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Digital Publishing Solution for eBooks
 

Digital Publishing Solution for eBooks

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Adobe and 3d Party Solutions for Digital Content and Content Protection - http://www.elpub.net/

Adobe and 3d Party Solutions for Digital Content and Content Protection - http://www.elpub.net/

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  • Adobe is changing the world through digital experiences.\n\nWe are virtually everywhere you look, from TV and movies to magazines, to websites to enterprise applications. Adobe has always been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. Over the past 27 years, we have enabled businesses to reach consumers regardless of what computer they have, what browser they like, or what device suits their needs, as technology and the web have evolved. \n\nWhether it's a mobile application, a Facebook game, a YouTube video, an e-commerce business, an e-magazine, or an online bank application -- odds are that it was touched by Adobe technology.\n\nAcross the markets and customers we serve, Adobe helps create and deliver the most compelling content and applications in a streamlined workflow, and optimize those experiences for greater return on investment.\n\nWe enable these three things across media and devices, better than anyone else in the world.\n\nOur solutions are designed to address the challenges companies face today in considering every possible device, every user, and every intersection between content and applications: \n How do you address all aspects of the content workflow? \n How do you eliminate redundant customer-facing systems and processes and maximize existing investments? \n How do you organize and act on the customer data you’re gathering through these thousands (or millions) of interactions? \n And most importantly, how do you engage with your customer through a compelling experience that stands out from the competition and gets the results you want?\n\nI would like to spend a few minutes walking you through how we see the current technology landscape; what challenges that landscape is creating; and how we make a difference.\n
  • Publishers have encountered challenges in adding digital experiences to their portfolio – most notably finding a digital experience customers and advertisers will pay for. Tablets bring together everything that publishers, advertisers and consumers have been waiting for.\n\nThe web didn’t deliver a highly monetizable opportunity for publishers to engage users with their meticulously crafted brand. \nDesign was homogenized and templatized by CMS systems\nThe video and interactivity metaphor didn’t fit as well with a desktop entertainment experience\nAdvertisers didn’t see the value for brand advertising in this model\n\nTablets represent an opportunity to learn from what didn’t work on the Web and take advantage of monetizable, branded, engaging experiences for readers\nBring together best of print, video, interactivity. \nLean back device experience\nDesign is the essence of your brand, differentiate a publication\n
  • Adobe is building a Digital Magazine Solution that will allow professional publishers to enable customers to deliver magazines, books, newspapers and corporate collateral in print, online, and on all device classes including tablets, smartphones, and e-reading devices. The solution enables publishers to:\n--Differentiate and gain competitive advantage by creating digital content that is a richly designed, visually immersive experience accessible online and offline \n--Cost-effectively author and produce content using existing staff, skill sets and familiar Adobe® Creative Suite® CS5 publishing tools and deliver it to the widest possible audience on a broad variety of devices and mobile market places \n--Leverage editorial, advertising and customer analytics to optimize for better business decisions \n--Enable even greater profitability through new opportunities with consumers and advertisers and without obstacles between themselves and their customers \n\nIn this presentation we’ll talk about the workflow to create these engaging digital experience, as well as Adobe’s plans for the future in releasing this solution. \n
  • Digital Publishing Suite already has momentum with major publishers, including WIRED, The New Yorker, Martha Stewart Living and 20 + publications expected to be delivered in the coming 2 months. \n\nFor a current list of publications created with this technology, visit http://blogs.adobe.com/digitalpublishinggallery/publications/\n\nThese publications were created using a prerelease version of the tools. I’ll explain at the end how to gain access to these tools via prerelease or Adobe Labs.\n
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  • For digital publishing, at the product level, Adobe has introduced the Digital Publishing Suite -- providing publishers a set of hosted services and viewer technologies to create, publish, optimize and sell digital content direct to consumers, through content retailers or via leading mobile marketplaces. \n\nBuilt on the foundation of Adobe Creative Suite and Adobe InDesign CS5 software, the Digital Publishing Suite enables the design and delivery of innovative publisher-branded reading experiences, paired with flexible commerce models and support for deep analytics reporting. Using this suite publishers and content authors can:\n\nCREATE – the richest possible experience via familiar tools like InDesign and Photoshop, that designers use every day\n\nPRODUCE – collaborate across creative teams, to assemble, preview and package digital publications for multiple platforms, devices and operating systems\n\nDISTRIBUTE & MONETIZE - Increase customer value and boost advertising and subscription revenue through direct customer relationships and flexible e-commerce capabilities that allow content authors sell directly to customers or through leading mobile marketplaces, such as Apple iTunes app store, Android Marketplace or Blackberry App World.\n\nANALYZE & TARGET – Digital publications can be automatically instrumented to take advantage of the power and capabilities of Omniture analytics, helping publishers improve the experience for readers and also start to explore more targeted advertising going forward. \n\nThis suite was a direct result of early engagements with leading publishers, Conde Nast and Martha Stewart Living Omnimedia -- that helped shape the offering. Already we have seen Conde Nast deliver both WIRED magazine and The New Yorker on iPad using early versions of these technologies. And Martha Stewart Living produced a highly acclaimed 20th Anniversary edition for iPad using the suite. \n \nAs new Android, RIM devices come to market to compete with iPad, it’s clear that the publishing industry is reinventing itself and a new era of editorial and advertising innovation is upon us. The beauty of the Adobe solution is that it delivers on the challenges facing content authors that we talked about previously: no longer do you have to employ separate app development teams for each platform. There is actually no need for coding at all. The design team for a magazine can use the tools they are familiar with to package a publication that can be delivered to Android, RIM, iOS, indeed any platform that supports Adobe AIR. \n\nJust letting designers and content authoring do what they do best – delivering a digital product that preserves and enhances a publication’s brand identity as it delivers a digital version. After all, if you have been entrusted with a fabled brand like The New Yorker, as a content author, you want to do everything in your power to ensure the digital edition does justice to its witty, thoughtful spirit. And if you are working for Martha Stewart, ensure that the stunning imagery that the print magazine is renowned for is enhanced and brought to life in new ways, via a digital edition.\n
  • POINT OF SLIDE: Establish the value of interactivity to drive deeper reader engagement with tablet content. WIRED is showcase example.\n\n>\n---------------------------------------------------------------\n\nPRINT PLUS: There are a lot of compelling magazine applications built by very talent teams using Digital Publishing Suite. However, WIRED has really lead the way in terms of combining the reading experience of print with new levels of interactivity, as well as video, social media and photography to create a powerful approach to story telling in the digital world.\n\nWired has delivered over 10 issues built with DPS and as a hallmark of each issue, has made innovative use of interactive overlays to create an engaging reading experiences not only with editorial but also advertising.\n \n\nInteractivity:\nDPS allows WIRED to provide a 3D view of Mars that you couldn’t get in print. As you turn the planet around additional factoids pop up. They effectively used interactivity to supplement the Mars Invader story with additional information in a very intuitive and informative manner. \n\nWired also recognized the growing re-socialization of the media consumption experience. Reading magazines has historically been something people do alone. But now the combination of digital access, mobility, and social networking is driving ALL forms of media from being solo activities toward being social experiences, as viewers discuss and share content via their social networks and mobile devices as well as in physical groups. Hence WIRED used the Web View overlay with support for twitter in one of their recent issues.\n\nWired has had critical commercial success.\n\nThe first issue of WIRED on iPad sold over 100,000 copies which significantly eclipsed the print sales of the same issue. Since then WIRED digital sales through the App store have averaged 37% of the print issues over the last 6 months. T\n\n\n<>\n
  • POINT OF SLIDE: Establish the value of interactivity to drive deeper reader engagement with tablet content. WIRED is showcase example.\n\n>\n---------------------------------------------------------------\n\nPRINT PLUS: There are a lot of compelling magazine applications built by very talent teams using Digital Publishing Suite. However, WIRED has really lead the way in terms of combining the reading experience of print with new levels of interactivity, as well as video, social media and photography to create a powerful approach to story telling in the digital world.\n\nWired has delivered over 10 issues built with DPS and as a hallmark of each issue, has made innovative use of interactive overlays to create an engaging reading experiences not only with editorial but also advertising.\n \n\nInteractivity:\nDPS allows WIRED to provide a 3D view of Mars that you couldn’t get in print. As you turn the planet around additional factoids pop up. They effectively used interactivity to supplement the Mars Invader story with additional information in a very intuitive and informative manner. \n\nWired also recognized the growing re-socialization of the media consumption experience. Reading magazines has historically been something people do alone. But now the combination of digital access, mobility, and social networking is driving ALL forms of media from being solo activities toward being social experiences, as viewers discuss and share content via their social networks and mobile devices as well as in physical groups. Hence WIRED used the Web View overlay with support for twitter in one of their recent issues.\n\nWired has had critical commercial success.\n\nThe first issue of WIRED on iPad sold over 100,000 copies which significantly eclipsed the print sales of the same issue. Since then WIRED digital sales through the App store have averaged 37% of the print issues over the last 6 months. T\n\n\n<>\n
  • POINT OF SLIDE: Establish the value of interactivity to drive deeper reader engagement with tablet content. WIRED is showcase example.\n\n>\n---------------------------------------------------------------\n\nPRINT PLUS: There are a lot of compelling magazine applications built by very talent teams using Digital Publishing Suite. However, WIRED has really lead the way in terms of combining the reading experience of print with new levels of interactivity, as well as video, social media and photography to create a powerful approach to story telling in the digital world.\n\nWired has delivered over 10 issues built with DPS and as a hallmark of each issue, has made innovative use of interactive overlays to create an engaging reading experiences not only with editorial but also advertising.\n \n\nInteractivity:\nDPS allows WIRED to provide a 3D view of Mars that you couldn’t get in print. As you turn the planet around additional factoids pop up. They effectively used interactivity to supplement the Mars Invader story with additional information in a very intuitive and informative manner. \n\nWired also recognized the growing re-socialization of the media consumption experience. Reading magazines has historically been something people do alone. But now the combination of digital access, mobility, and social networking is driving ALL forms of media from being solo activities toward being social experiences, as viewers discuss and share content via their social networks and mobile devices as well as in physical groups. Hence WIRED used the Web View overlay with support for twitter in one of their recent issues.\n\nWired has had critical commercial success.\n\nThe first issue of WIRED on iPad sold over 100,000 copies which significantly eclipsed the print sales of the same issue. Since then WIRED digital sales through the App store have averaged 37% of the print issues over the last 6 months. T\n\n\n<>\n
  • POINT OF SLIDE: Establish the value of interactivity to drive deeper reader engagement with tablet content. WIRED is showcase example.\n\n>\n---------------------------------------------------------------\n\nPRINT PLUS: There are a lot of compelling magazine applications built by very talent teams using Digital Publishing Suite. However, WIRED has really lead the way in terms of combining the reading experience of print with new levels of interactivity, as well as video, social media and photography to create a powerful approach to story telling in the digital world.\n\nWired has delivered over 10 issues built with DPS and as a hallmark of each issue, has made innovative use of interactive overlays to create an engaging reading experiences not only with editorial but also advertising.\n \n\nInteractivity:\nDPS allows WIRED to provide a 3D view of Mars that you couldn’t get in print. As you turn the planet around additional factoids pop up. They effectively used interactivity to supplement the Mars Invader story with additional information in a very intuitive and informative manner. \n\nWired also recognized the growing re-socialization of the media consumption experience. Reading magazines has historically been something people do alone. But now the combination of digital access, mobility, and social networking is driving ALL forms of media from being solo activities toward being social experiences, as viewers discuss and share content via their social networks and mobile devices as well as in physical groups. Hence WIRED used the Web View overlay with support for twitter in one of their recent issues.\n\nWired has had critical commercial success.\n\nThe first issue of WIRED on iPad sold over 100,000 copies which significantly eclipsed the print sales of the same issue. Since then WIRED digital sales through the App store have averaged 37% of the print issues over the last 6 months. T\n\n\n<>\n
  • POINT OF SLIDE: Establish the value of interactivity to drive deeper reader engagement with tablet content. WIRED is showcase example.\n\n>\n---------------------------------------------------------------\n\nPRINT PLUS: There are a lot of compelling magazine applications built by very talent teams using Digital Publishing Suite. However, WIRED has really lead the way in terms of combining the reading experience of print with new levels of interactivity, as well as video, social media and photography to create a powerful approach to story telling in the digital world.\n\nWired has delivered over 10 issues built with DPS and as a hallmark of each issue, has made innovative use of interactive overlays to create an engaging reading experiences not only with editorial but also advertising.\n \n\nInteractivity:\nDPS allows WIRED to provide a 3D view of Mars that you couldn’t get in print. As you turn the planet around additional factoids pop up. They effectively used interactivity to supplement the Mars Invader story with additional information in a very intuitive and informative manner. \n\nWired also recognized the growing re-socialization of the media consumption experience. Reading magazines has historically been something people do alone. But now the combination of digital access, mobility, and social networking is driving ALL forms of media from being solo activities toward being social experiences, as viewers discuss and share content via their social networks and mobile devices as well as in physical groups. Hence WIRED used the Web View overlay with support for twitter in one of their recent issues.\n\nWired has had critical commercial success.\n\nThe first issue of WIRED on iPad sold over 100,000 copies which significantly eclipsed the print sales of the same issue. Since then WIRED digital sales through the App store have averaged 37% of the print issues over the last 6 months. T\n\n\n<>\n
  • POINT OF SLIDE: Establish the value of DPS to drive deeper engagement with brand advertising which will allow publishers to attract back ad investment. Martha Stewart Living is showcase example.\n\n>\n---------------------------------------------------------------\nAnother significant opportunity for digital magazine publisher lies in the opportunity to offer more immersive, engaging brand advertising to advertisers who need a mechanism to combat user fatigue with online banners and disruptive site takeovers.  \n\nBrand advertisers can now create engaging advertisements which leverage video, hyperlinks, audio and other interactivity to connect readers with their brands.  The result is an immersive advertising experience that is part of the reading experience – not an interruptive one. Companies are changing their focus from advertising in a medium to marketing through and with content for more positive results.Take Martha Stewart Living, for example.  Major global brands signed up to be part of the initial launch of the Boundless Beauty edition, including Estee Lauder, Fedex, Macys, Nestle, UPS, Tiffany & Co and more.  In the examples you see [on slide], readers see a highly-designed Tiffany & Co ad that looks much like a print layout – but as they explore the ad, they can click on a video to see up close the features of the jewelry , as well as learn more about Tiffany & Co products.  \n\nOther ads feature hyperlinks that open up a Web browser right within the magazine experience for a direct call to action. When the user is finished, he/she returns right back into the magazine experience.  Other ads include 360 degree rotation, slideshows and more – all with the intent to engage a user with the brand.These digital ads drive results.  In a Nielsen survey Martha Stewart Living conducted, they found that each advertiser in the digital edition saw an increase of brand awareness – some up to three or four times.  In a separate academic research study sponsored by Adobe, we found that users had a 70% increase in message involvement, positive attitude towards the brand and purchase intent when they viewed interactive ads in digital magazines versus static print ads.  \n
  • Part of the power of Digital Publishing Suite is the integration with analytics from the Adobe Online Marketing Suite, powered by Omniture. Publishers can use automatic content tagging to analyze how readers are interacting with editorial and advertising content, including time spent with specific interactive features (like video), navigation paths, and download information. The Professional Edition includes prebuilt analytics dashboards while the Enterprise Edition allows for analytics data to be delivered directly into SiteCatalyst for powerful, advanced reporting and analysis.\n
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Digital Publishing Solution for eBooks Digital Publishing Solution for eBooks Presentation Transcript

  • Digital Publication SolutionsBora ÜNAL Turgay BİRAND ! " # $ % & ( ) * + , !- # ! . /
  • Bora ÜNAL Adobe Certified Instructor Apple Certified Instructor
  • Atlantik www.abi.com.tr• 1998, Ankara• Adobe Silver Solution Partner• Adobe Authorized Training Center• Apple Authorized Training Center
  • Turgay BİRAND Adobe Certified Expert M.Sc. Information Sys.
  • Kodelite www.kodelite.com• 2008, Ankara• Adobe Bronze Solution Partner ! " # $ % & ( ) * + , !- # ! . /
  • Digital Publishing• Digital Publishing 101• Statistics• Timeline• File Formats• What is DRM?• How DRM works?• Is DRM a good solution?• Show me the money• Development Tools• Publishing Tools• Resources
  • Digital Publishing 101The process ofconversion of printedmaterials into digitaldocuments.
  • Statistics (USA)1.000.000. book/ year Market share of ebooks %5Amazon ebook sales number is higherthan printed ones. Amazon sells 143 ebook for 100 hardcover book130 million books downloaded fromiBooks in 1 year
  • Is it sustainable?1.000.000. ton/year - Book 30.000.000 tree/year (USA) - Book95.000.000 tree/year (USA) - Newspaper CO2 Emmission ratio 10%Average lifespan of a magazine page is 15 dayshttp://www.greenpressinitiative.org/about/bookSector.htm
  • Timeline 2003 2007 2010Sony Librie Amazon Kindle Apple iPad
  • File Formats28 file formats and counting EPUB MobiPocket Kindle PDF
  • EPUB• Free and open• Content reflow• DRM support (Depends on solution)• CSS support• Interaction and Video (Reader)
  • EPUB Components• OPS - Open Publication Structure• OPF - Open Packaging Format• OCF - Open Container Format (Zip)
  • EPUB Open Publication Structure• EPUB File Structure• Unicode
  • EPUB Open Packaging Format• Defines the relations of the files (XML)• metadata, manifest, spine and guide• ncx - Navigation Control for XML
  • EPUB Open Packaging Format
  • Future of EPUB• HTML 5• Animation• Video• GeoLocation• Javascript
  • EPUB ReaderAdobe Digital Editions PDF, ePub, XHTML, Flash Buy, Borrow books
  • DEMOEPUB File Structure
  • PDF• Open standart• Most widely used file exchange format
  • DRM
  • What is DRM?• Digital Rights Management• Let you open documents only in allowed devices• Strictly tied to one person• Different suppliers
  • How DRM works?• Client requests document• Payment processed• Document created• Publisher authorizes client computer to open the document
  • Is DRM a lovable solution?• From the client point of view• From the publisher point of view• Situation in Turkey
  • Peachpit• Long time user of a DRM solution• Decided to drop the support for DRM• No-DRM after decision• Visible and hidden watermark added• Increase in sales
  • Show me the money• Aim: • Lower prod. cost • Lower material costs • Lower piracy • Make clients happier
  • So what are the solutions?
  • Adobe InDesign
  • Adobe InDesign• Professional page layout tool• Easly export to multiple formats• EPUB delivery• Easiest way to create EPUB documents and comply with standarts
  • More Comprehensive Solutions
  • Adobe DigitalPublishing Suite
  • Change in Media DESIGN VIDEOINTERACTION More reliable and valuble for customers and readers
  • Digital Publishing Suite (DPS)A server and subscription based solution that publishers can create, sell and manage publications.
  • Digital Publishing Suite kullanan Yayıncılar WIRED, The New Yorker, Martha Stewart Living, iGIZMO, Credit Suisse, 10 new magazines are newly added to the DPS. 8 Magazine is published in Turkey Digital Publishing Gallery http://blogs.adobe.com/digitalpublishinggallery/ publications
  • Publishers using Digital Publishing Suite
  • Design Production Delivery Analysis  Merge, enhance  Manage  Watch Design most and add subscriptions analysis compelling intelligence and sale documents with Creative Suite
  • Innovative Experience – Wired/Conde NastIn Digital Publicationscontent is delivered inmore attractive ways. Digital sales reached 37% of printed sales.
  • Innovative Experience – Wired/Conde NastIn Digital Publicationscontent is delivered inmore attractive ways. Digital sales reached 37% of printed sales.
  • Innovative Experience – Wired/Conde NastIn Digital Publicationscontent is delivered inmore attractive ways. Digital sales reached 37% of printed sales.
  • Innovative Experience – Wired/Conde NastIn Digital Publicationscontent is delivered inmore attractive ways. Digital sales reached 37% of printed sales.
  • Innovative Experience – Wired/Conde NastIn Digital Publicationscontent is delivered inmore attractive ways. Digital sales reached 37% of printed sales.
  • Innovative Experience – Wired/Conde NastIn Digital Publicationscontent is delivered inmore attractive ways. Digital sales reached 37% of printed sales.
  • Effective Adds – Martha Stewart Living OmnicomDigital Magazine Advertisement  According to a research that Martha Stewart Living conducted with Nielsen brand awarness augmented 37%.  With interactive adds add revenue grew 70%
  • Powered by Adobe Online Marketing Suite (Omniture) Ready to go Powerfull Reportingstatistics tools Tools
  • How does it work?• Upload content directly from within InDesign CS5.5 to produce digital publications.• Drag and drop editorial and advertising content into the desired sequence. View .folio files by orientation or list view.• Preview publications and test interactivity on a device.
  • Distribution Service• Maintain content in a central repository ready for immediate delivery• Deliver your publications to Content Viewer on multiple devices, including iPad, tablets running Android 2.2 (Froyo) and 3.0 (Honeycomb), and BlackBerry PlayBook.
  • E-commerce Service• Monetize digital content by selling publications through leading mobile marketplaces or directly from a publishers website.
  • Analytics Service• Gain insight into how your readers and customers engage with editorial and advertising content through tight integration with Adobe Online Marketing Suite, powered by Omniture®.
  • E-PublishingAutomation Applications• Adobe Content Server• Adobe InDesign Server
  • Adobe Content Server• What is Content Server? • DRM Server • Web service integration oriented• Why do we use Content Server?• How does it work?
  • Adobe Content Server System Overview
  • Adobe Content Server Workflow
  • Adobe InDesign Server• What is InDesign Server? • “Headless” InDesign • Can do everything InDesign does • Can do even more• Why do we use it?• How does it work?
  • Adobe InDesign Server Usage Scenarios• Publishing Automation• Document Generation• Web-Print Applications
  • Adobe InDesign CS5 Server Web-Print Demo Technologies used; Adobe InDesign CS5 Server Adobe Flex 4.5 Adobe ExtendScript Apache Tomcat6
  • Adobe LiveCyle Rights Management Server
  • Adobe LiveCyle Rights Management• Proactively protect confidential data or other sensitive information from being leaked outside the organization.• Use the intuitive LiveCycle Launchpad ES2 interface to identify files for protection.
  • What is vook?A vook is a new innovation in readingthat blends a well-written book, high-quality video and the power of theInternet into a single, complete story.platforms.
  • Resources• http://www.guardian.co.uk/books/2010/jul/20/amazon-ebook-digital-sales-hardbacks-us• http://publishingperspectives.com/2010/05/e-book-sales-statistics-from-bisg-survey/• http://techcrunch.com/2011/06/07/wwdc-highlights/• http://www.greenpressinitiative.org/about/bookSector.htm• http://makezine.com/extras/50.html• http://ireaderreview.com/2010/03/17/pros-and-cons-of-kindle-supporting-epub/• http://en.wikipedia.org/wiki/Comparison_of_e-book_formats#Comparison_tables• http://www.thebookconsultant.com/LPMArticle.asp?ID=253• http://www.feedbooks.com/• http://infogridpacific.typepad.com/using_epub/2010/05/ebooks-and-spine-order.html• http://support.apple.com/kb/ht4168• http://www.slideshare.net/lizadaly/interactivity-in-epub• http://blog.threepress.org/2009/11/15/using-html5-video-in-epub/• http://www.peachpit.com/blogs/blog.aspx?uk=To-DRM-or-not-to-DRM-ebooks
  • Thank You