Hootsuite – the social media dashboard for teams using LinkedIn,Twitter and Facebook. An old favourite among social marketers and early adopters, Hootsuite remains one of the most complete, and useful dashboards of them all.
Pros: Hootsuite offers free, pro and enterprise options. They are cheaper than many other dashboardsubscriptions and better, overall. Easilyadd your WordPress blog, and a few of your other social sites – to track, monitor and add to your analytics reports. A fantastic bookmarking tool is provided,
which makes for easy indexing as you manage your pages. The best thingabout Hootsuite is its 30 day history. Once you have it, you can’t live without it.
Cons: Hootsuite needs to focus a little more on their mobile integrationsoftware. They are a bit behind in thisarea. The only other criticism we have is that with the free version, the analytics tools aren’t good enough. You just can’t nail down specifics.
A front runner when it comes toqualified analytics, team managementand consistent sharing. Argyle Social is the social dashboard that many social media agencies use to manage theirclient strategies. It was built for serious use.
Pros: A great all rounder, and available in a white label option for agencies –Argyle Social is a perfect tool for social marketers that want to see results. Analytics are excellent, especially the trend clicks. As time passes, it becomes really easy to maintain a complex strategy.
Cons: We’d like to say none, but every dashboard has its problems. Argyle Social is not cheap, especially if you have a lot of clients.
Pros: The infamous Twitter desktop dashboard gets a vote here. It was a pioneer in the birth of free Twitterdashboard tools. With awesome real time views and an easy to usescheduling system, what’s not to likeabout this perky publishing platform? Great for official and unofficial retweets, and keeping up with your DM and @ messages – when they happen.
Cons: TweetDeck is strictly a Twitter based tool. But it’s worth using alongside a more comprehensive, integrated social dashboard.
Pros: Also a golden oldie, Threadsy remains popular with individual marketers, as it’s a one person dashboard. The feeds are a nice feature, and it’s integrated wellenough with your core accounts, that when you delete something it stays deleted.
Cons: Not suitable for teams, anddefinitely not suitable for multiple strategies.
Pros: Raven Tools is decent enough, with an option to integrate GoogleAnalytics into your account. There’s a comprehensive keyword tool and analytics that boosts this newerdashboard to professional level. Whydid it make the list? Raven Tools has fantastic reports. If you work withmultiple accounts or clients – you can customize each report they receive.
Cons: It’s not as easy to use asHootsuite, as specialised as TweetDeck or as socially appealing as Argyle Social. It always feels second best.
Social Media Marketing University(SMMU) is the creation of John Paul Souza, a serial entrepreneur whos held senior managerial positions at Banc America Capital ManagementGroup and JP Morgan Chase. Serving marketing professionals,
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