)
      • Service (both technical and non-technical)
      • OEM recognition (for critical applications and warranty periods only)
    Increasing Importance Customer Insights:
  • Selling into the Beverage Industry. PETRO-CANADA CONFIDENTIAL PURITY FG. Plant Tough. Food Safe.
    • Where to call: plant based decision making dominates
    • Lubricants a very small portion of total procurement expenditure (<2%)
    • ‘ Head office’ typically focused on bigger opportunities and has little interest
    • Diversity of processing operations / lubricant needs from one plant to another
    • Who to call on: Maintenance Manager
    • Decision maker is maintenance manager or maintenance engineer
    • Typically has been involved in plant maintenance for several years, working his/her way up through plant maintenance organization
    • Performance focused - must keep operations running - must keep costs in line
    • Will pay more for better performance or total cost savings - but highly skeptical and needs proof
    • “ Proof” is as simple as whether the lubricant performs better than the existing product or not and is reasonably priced
    • Who to influence
    • Plant Manager / Owner - reviews decisions of maintenance manager - approves budget
    • Quality Assurance / Food Safety Manager - ensures food safety and HACCP compliance.
    • Purchasing - will be involved with very large companies looking for consolidated supply - bid process
  • The Beverage Segment PETRO-CANADA CONFIDENTIAL Converting Accounts PURITY FG. Plant Tough. Food Safe.
    • Demonstrate our industry focus and expertise: In addition to providing excellent lubrication performance, PURITY FG Seamer-E Fluid meets the highest food industry purity standards and fits perfectly in HACCP (Hazard Analysis and Critical Control Point) and GMP (Good Manufacturing Practice) plans. It’s H1 registered by NSF and registration is pending by the Canadian Food Inspection Agency for use in federally inspected plants where incidental food contact may occur .
    • Demonstrate that there is no compromise in performance: PURITY ™ FG Fluids and Greases provides excellent wear and rust protection.
    • Show the proof: create interest Petro-Canada’s entire PURITY ™ FG line through trials, references and the benchmarking data in our tech datas.
    • Make the offer: have them try PURITY FG Fluids and Greases for themselves - so they can experience the Purity FG performance difference first hand.
    • And don’t forget: PURITY™ FG Seamer-E fluid and Petro-Canada’s full line of food grade lubricants, greases and specialty fluids are available around the world. And our local associates and distributors are supported by field sales and field technical professionals.
  • Product Information PETRO-CANADA CONFIDENTIAL Industry Information Product Information Campaign Information Sales Process
  • PURITY Food Grade PETRO-CANADA CONFIDENTIAL
    • The line includes:
    • Hydraulic oils
    • Gear oils
    • Chain and conveyor fluids
    • Compressor and vacuum pump oils
    • Hook and trolley fluids
    • Heat transfer fluids
    • Greases for every application
    • White oils
    • Seamer Fluid
    • And…
    • The world’s first EPA NSF H-1 registered antimicrobial lubricants.
    We have one of the most compelling food grade offerings in the world.
  • Lubrication for the Beverage Segment PETRO-CANADA CONFIDENTIAL
  • Lubrication for the Beverage Segment PETRO-CANADA CONFIDENTIAL
  • PETRO-CANADA CONFIDENTIAL
      • Our goal is to be the leading provider of Food Grade Lubricants in the World!
    KEY MESSAGE Worldwide Distribution Superior Performance Specifically formulated for the harsh, demanding conditions typical of food processing operations.
      • Worldwide Distribution Facilities and distributors across North America and in over 60 countries around the world .
      • Superior Capability and Scale One of the world’s largest producers of ultrapure, pharmaceutical grade white oils. ISO 9000, ISO 14001, TS 16949* accredited.
    Plant Tough. Food Safe. Reliable Product Supply Petro-Canada Solution POD Single Source Product Solutions Full line of superior food grade lubricants and >350 lubricants, specialty fluids, and greases . Full Product Line
  • PETRO-CANADA CONFIDENTIAL Customers are concerned about the performance of food grade lubricants Water Resistance (wet plants, water contamination and water-jet cleaning)
      • PURITY FG Grease
      • Better water resistance than specialty food grade and non food grade competitors
      • PURITY FG Product Line
      • Better thermal stability and oxidation resistance for longer lasting performance. Operates over a wider range of temperatures .
    Wear Protection (gear boxes, bearings)
      • Managing Temperature Extremes
      • (hot and cold processing extremes)
    PURITY FG Solution Top 3 Performance Gaps PURITY FG Gear Fluid Better extreme pressure protection than specialty food grade competitors PURITY FG Solves the decision maker’s performance concerns. Customer Insight
  • PETRO-CANADA CONFIDENTIAL PURITY FG Food Machinery Grease
    • Applications
    • A multipurpose grease that can be used throughout food processing operations .
    • Performs very well in sleeve and anti-friction bearings, slides, guides and couplings.
    • Available in 2 and 00 grades.
    • Features and Benefits
    • Superior resistance to breakdown in harsh operating environments.
      • Maintains consistency and lubrication in the presence of food acids, juices and by-products.
      • Highly resistant to water washout, water jet spray, and most sterilizing chemicals used in cleaning.
    &quot;With PURITY FG we're still cleaning the machines every day, but now we've switched from a weekly re-greasing schedule to monthly.” Jerry Gilbank, Maintenance Manager for Vitto Brand Foods PURITY FG GREASE
  • BEER PROOF – FOAM AND TASTE TEST
    • The German testing laboratory TUM-Forschungszentrum Weihenstephan in Freising-Weihenstephan Germany , confirmed that Purity FG 2 and Purity FG Clear do not affect beer froth formation and are neutral in smell or taste. For use in bottling machines, barrel filling installations, valves and beer taps.
    • Application: Beer taps, barrel filling, valves, brewery equipment
    • Claims: PURITY FG2 and PURITY CLEAR greases are suitable for beer taps, barrel filling installations and valves.
    • Test method: From the original beer to be tested they will determine the foam value according to Ross & Clark. From the lubricant to be tested they will apply 0.05 g onto a plastic spatula and put in 0.5 liter bottles of beer. The sealed bottles will be stored 3 and 5 days at room temperature. The blank sample (also 3 and 5 days) will be treated but on the spatula no lubricant is applied. After 3 and 5 days the foam will be determined with the Ross & Clark method. It occurs at a triple determination indicating the mean and confidence interval (P = 95%). Additional they did a test of the smell and taste after 3 and 5 days. Results are given verbally by the test persons in the lab compared with a blank sample.
    • Result for both PURITY FG 2 and PURITY FG CLEAR greases: No influence on foam, smell and taste.
    PETRO-CANADA CONFIDENTIAL NEW!
  • PETRO-CANADA CONFIDENTIAL PURITY FG Synthetic EP Gear Fluid PURITY FG SYNTHETIC EP GEAR FLUID
    • Applications
    • A multipurpose gear fluid that can be used throughout food processing operations .
    • Highly effective in food processing applications running under heavier loads , or subject to high & low temperature extremes .
    • Outstanding lubrication in all types of enclosed gear sets (worm, helical, bevel and spur).
    • Also recommended for lubricating plain or anti-friction bearings.
    • May also be used in bearing and chain drives, providing long service life and clean operation.
  • PETRO-CANADA CONFIDENTIAL PURITY FG Seamer-E Fluid
    • Applications
    • PURITY FG Seamer-E fluid is specifically designed for high-speed continuous lubrication seaming units.
    • Features and Benefits
    • • Improves system cleanliness for potentially longer equipment life
    • • Provides strong load carrying characteristics for better equipment protection
    • • Outstanding water control for better emulsification
    • • Designed to work with ceramic bearings in newer systems
    • • Excellent corrosion inhibition for potentially longer equipment life.
    • PURITY FG Seamer-E fluid is recognized by OEM - Angelus.
    NEW!
  • PURITY FG Seamer-E Fluid PETRO-CANADA CONFIDENTIAL PURITY FG Seamer-E fluid is a door opener to the beverage industry! PURITY FG. Plant Tough. Food Safe. ADVANTAGES PURITY FG Seamer-E fluid is specifically designed for high-speed continuous lubrication seaming units, providing excellent performance in: • System cleanliness • Providing strong load carrying characteristics • Outstanding water control • Designed to work with ceramic bearings • Excellent corrosion inhibition PURITY FG Seamer-E fluid is registered with NSF as H-1 and CFIA registration is pending. The performance of PURITY FG Seamer-E fluid is recognized by Angelus.
  • PURITY FG Seamer-E Fluid PETRO-CANADA CONFIDENTIAL
      • The seaming process is a critical part of the processes in
      • canned drink facilities.
    PURITY FG. Plant Tough. Food Safe.
  • PETRO-CANADA CONFIDENTIAL
    • The seaming machine joins two pieces of sheet metal by interlocking 3 or 5 layers and then pressing them together
    • The work cycle of the seaming machine involves 2 stages
      • Stage 1 joins the 2 pieces of sheet metal
      • Stage 2 rolls them together to give them greater strength
    • Seaming can be made watertight by applying a suitable sealant paste
    • The seaming machine can substitute welding applications when materials cannot be heated or to reduce energy costs
  • PETRO-CANADA CONFIDENTIAL
    • Seaming Machines – two basic designs: Stationary can head spin
    • Primary design of most machines designed in the “early years”
    • How it works:
      • The can end and can body are held stationary on a seaming chuck by the lower lifter while the seaming rolls revolve around the can
      • Most units of this type have two first, and two second operation seaming rolls equally spaced and diametrically opposed to minimise chuck and roll deflection
      • Machines incorporating up to six seaming heads were developed and operate at speeds ranging from 25 to 300 cans per minute (cpm)
      • Still used extensively in the food industry
  • PETRO-CANADA CONFIDENTIAL
    • Seaming Machines – two basic designs: Can Spin – Rotating
    • With the advent of higher volume production, speed requirements increased (particularly in the world of beer and beverage canning)
    • Can spin (rotating-can) seamers were developed using multi-spindle design. Machines with 4, 6, 8, 10, 12, 14 and 18 seaming stations are now in use providing production speeds of 100 to 2300cpm
    • How it Works:
      • The can and end components are held between a rotating seaming chuck and lower lifter
      • As the container progresses through the cycle (controlled by a seaming cam arrangement), the first and second operation seaming rolls respectively contact the can and end to form the double seam.
      • For thin-walled lightweight cans the present day machine design incorporates driven seaming chucks, driven lower lifters and soft rise cams to prevent can skid or can buckling
  • PETRO-CANADA CONFIDENTIAL Purpose of Air Removal The deterioration of the quality of canned beer, soft drinks and other products is highly influenced by the quantity of oxygen contained in the head space of the can after closure. Since oxygen has a marked influence on the flavour, odour, colour, clarity, stability, and vitamin retention of some products during storage, its removal prior to sealing is advantageous. Air removal by under cover gassing is used primarily by the brewing and soft drinks industries. The products of the brewing industry such as beer, and other similar beverages are under cover gassed to minimise the amount of residual air in the sealed container. The oxygen in this residual air left in the container can produce oxidation of the beer and affect its flavour and contribute to the breakdown of the products stability.
  • PETRO-CANADA CONFIDENTIAL
    • Lubrication
    • While the Seaming Turret is the heart of the machine,
    • lubrication is its life’s blood. Because of the higher
    • lubrication demands and for maximum sanitation, an ISO 100 ,150 or ISO 220 oil containing good anti-wear additives is preferable to grease for the majority of canning applications although semi fluid greases 00 can compliment the lubrication cycle.
    • Oil has FIVE important properties besides
    • lubricating the machine:
      • it cools, cleans, protects, seals and very importantly, it’s recyclable
    Quote from Seamer Manufacturer – “The use of the correct oil is critical. If the manufacturers recommendations are not followed serious, expensive mechanical failure can occur”
  • PETRO-CANADA CONFIDENTIAL
    • Lubrication Cont…
    • Most common seamers in the field include:
      • 120L:
        • Older model.
        • Gear box that houses all components.
        • Oil reservoir size: Approx 8Litres. (2.5 US Gallons)
      • 121L:
        • Processes approx 1500 cans per min.
        • A few small sumps total reservoir capacity =
        • approx 15Litre. (4 US Gallons).
      • 180S:
        • Processes approx 3500 cans per min
        • 7 small sumps total reservoir capacity = approx 50Litres. (13 US Gallons)
      • Both 121L & 180S have electronically monitored
      • re-circulating/filtered oil systems.
      • Due to the speed and design of equipment loose approx 10-20% of oil per week.
  • PETRO-CANADA CONFIDENTIAL
    • Lubrication Cont…
    • Each machine houses approximately 150sets of bearings.
    • Many Bearings are “speciality components”, ranging in size from 8inch to 1inch. (Most only supplied by Pneumatic Scale Angelus).
    • Seaming Turret comprised of large ceramic roll bearings. Improves seamer roll life, but very expensive to replace if damaged.
    • Corrosion can be a significant challenge in seamer applications, especially in systems with steam/mist (water) and acids surrounding the equipment, e.g. beverage, juice, tinned beans, tomatoes, pickling processes.
    • Different Lubrication options available include demulsifying oils and emulsifying oils.
  • Lubrication: Demulsifying Fluid
    • How it works:
    • Demulsifying fluids do not mix with aqueous solutions.
    • Disadvantage:
    • Corrosive acids and sugars that are part of the product in the canning operation are able to remain in the equipment, thus rapidly deteriorating seals, while corroding and pitting metal bearings and components.
    PETRO-CANADA CONFIDENTIAL
  • Lubrication: Emulsifying Fluid
    • How it works:
    • Emulsifying fluids disrupt the surface tension of an aqueous solution while maintaining a lubricating film.
    • Advantage:
    • Enables the corrosive acids and sugars to be suspended; therefore, eliminating the potential for significant damage to metal bearings and seals.
    • Perceived Disadvantage:
    • Due to the amount of particles suspended in the oil, it can be perceived as being highly contaminated. However, it is through suspending these “contaminates” that the fluid is able to provide the added protection to the seamer’s components.
    • Filtration system in place to remove particles.
    PETRO-CANADA CONFIDENTIAL
  • PETRO-CANADA CONFIDENTIAL PURITY FG Seamer-E Fluid Typical Performance Data Appearance Clear Density, kg/L @ 15°C (ASTM D4052) = 0.884 Viscosity, (ASTM D445) cSt @ 40°C = 130.5 cSt @ 100°C = 14.9 Viscosity Index (ASTM D2270) = 116 Flash Point, COC, (ASTM D92) °C = 243 Pour Point, (ASTM D5950) °C = -15 Water separability, 82 °C , mL (min.) (ASTM D1401) = 0-0-80 (60) Forms a tight emulsion. Rust prevention (ASTM D665A) = Pass 4-Ball Wear, mm (ASTM D4172) = 0.50 4-Ball EP Weld Load, kgf (ASTM D2783) = 200 Falex Pin-and-Vee Block method B, failure load, lbf (ASTM D3233) 2000 NEW TECH DATA (IM 8048E) & MSDS
  • OEM Recognition in the Beverage Segment
    • Seamer Fluid
      • Angelus Recognized
      • Lubrificantes Aconselhados Approved
    • Purity FG
      • KHS Approved
      • Many products conform to TetraPak specifications
      • Petro-Canada is working towards Krones approval
      • New TUM-Forschungszentrum Weihenstephan beer endorsement
    PETRO-CANADA CONFIDENTIAL
  • EcoSia
    • Positioned as Petro-Canada’s environmental brand representing high-performing products that help you meet your environmental goals
    • Opportunity to target customers in a wide variety of segments that have a growing demand for products that deliver performance while reducing impacts on the environment
    • Criteria for inclusion based on internationally recognized testing and classification methods:
      • Inherently or Readily Biodegradable based on OECD
      • Not Environmentally Toxic defined as not acutely toxic to fish, daphnia or algae according to UN GHS
    PETRO-CANADA CONFIDENTIAL
  • Existing PURITY FG Beverage Customers. PETRO-CANADA CONFIDENTIAL Companies worldwide are realizing the benefit of PURITY FG