The Pros and Cons of Social Media Dashboard Use
With so many social media sites to manage, it’s almost impossible to run a decent social marketing campaign online without a dashboard of somesort. But what are the pros and cons of using these dashboards, and do they really make a difference to your social strategy? Let’s examine the evidence.
It’s essential in this wild, untamed social landscape to be able to unifyyour goals, under one solid social plan. This is the reason why social dashboards were created. Here are some of the reasons why having a social dashboard is an excellent idea.
Most social dashboards will integrate with yourFacebook, Twitter, LinkedIn, blog and Youtube accounts – which is greatnews if you post on these all the time. They allow you to manage your efforts, while keeping track of the comments that pour in.
There are a few social dashboards that allow for a fair amount of customization – for example, if you’re a photographer, and your main socialsite is Flickr. Add the ‘smaller’ sites into your social dashboard, and manage them from a central location.
The key reason why all of the big marketers have one or more socialdashboards, is that they automaticallymonitor, track and measure your sites.Then they conveniently display these results in the form of graphs, chartsand data. Use this data to tweak your campaigns and improve your overall strategy.
If more than one person manages your social sites, a social dashboard is a great way to keep track of what each individual has done. Using customlogins, these people can go about their business, with set tasks and without the fear of doing something another team member has already done.
One social media campaign is toughenough to manage, but when you have three or four, things can get out of control. Certain social media dashboards allow the separation and integration of multiple accounts and multiple campaigns, which makes things a lot easier to manage, track and adjust.
Everyone’s needs are different, and unfortunately – so are the socialdashboards. You’ll need to investigateeach one carefully before you decideto buy it, or even use it. Choosing thewrong one could end in a lot of hourswasted. On the bright side, there are a lot of trial periods up for grabs.
You’ll often find that the best socialdashboards are specialized – meaning it’s really good, but it only manages and tracks your Twitter account, forexample. Having more than one social dashboard is time consuming, and time in social media is everything.
Each social dashboard has its problems, and you need to decidewhether you can live with them. Some don’t properly integrate with APIsoftware, some time-out if you don’t use them for a while. The trick is to always be on the look out forsomething better, newer – with more features.
The best social dashboards are stillHootsuite, Argyle Social and Spredfast.
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