The recent public launch of
Google+ was enough to secure their future as an up and coming social network online – or was it? In the weeks sincethe launch, something terribly familiar is happening…people aren’t going back.
Like Google Buzz or Google
Wave,Google+ might not be successful after all. There has been a 60% fall in activity since the launch – and this bodes badly for Google.
One of the first things
we noticedabout Google+ was that it attracted lots of tech-people and businessinfluencers. The kind of people thattend to be progressive and embrace new technology.
We also noticed that conversations
and comments tended to be a lot longer on the platform, than onFacebook. This may have been due to Facebook’s character limit on their updates.
Now Facebook has upped their
character limit from 500 to 5000 –which essentially destroys that uniquefeature on Google+. It seems at everyturn, Facebook has been able to comeback with updates and fixes that have blown Google out of the water.
But Google+ is still ticking
along, with ahost of new features coming out soon, like the much anticipated business pages. Perhaps this will attract more online users, and their numbers will start to climb again.
One thing is becoming bracingly
clear. Google+ has not been the runawaysuccess that tech-lovers predicted. All the hype, secrecy and beta-phasetesting in the world, could not combat the kind of innovations being produced by the Facebook team. So the question remains – should you bother being on Google+?
Honestly at this stage, it’s
hard to say.For business-minded people that wantto connect with influencers, it’s a nice platform. For the average, everyday user – it may not be as valuable.
And that’s why the influencers
arethere in the first place. Google+ can’t be successful without a mainstreammarket. It’s behaving more like a really powerful LinkedIn group at the moment.
Bottom line is that it
lacks the addictive-ness of Facebook, the marketplace, functionality andconnectivity of Facebook – and is living in the shadow of an established giant that will not be supplanted.
Google+ does not give users
acompelling reason to stay. They check it out, muck around, and then headback to Facebook. It’s been blindsided by the incredible Facebook team.
At the end of the
day, it’s up to you todecide whether Google+ will be worthusing. Yes, you can establish a business presence there without the business ‘page’ functionality, but even that seems forced. Why not spend moretime on your Facebook business page, where you know you can get good returns?
Even business people know that
timespent on any social network is money. Either you’re earning it, or you’re losing it. All we can say is, good luckGoogle+, you’re going to need it in the coming days ahead.
Social Media Marketing University(SMMU) is
the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
SMMU was recently honored as
one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.