private economy: PC-Ware AG, IBM Deutschland GmbH, comvenient
sports: FIDE, DSB
Estimated overall output in € over 1 million, all partners as chess sponsors
Exhibitions and Congress
„ White gold“ from Dresden – Exhibition of the porcelain factory Dresden
visit of the „The Turk“
roots of chess Museum of ethnology Dresden and Leipzig
chess histories in the City museum
„ World of Chess“ in the town hall
Congress: „Chess and Mathematics“
Shows & Events
Musical „Chess“ in the State Operetta Dresden
visit of the Semper Opera
International peace devotion in the Church of Our Lady
„ Catwork“ – fashion show concerning „chess“
chess movie in the film nights along the banks of the Elbe
performances in the circus Sarrasani
Ambassadors of the Chess Olympiad Dr. Viktor Kortchnoi double Vice-World Chess Champion, 16 participations in Chess Olmypiads Prof. Dr. Christian Hesse Prof. of Mathematics at the University of Stuttgart Sebastian Krumbiegel Vocalist of the “Prinzen” Vaile Singer and Actress (inter alia “Marienhof”)
Ambassadors of the Chess Olympiad Susan Polgar “ Official Media Officer of the Chess Olympiad 2008” Wolfgang Uhlmann chess grand master Ronan Bennett Irish author Arthur Brauner Director Felix Magath football coach VfL Wolfsburg
The „Road to Dresden – Chess Olympiad 2008“-Tour advertised the Chess Olympiad in Dresden and Saxony.
Venues were shopping mals and city festivals among others.
KaufPark Dresden 29.-31.05.08
Elbe Park Dresden 10.-12.07.08
Kornmarkt Center Bautzen
O.D.C. Dresden 11.-13.09.08
Promenaden Hbf Leipzig 30.10.-
Altmarktgalerie Dresden 08.-
The Chess Olympiad shows flag The world's largest chess event presented itself at the tower of the town hall with a banner (8,50 x 3,80m) visible from a great distance. With this sign at the feet of the golden “Rathausmann” the regional capital Dresden promoted this sportive highlight to the citizens and guests.
PR-activities of the German Chess Association for the Chess Olympiad throughout Germany
Cyclist rally – Tour de Schach
2005, 2006, 2007 and 2008 chess fans mount their bikes and come to Dresden from all over Germany.
Tour 2008 from Siegen to Dresden (12 th of Juli till 2 nd of August 2008)
The players of the German National Team presented themselves to the public and promoted the Chess Olympiad.