Ashton Kutcher: Time For a Social Management Team
Hollywood star and Twitter legend Ashton Kutcher, recently announcedthat even he is having trouble dealing with the magnitude of his Twitter account. Kutcher has always posted directly to Twitter, keeping his 8 million followers entertained with random thoughts, insights and personal discussions.
But now, Kutcher is feeling the keen sting of a tweet gone wrong.
After the firing of Joe Paterno, Kutcher published a tweet in his defense –without investigating why the man was fired in the first place. As it turns out,Paterno was accused of covering up an incident of child rape, not something you want to be aligned with. The outpouring was tremendous and violent. Followers protested by sending Kutcher thousands of hate tweets.
Eventually, Kutcher recanted, apologized and came to a suddenrealization. He is not qualified to speak to 8 million people. With such a large, powerful following behind him, his tweets affect people. That’s why he has decided to filter all of his social media posts through a social media management company. It’s the only way he can prevent this from happening again.
News like this reminds us that brand management in social media is a necessary part of online exposure. Both small and large business,personal and private accounts need to be monitored, filtered and prepared for online readership. It’s not onlyabout getting more followers, earningmoney or gaining exposure – it’s about reputation. Every brand, everywhere needs reputation management.
There are two sides to social media.On the one hand it has a never ending list of benefits, but on the other – severe repercussions for brands that ignore its cloud-based power. When your brand interacts with people, itinvites feedback, good and bad. When this feedback is bad, it can bring your business to a grinding halt.
Celebrities like Ashton Kutcher, who have had to learn this the hard way,act as cautionary tales to businesses across the globe. Luckily, there areaffordable social media managementcompanies in the world that provide customized solutions for businesses that take social strategy seriously.
We do this for brands on a daily basis.With our “Social Media Success Path”we’ll help you build a presence online,while maintaining the integrity of your company. Instead of investing in template solutions, we collaborate with our clients so that they get the most out of their strategies.
Whatever your business goals may be on the internet, we’re equipped to help you achieve them, safely and efficiently. From a comprehensive consultation call, to profile setup, content creation and maintenance –our goal is always to see your business thrive in this social environment.
A big part of that is managing your social reputation. With years of experience handling client profiles,we’re confident that we can keep you on the right side of social feedback.
Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
entrepreneurs and corporations,SMMU differentiates itself by offering hands-on training from hands-onexperts who are actively applying their skills on real-world projects.
SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
For more information about socialmedia webinars and social media online courses, please visithttp://www.socialmediamarketinguniversity.com