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    Solve presentation Solve presentation Presentation Transcript

    • What is Marketing?
      The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
    • What is your business?
      There is only one valid definition of business purpose: to create a customer.
    • Define Your Target
      Product— Price — Place — Promotion = Target Market
    • Your Promotion Mix
      Advertising – Publicity – Personal Selling – Sales Promotion
    • The Marketing Lifecycle
      Introduction --> Growth --> Maturity --> Decline
    • What Technology is available for Marketing?
    • Demographic
      Geographic
    • Why Social Media?
      Real Time Information
      Distributed Content
      No More Resistance
      Better Measurement & Analytics
    • Social Media Goals
      Understand — Participate — Lead
    • Visit Facebook.com/pages
      Create A Page
      Add your company logo (profile real estate 180x540)
      Add your company information
      Add photos/videos
      Invite your friends to “Like” Your Page
    • Best practice — Facebook Business Pages
      Red Bull
      Toy Story 3
      Coca-Cola
      Victoria Secret
    • Red Bull | 17,132,799 People Like This
    • Toy Story| 18,016,950 People Like This
    • Coca Cola| 24,884,193 People Like This
    • Victoria Secret | 12,330,570 People Like This
    • Twitter.com
      “Signup” Button
      Who to follow? Who will follow you?
      Understanding RT - @ - # - Tiny URLs
      140 characters
    • 140 Characters
    • Most Followers – Top 10
    • Sign Up for an account (Google Account)
      Upload a video
      Embed / Share your videos
      Share other informative videos
      Is generally NOT effective in direct response
      Lead with professional video
    • Best Practices
      Blendtec– Will It Blend? 11,000,000+ views
    • Best Practices
      Old Spice Guy 31,000,000+ views
    • Best Practices
      Evian Babies 38,000,000+ views
    • Best Practices
      Dramatic Look (Crazy Squirrel) 30,000,000+ views
      Video = 6 seconds = collective time invested: 5.7 Years
    • Blogging
      Have something to say? Say more.
      Search Engine Optimization
      Link to articles from other social media outlets
      Display articles on your website to drive traffic
    • Blogging – Best Practices
      Huffington Post
      Mashable
      TMZ
      PerezHilton
    • Why care about ANY of this?
      The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.
    • The best advertising is news.
      Share. Share. Share.
    • What’s next? What’s more?
      Texting
      Mobile Devices/Mobile Application Development
      QR Codes
    • Q + A