You Will Not Believe How Much Information Facebook Has on You - Social Media Marketing

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You Won't Believe How Much Information Facebook Has On You. Social Media Marketing.

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You Will Not Believe How Much Information Facebook Has on You - Social Media Marketing

  1. 1. You Will Not Believe How MuchInformation Facebook Has on You!
  2. 2. Facebook has never been too overlyconcerned about privacy, which is why they are always in the news about it. With the progression to even moreintrusive policies with their new Open Graph plans, this doesn’t look like it’s going to get any better.
  3. 3. You know Facebook tracks you. They have for ages. But did you know that they have about 800 pages ofinformation about their average user?
  4. 4. That’s 800 pages of personal information about your life, available for use. Social media and the pursuit of a fully customized online userexperience, requires some sacrifices inthe privacy department. It’s only when they’ve learned everything about you,that they can start selling you stuff youreally want. It’s customer profiling, and it’s the future of sales on the internet.
  5. 5. Intimidating or Progressive?
  6. 6. It’s never nice when strange peoplecan predict your behavior, or influence it – based on some document you’venever seen before. In Europe, there’s a law that let’s you see any stored info about yourself.
  7. 7. That’s how this 800 page debacle was exposed. In this document there are57 subsections, each detailing a part of your Facebook behavior, preferences or movements on the site.
  8. 8. Here are a few things Facebook notices about your behavior:
  9. 9. All personal information, naturally – including name, address, phonenumbers, gender, relationships, email addresses, credit cards, and all transactions performed on the site.
  10. 10. It records all of your chat messages, even the ones you delete.
  11. 11. It tracks how you use Facebook, whichPC’s, phones or alternative devices you use and what their details are.
  12. 12. It records who has poked you, andwho you’ve poked since you signed up.
  13. 13. It lists which events you’ve been to,when you’ve been invited and your choices in whether to go or not.
  14. 14. Facebook tracks who you ‘friend’ and who you ‘de-friend,’ on your profile.
  15. 15. It lists details about the apps you use,and even tracks your behavior through cookies when you’re NOT logged into Facebook.
  16. 16. Granted, Facebook is collecting thisinformation to form a profile on you. It’s not doing it for any nefarious reasons, as certain alarmists wouldhave you believe. Facebook is simplymoving towards open sharing – which has no room for privacy.
  17. 17. If you don’t want it to be online, don’t put it there. In the future, you’ll surf the net and will only have to look atads and messages that are relevant to your tastes.
  18. 18. It’s a grand data mining expedition,and it can only end up helping you, theconsumer, buy more of the things you like. It’s not so bad when you put it that way now is it? At the end of the day it still boils down to choice.
  19. 19. If you don’t want to buy a new vacuum cleaner, you don’t have to. No matter how many sneaky messages are inserted into your daily surf time, prompting you to do it.
  20. 20. Yes, Facebook has 800 pages ofinformation about each and every one of us. And there will always be those that are terrified by this prospect. Butthe social internet is not about privacy. It’s about sharing, connecting and consuming. If Facebook can improve the user experience for us, we say go ahead!
  21. 21. Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
  22. 22. entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
  23. 23. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  24. 24. For more information about socialmedia webinars and social media online courses, please visithttp://www.socialmediamarketinguniversity.com

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