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Pinkstar group credentials 2013 ppt

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Pink star Ventures [P] Ltd. …

Pink star Ventures [P] Ltd.
We are boutique experts in the people logistics of creating meaningful brand experiences in the field of experiential marketing .
Invite us to participate in the planning, execution and marketing support for your next experiential and event marketing project.

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  • 1. Pink star Ventures [P] Ltd. We are boutique experts in the people logistics of creating meaningful brand experiences in the field of experiential marketing . Invite us to participate in the planning, execution and marketing support for your next experiential and event marketing project. In short, ROI/Insight defined brand experience for our clients… About Us www.pinkstargroup.com
  • 2. Assessing our client’s needs and then delivering beyond their expectations with Create exciting Business-to-Consumer and build valuable Business-to-Business relationships. Supporting our responsive, effective field executional capabilities, expertise and well on-time and on-budget approach Vision www.pinkstargroup.com
  • 3.  Event Management.  Sports Marketing.  Visual Merchandising.  Retail fixtures. www.pinkstargroup.com We are team of experts for:
  • 4.  Design/Execution.  Streamlined partnership.  Our Network.  Identifying & sourcing products and raw material.  Experienced, knowledgeable & committed team of professionals.  Understanding of our customers nuances. Core Strength www.pinkstargroup.com
  • 5. Design/ Creatives  Stage  Mall Marketing  Canters/Bus  Display  Exhibition Visual Merchandising Product Launch Brand Activation Our Services www.pinkstargroup.com  Dealer Meets  Sport Marketing  Press Launch  Consumer Promos  Mall Activity  School & College Promos  Road Shows  RWA Activity  Flash Mobs
  • 6. Permanent Spaces. Shop in Shop. Retails in shop Fixtures. Our Services Space Design Exhibition  Design  Fabrication  Execution www.pinkstargroup.com
  • 7. Major Industries we cater to www.pinkstargroup.com Consumer Durable IT/Telecom Automobiles Food and Beverages Hospitality and Tourism FMCG Sports/ Appreals Cement & Steel Real Estate
  • 8. Events & DesignsEvents & Designs www.pinkstargroup.com
  • 9. Ambuja launched its Grahlaxmi June 2013 dealer meet this event was held in Redission Blu Amritsar. The show content included Stage, Dance performance by Asma, Laser show, Dealer meet and Live performance by Bollywood singer Tarun Sagar . www.pinkstargroup.com Ambuja Cements Dealer Meet AMRITSAR June 2013
  • 10. Ambuja Cements Meet AMRITSAR June 2013
  • 11. Ambuja Cements Meet AMRITSAR June 2013
  • 12. LG launched its new 2013 Refrigerators range this event was held in Jalandhar . The show content included stage, Product display zone Laser show, Dealer meet and entertainment event. www.pinkstargroup.com LG Refrigerator Launch April 2013
  • 13. www.pinkstargroup.com LG Refrigerator Launch April 2013
  • 14. LG Refrigerator Launch April 2013 : Product Display zone
  • 15. HUDCO had organized annual day meet & award ceremony to facilitate and congratulate their loyal employees. The show content included a stage, Lunch, Live song performance by Singer Tarun Sagar, different Indian dance form performances, Skit show by NSD Team and award distribution by Mr. Lalit Maken Union minister of India. www.pinkstargroup.com HUDCO Annual meet @ IHC Delhi April -2013
  • 16. HUDCO Annual meet IHC Lodhi Road Delhi April -2013
  • 17. Videocon DDB Product Launch March’ 2013
  • 18. LG launched its new 2013 Refrigerator launch event was held in Gurgaon. The show content included stage, Product display zone Laser show, Dealer meet and entertainment event. www.pinkstargroup.com LG Refrigerator Launch April 2013
  • 19. www.pinkstargroup.com LG Refrigerator Launch April 2013
  • 20. LG Refrigerator Launch April 2013 Display Zone
  • 21. American Express launched its Platinum card & launch event was held in Gurgaon. The show content included a stage, Laser show and entertainment event. www.pinkstargroup.com American Express Card Launch- 2012
  • 22. American Express Launch
  • 23. LG – GSM Optimus Launch
  • 24. LG – Optimus Launch – Product display zone
  • 25. Ambuja Cements launched its Grahlaxmi may’2013 dealer meet this event was held in JayPee Hotels & Convention center AGRA. The show content included Stage, Dance performance by Asma, Laser show, Dealer meet and Live performance by Bollywood singer Tarun Sagar . www.pinkstargroup.com Ambuja Cements Dealer Meet AGRA May2013
  • 26. AMBUJA CEMENTs Meet May 2013
  • 27. AMBUJA CEMENTs Meet May 2013
  • 28. Mall ActivationMall Activation www.pinkstargroup.com
  • 29. Mall Marketing
  • 30. Mall Marketing - AUDI
  • 31. Mall Marketing – Volkswogen & Chevrolet :
  • 32. Mall Marketing
  • 33. Exhibition & Design We build stands in over 15 shows a year pan India
  • 34. Exhibitions Stall : Voltas CII- Chandigarh-2013
  • 35. Exhibitions & Design
  • 36. Designs
  • 37. Designs
  • 38. Mobile Van ActivationMobile Van Activation www.pinkstargroup.com
  • 39. Van Activity
  • 40. www.pinkstargroup.com SOMANY: Car branding
  • 41. Blackberry Q10 Knowledge bus
  • 42. Unique MarketingUnique Marketing www.pinkstargroup.com
  • 43. iWalker – The Walking Billboard Q: What is an iWalker? A: iWalker is a “Mobile Advertising” format which is effective for promotions of brands and Events when they are deployed in group at any location. Being an innovative marketing solution it helps in attracting and engaging target audiences. Technical Specification: - Best SMD illuminated, so does not cause climate heating. 5 hour battery backup- comes with charger and flash lights. Highly visible from distance. Best quality print used for “Clear Visibility”. - Quality tested product and ready to use Out of the box Promotions [VM] www.pinkstargroup.com
  • 44. Visual Merchandising : Cut outs / I Walker The Walking Billboard
  • 45. Visual Merchandising
  • 46. www.pinkstargroup.com Visual merchandising
  • 47. How does Magic mirror works? Usually magic mirror works as a Advertising board in which you may display any creative, and that glows all the times. But as soon as someone stands in front of this Display..it turns into a mirror.. and that’s MAGIC.. This has a excellent use in malls, showrooms and airports. Magic Mirror Promotion
  • 48. What is a Video Jacket (VJ) ? VJ is a unique Blend of Video + Audio Advertising. VJ is the first and only product that combines ATL & BTL together. Television commercial is considered to be the most effective form of advertisement carrying human emotions and adequate message. With VJ, TVC’s can be used in malls, markets & Airports, Brands can reach their customers outside their home and offices. It gives a combined effect of Audio + Video Advertising on the move. Video Jacket.. Walk with TVC :
  • 49. Objective Create Standardized Retail Fixtures that enable easy changeover for all Key Campaigns and enhance store visibility. www.pinkstargroup.com POP/ Retail Fixture
  • 50. Wall Unit - LED Clip On frame These Metal clamps can be opened easily by the merchandiser & replace/insert the messaging medium. www.pinkstargroup.com Ultra slim frame with backlit (LED) Glow box with Tube lights Non Lit Frame
  • 51. Retail Fixtures
  • 52. Retail Fixtures - AC
  • 53. Out of HomeOut of Home On Road & BeyondOn Road & Beyond www.pinkstargroup.com
  • 54.  Young hearted & curious unit exploring new possibilities.  Portfolio of leading Indian and Global brands.  Planning & Buying Media worth over Rs 200 million spanning over 50 markets.  Amongst the fastest growing OOH Media agency.  Exclusive Marketing Partners for McDonalds. About Pinkstar OOH www.pinkstargroup.com
  • 55. Services OOH Services www.pinkstargroup.com We are here
  • 56. OOH Solutions www.pinkstargroup.com
  • 57. We focus on understanding our TG’s behaviour, their lifestyle and touch points. Planning Process tools Integrated Media Planning.
  • 58. Our media buys deliver best ROI in the industry www.pinkstargroup.com
  • 59. Raw Data Competitive Report We have subscribed to competitive data from various agencies which is validated by our monitoring team and is then comprehended by our core planning team. Competitive Tracking www.pinkstargroup.com
  • 60. McDonalds: A Case Study Campaign Objective: Introduction of the new range of McSpicy Burgers in major cities of India. OOH Solution: High impact sites were used to target traffic in key arterial routes and a classy array of ambient media was used in high footfall areas like Metro Trains & Malls. Result: We were able to create a high impact in the major markets, the campaign got a great response in terms of awareness. It was highly appreciated by the client as well. www.pinkstargroup.com
  • 61. Campaign Objective: Launch the slim collection while bringing alive the proposition in content as well as format. OOH Solution: The campaign was rolled out at high streets and key congregation areas. The criteria for selecting sites was locations with high visibility areas with clear background. Cut Outs were used to highlight the slim look and to give a lively feel to the displays. Result: With this campaign, Blackberrys entered not only in metros but has made its presence loud and clear in tier II and tier III cities as well. Blackberrys: A Case Study www.pinkstargroup.com
  • 62. Our valued associations