0
Jan, 2014

Company Overview
Agenda
 About Bordeal

 Why Mobile?
 Mobile Strategy

 Premium Mobile Websites
 Sample Applications
 QR Codes
 Text...
About Bordeal
Bordeal is technical marketing agency specializing in innovative and
engaging mobile communication programme...
The Mobile Revolution coming to the UK
 More then a third of Adults own a smart phone.
 95% of smartphone owners search ...
Engagement is on the Rise
MOBILE WEB

34%
of Americans access
the web on their
mobile device.
(eMarketer)

TRIPLE

DIGIT
G...
Mobile Coupons are Booming

MOBILE COUPONS

Greater than
10x user growth
in 2010 with triple
digit increases in
2011 & 201...
Mobile is Immediate!

37%

55%

44%

18-24 YR OLDS

18-24 YR OLDS

MOBILE USERS

checked their
mobile in the last
five min...
Mobile Purchase Decision Making
The Mobile Purchase Decision Funnel
turns eyeballs into buyers.
AWARENESS

• Mobile Web
• ...
Traditional Apps vs Mobile Web Apps
APPS
No — A separate application is
Platform Independent required for each platform.
Y...
Premium Mobile Websites
Our mobile sites lives in harmony with existing websites
We convert your existing website into a m...
Platform Benefits





Turnkey: easy, quick and inexpensive way to go mobile
Proven: our platform powers over 500 mobi...
Over 30 features
The Big Picture: Mobile Strategy

CONVERSIONS

AWARENESS

Direct Response CAMPAIGN

BRAND CAMPAIGN

Tailor Mobile Marketin...
Mobile Microsites

Contact Information

Content Download

Data Collection

Mobile Commerce

Product Database

Geolocation
...
Customer Acquisition
 Allows companies to engage users
and capture information on location

 Drive traffic through QR co...
Mobile Offers & Loyalty Discounts
 Offer free gifts, discounts, incentives, and


reminders with our Mobile Coupon
Platf...
mCommerce – Mobile Sales On-the-Go
 Gives your consumer the ability to purchase
instantly, when and where the impulse str...
QR Codes
 A QR code is only as good as its landing page…
 SMART QR Codes:
•
•
•
•
•
•
•

Point to mobile optimized landi...
Text Message (SMS) Marketing
 Bulk SMS Blast: Send and receive bulk/individual SMS messages via our
easy-to-use web based...
SMS for Direct Response
 SMS-backed mobile loyalty programs
tie in with email and direct-mail
programs

 Include a URL i...
MMS Picture Messaging
MMS is the new standard in mobile messaging and
often times gets 2 to 3 times the response rate in
c...
Thank You
If you would like to position your company
for people who use their smartphones or
tablets to browse the Interne...
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Get superb analytics with QR codes combined with mobile landing pages

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QR (quick response) codes are gaining popularity but not all QR codes are equal. Make sure you can track how many times the QR code is scanned and where is was scanned and use different QR codes on each media so that you know which is the most effective for next time. Avoid using QR codes linked to web pages that don't look good on a small screen. We can provide help and advice, just email sales@bordeal.com or visit www.bordeal.com.

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  • Blackberry is most widely-used at 42%, and the iPhone 31%, and Android at 12%.
  • Transcript of "Get superb analytics with QR codes combined with mobile landing pages"

    1. 1. Jan, 2014 Company Overview
    2. 2. Agenda  About Bordeal  Why Mobile?  Mobile Strategy  Premium Mobile Websites  Sample Applications  QR Codes  Text Messaging
    3. 3. About Bordeal Bordeal is technical marketing agency specializing in innovative and engaging mobile communication programmes, promotions and campaigns. Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising
    4. 4. The Mobile Revolution coming to the UK  More then a third of Adults own a smart phone.  95% of smartphone owners search locally  Customer attention span is only 7 sec. long
    5. 5. Engagement is on the Rise MOBILE WEB 34% of Americans access the web on their mobile device. (eMarketer) TRIPLE DIGIT GROWTH rate in usage. (Quantcast)
    6. 6. Mobile Coupons are Booming MOBILE COUPONS Greater than 10x user growth in 2010 with triple digit increases in 2011 & 2012 in North America. (Yankee Group)
    7. 7. Mobile is Immediate! 37% 55% 44% 18-24 YR OLDS 18-24 YR OLDS MOBILE USERS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes. checked their mobile in the last thirty minutes. Source: InsightExpress
    8. 8. Mobile Purchase Decision Making The Mobile Purchase Decision Funnel turns eyeballs into buyers. AWARENESS • Mobile Web • Mobile Advertising • SMS Contesting CONSIDERATION PREFERENCE PURCHASE • Mobile Web • Mobile Web • Mobile Web • Mobile Updates • SMS Coupon or • Mobile Coupon Incentives and Updates opt-in • Mobile Apps • Mobile Apps • mCommerce LOYALTY • • • • • Mobile Web SMS updates Coupons (Web & SMS) Mobile Apps Polling and Voting You get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop.
    9. 9. Traditional Apps vs Mobile Web Apps APPS No — A separate application is Platform Independent required for each platform. Yes — Apps can take total Rich Experience advantage of native features. MOBILE WEB Yes — The mobile web is accessible on each platform. Yes/No — With work, some native features can be used. Yes — Apps are a great extension Yes — Mobile sites are a great Brand Extensible of your brand. extension of your brand. No — Apps require a lengthy Easily Publishable approval process for release. Yes — Updating a mobile site takes mere minutes. Use these tools to build brand preference, drive transactions, and increase customer loyalty.
    10. 10. Premium Mobile Websites Our mobile sites lives in harmony with existing websites We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
    11. 11. Platform Benefits     Turnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 500 mobile websites worldwide Scalable: always up-to-date, redundant, flexible and secure Integrated: powerful CMS integrates with any existing website Our platform is Compatible with more than 98% of mobile traffic!
    12. 12. Over 30 features
    13. 13. The Big Picture: Mobile Strategy CONVERSIONS AWARENESS Direct Response CAMPAIGN BRAND CAMPAIGN Tailor Mobile Marketing for Lead Generation Tailor Mobile Marketing for Campaign Recall TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE SMS response from offline media (print, TV, etc.) SMS: Phone #, carrier, referring source Mobile Web advertising Mobile Web: Impressions, clicks, referr ing sources SMS Contesting Mobile Web: Location, device type. Must ask for personally identifiable info. In-app advertising Sponsored apps In-app: Impressions, engagement , clicks.
    14. 14. Mobile Microsites Contact Information Content Download Data Collection Mobile Commerce Product Database Geolocation Social Networking Contest Entry
    15. 15. Customer Acquisition  Allows companies to engage users and capture information on location  Drive traffic through QR codes, SMS links, email, Facebook and Twitter  Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
    16. 16. Mobile Offers & Loyalty Discounts  Offer free gifts, discounts, incentives, and  reminders with our Mobile Coupon Platform Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: Sample • • • • Have immediate impact on your brand Eliminate printing and mailing costs Track redemption rates Minimize investment in your POS set-up
    17. 17. mCommerce – Mobile Sales On-the-Go  Gives your consumer the ability to purchase instantly, when and where the impulse strikes!  Combines: 1. ease of purchase 2. location-awareness 3. ready access to information    Mobile commerce will surpass eCommerce A must have for ticket-based events and retail Accessible via social media, SMS and QR codes Use these tools to drive transactions, and increase loyalty.
    18. 18. QR Codes  A QR code is only as good as its landing page…  SMART QR Codes: • • • • • • • Point to mobile optimized landing pages Grab attention Help spread mobile coupons Build lists of mobile phone users Run better marketing metrics Easily share mobile media (photos/videos) Achieve marketing objectives!
    19. 19. Text Message (SMS) Marketing  Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.  Mobile Keywords: Text ―yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.  Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.  Mobile Voting: Create all types of fun and engaging SMS votes/polls.
    20. 20. SMS for Direct Response  SMS-backed mobile loyalty programs tie in with email and direct-mail programs  Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.  In retail, SMS is becoming the best tool for CRM and loyalty efforts.  Use SMS for:  store alerts  news updates  coupons  reminders
    21. 21. MMS Picture Messaging MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone. Increased Direct Response Rate Interactive MMS Targeted MMS Mass MMS Announcements Personalized MMS Go Green
    22. 22. Thank You If you would like to position your company for people who use their smartphones or tablets to browse the Internet Get in touch with us now!
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