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Pinkstar credentials 2013

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  • 1. About Us Pink star Ventures [P] Ltd. We are boutique experts in the people logistics of creating meaningful brand experiences in the field of experiential marketing . Invite us to participate in the planning, execution and marketing support for your next experiential and event marketing project. In short, ROI/Insight defined brand experience for our clients… www.pinkstargroup.com
  • 2. Vision Assessing our client’s needs and then delivering beyond their expectations with Create exciting Business-to-Consumer and build valuable Business-to-Business relationships. Supporting our responsive, effective field executional capabilities, expertise and well on-time and on-budget approach www.pinkstargroup.com
  • 3. We are team of experts for:  Event Management.  Sports Marketing.  OOH (Out of Home).  Retail fixtures. www.pinkstargroup.com
  • 4. Core Strength Design/Execution. Streamlined partnership. Our Network. Identifying & sourcing products and raw material. Experienced, knowledgeable & committed team of professionals. Understanding of our customers nuances. www.pinkstargroup.com
  • 5. Our Services Product Launch Design/ Creatives Brand Activation Dealer Meets  Stage  Consumer Promos Sport Marketing  Mall Marketing  Mall Activity Press Launch  Canters/Bus  School & College OOH  Display Promos  Exhibition  Road Shows  RWA Activity  Flash Mobs www.pinkstargroup.com
  • 6. Our Services Space Design Exhibition Permanent Spaces.  Design Retail Formats.  Fabrication Shop in Shop.  Execution Brand Shop. Retails in shop Fixtures. www.pinkstargroup.com
  • 7. Major Industries we cater to Consumer Durable FMCG IT/Telecom Printing and Graphic Sports/ Appreals Automobiles Cement & Steel Food and Beverages Banking Hospitality and Tourism Real Estate Cosmetics  Tyres www.pinkstargroup.com
  • 8. Events & Designs www.pinkstargroup.com
  • 9. American Express Launch American Express launched its Platinum card & launch event was held in Gurgoan. The show content included a stage, Laser show and entertainment event. www.pinkstargroup.com
  • 10. American Express Meet
  • 11. LG Indiatimes Summit LG in collaboration with Indiatimes launched its consumer durable products, The activity was a month long consumer promotion held in Various Delhi NCR malls. The show content included a stage, mall promotion and product displays. www.pinkstargroup.com
  • 12. LG Indiatimes Summit
  • 13. Videocon Product Launch :
  • 14. Aircel LaunchAircel launched its GSM Communication service for Himanchal &Jharkhand, This launch event was held in Shimla & Ranchi forHimanchal Pradesh & Jharkhand respectively.The show content included a stage and Performance by Ms. ShreyaGhosal. www.pinkstargroup.com
  • 15. Aircel Launch
  • 16. LG – Optimus Launch - 2012
  • 17. Power Finance Corporation of India – Foundation day Power finance corporation of India organized this event in Talkatora indoor stadium on the eve of PFC foundation day. The show content included a stage, award distribution and Performance by Mr. Shankar Mahadevan and Mr. Kapil Sharma. www.pinkstargroup.com
  • 18. Power Finance Corporation of India – Foundation day
  • 19. NTPC Award CeremonyNTPC had organized award ceremony to facilitate and congratulatetheir loyal employees for completing more than 5 years of services.The show content included a stage and award distribution. www.pinkstargroup.com
  • 20. NTPC Award ceremony
  • 21. LG Sahara Cultural ShowLG & Hero Honda in collaboration with Sahara India organized thiscultural evening at Sri fort auditorium on the eve of Sahara Indiafoundation day. The event was inaugurated by Chief guest Mr.Shatrughan sinha and Mr. Farook Abdullah also attended the programas Guest of Honor.The show content included a stage, and Performance by Mr. GhulamAli, Pankaj Udhas and Talat Aziz. www.pinkstargroup.com
  • 22. LG / Hero Honda - Sahara Cultural Show
  • 23. NHPC Foundation dayNHPC 34Th/ 37Th Foundation was organized in 2008 and 2011respectively at Sri fort auditorium. The event was inaugurated by CMDof NHPC.The show content included a stage, and Performance by Mr. UditNarayan, Aditya Narayan, Rex D’souza and shreya Ghosal. www.pinkstargroup.com
  • 24. NHPC Foundation day
  • 25. Indiamart
  • 26. Godrej Product Launch
  • 27. Pioneer Product Launch Pioneer Launched its Audio products in India in presence of their trade partners from across the country. This meet was held in Connaught place in Delhi. The show content included a stage, Dealer meet and product launch. www.pinkstargroup.com
  • 28. Pioneer – Product Launch
  • 29. Mall Activation www.pinkstargroup.com
  • 30. LG Optimus Mobile - Mall Marketing
  • 31. LG – Optimus Launch – Product Display
  • 32. Mall Marketing : LG
  • 33. Mall Marketing
  • 34. Mall Marketing - AUDI
  • 35. Mall Marketing -Volkswogen
  • 36. Mall Marketing
  • 37. MEK : Live cooking setup Final
  • 38. SETMAX – Gully Cricket Promo
  • 39. Exhibition & Design We build stands in over 15 shows a year pan India
  • 40. Exhibitions & Design
  • 41. Exhibitions & Design
  • 42. Exhibitions & Design
  • 43. Mobile Van Activation www.pinkstargroup.com
  • 44. Van Activity
  • 45. Van Activity
  • 46. Van Activity
  • 47. Unique Marketing www.pinkstargroup.com
  • 48. Out of the box PromotionsiWalker – The Walking BillboardQ: What is an iWalker? A: iWalker is a “Mobile Advertising” formatwhich is effective for promotions of brands and Events when they aredeployed in group at any location. Being an innovative marketingsolution it helps in attracting and engaging target audiences. TechnicalSpecification: - Best SMD illuminated, so does not cause climateheating.5 hour battery backup- comes with charger and flash lights.Highly visible from distance.Best quality print used for “Clear Visibility”. - Quality tested productand ready to use www.pinkstargroup.com
  • 49. I Walker – The Walking Billboard
  • 50. Magic Mirror PromotionHow does Magic mirror works? Usually magic mirror works as aAdvertising board in which you may display any creative, and thatglows all the times. But as soon as someone stands in front of thisDisplay..it turns into a mirror.. and that’s MAGIC.. This has a excellentuse in malls, showrooms and airports.
  • 51. Video Jacket.. Walk with TVC :What is a Video Jacket (VJ) ? VJ is a unique Blend of Video + AudioAdvertising. VJ is the first and only product that combines ATL & BTL together.Television commercial is considered to be the most effective form ofadvertisement carrying human emotions and adequate message. With VJ, TVC’scan be used in malls, markets & Airports, Brands can reach their customersoutside their home and offices. It gives a combined effect of Audio + VideoAdvertising on the move.
  • 52. Product Inflatables
  • 53. POP/ Retail Fixture ObjectiveCreate Standardized Retail Fixtures that enable easy changeover for all Key Campaigns and enhance store visibility. www.pinkstargroup.com
  • 54. Wall Unit - LED Clip On frame Ultra slim frame with backlit (LED) Glow box with Tube lights Non Lit Frame These Metal clamps can be opened easily by the merchandiser & replace/insert the messaging medium. www.pinkstargroup.com
  • 55. Retail Fixtures – Display Units
  • 56. Retail Fixtures
  • 57. Retail Fixtures
  • 58. Out of HomeOn Road & Beyond www.pinkstargroup.com
  • 59. About Pinkstar OOH Young hearted & curious unit exploring new possibilities. Portfolio of leading Indian and Global brands. Planning & Buying Media worth over Rs 200 million spanning over 50 markets. Amongst the fastest growing OOH Media agency. Exclusive Marketing Partners for McDonalds. www.pinkstargroup.com
  • 60. OOH Services Services www.pinkstargroup.com
  • 61. OOH Solutions www.pinkstargroup.com
  • 62. Integrated Media Planning.We focus on understanding our TG’sbehaviour, their lifestyle and touch points. Planning Process tools
  • 63. Our media buys deliver best ROI in the industry www.pinkstargroup.com
  • 64. Competitive TrackingWe have subscribed to competitive data from variousagencies which is validated by our monitoring team andis then comprehended by our core planning team. Raw Data Competitive Report www.pinkstargroup.com
  • 65. Our OOH Network www.pinkstargroup.com
  • 66. Our Consistent OOH Growth 2008 – 2012 www.pinkstargroup.com
  • 67. McDonalds: A Case Study Campaign Objective: Introduction of the new range of McSpicy Burgers in major cities of India. OOH Solution: High impact sites were used to target traffic in key arterial routes and a classy array of ambient media was used in high footfall areas like Metro Trains & Malls. Result: We were able to create a high impact in the major markets, the campaign got a great response in terms of awareness. It was highly appreciated by the client as well. www.pinkstargroup.com
  • 68. Blackberrys: A Case Study Campaign Objective: Launch the slim collection while bringing alive the proposition in content as well as format. OOH Solution: The campaign was rolled out at high streets and key congregation areas. The criteria for selecting sites was locations with high visibility areas with clear background. Cut Outs were used to highlight the slim look and to give a lively feel to the displays. Result: With this campaign, Blackberrys entered not only in metros but has made its presence loud and clear in tier II and tier III cities as well. www.pinkstargroup.com
  • 69. Campaigns Executed www.pinkstargroup.com
  • 70. OOH - Our valued associations www.pinkstargroup.com
  • 71. Our valued associations www.pinkstargroup.com