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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
What is Marketing? The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What is your business? There is only one valid definition of business purpose: to create a customer.
Define Your Target Product— Price — Place — Promotion = Target Market
Your Promotion Mix Advertising – Publicity – Personal Selling – Sales Promotion