Facebook Changes that Promote Business Page Success - Social Media Marketing


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Facebook Changes that Promote Business Page Success - Social Media Marketing

  1. 1. Facebook Changes That Promote Business Page Success
  2. 2. Now that the Facebook changes aresettling in – how can you capitalize on the functionality to improve your business page? Facebook, like any social media platform, is constantlyevolving, which means your strategies need to evolve as well. If you’re not yet taking advantage of the newchanges, then it’s time to affect some positive change! Stay tuned.
  3. 3. #1: Publish Times and Live Interaction
  4. 4. The ticker has made is possible for you to interact with your fans just moments after they’ve posted acomment on your page. That’s why it’s important to find out when the bestpublishing times are for your location.
  5. 5. Publish content, promote it around Facebook and spend an hour or twochatting in ‘real’ time to your fans. As Twitter has proven, the faster you reply the more comments you get.
  6. 6. #2: Planning Your Photo Albums
  7. 7. Have you noticed that albums are getting a 3 photo showcase onFacebook now? Not only are photos bigger, clearer and easier to load – they’re also drawing more fans topages. That’s why when you upload your new album, you need some planning.
  8. 8. Make sure the best three photos end up in the display areas, and write an attractive comment underneath to describe the album. This is great forevents and product launches. It mightalso be a great idea to come up with a question to inspire comments.
  9. 9. #3: Get Recommendations
  10. 10. Use the new recommendations area to get your fans, clients and friends to recommend your business to others. They behave as your own private testimonials on Facebook.
  11. 11. The more testimonials you have, themore business you’re likely to pick up. Also make a point of recommendingbusinesses you like on Facebook, as it will reflect well on your own.
  12. 12. #4: Facebook Applications
  13. 13. With open graph, Facebook apps just became even more important. Everybusiness should have at least 1 custom application that actively attracts likes from around Facebook.
  14. 14. Use this in conjunction with your nextFacebook ad campaign, and you’ll get more likes, and a whole lot moreinteraction on your page. This in turn will translate into more ‘top stories’ posts, as your likes and comments increase.
  15. 15. #5: The New Facebook Gestures
  16. 16. Businesses watch out! Soon your fans will be able to do so much more than just ‘like’ your comments. Comingsoon are the new ‘listened,’ ‘watched,’ and ‘read’ buttons.
  17. 17. These will be joined by a range of other gestures that any Facebook developer can create. While not outyet, these changes are just around thecorner, which means more interactionand more accuracy around your page.
  18. 18. Use these changes to integrate new strategies and grow your Facebookcommunity. Soon, anyone will be free to customize their page to the pointwhere the ultimate form of sharing is possible.
  19. 19. It’s now up to you to decide which route your business page will take.Start changing now, and make the best of these new Facebook updates.
  20. 20. Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
  21. 21. entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
  22. 22. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  23. 23. For more information about socialmedia webinars and social media online courses, please visithttp://www.socialmediamarketinguniversity.com