What is Marketing? The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What is your business? There is only one valid definition of business purpose: to create a customer.
Define Your Target Product— Price — Place — Promotion = Target Market
Your Promotion Mix Advertising – Publicity – Personal Selling – Sales Promotion
The Marketing Lifecycle Introduction --> Growth --> Maturity --> Decline
What Technology is available for Marketing?
Why Social Media? Real Time Information Distributed Content No More Resistance Better Measurement & Analytics
Social Media Goals Understand — Participate — Lead
Visit Facebook.com/pages Create A Page Add your company logo (profile real estate 180x540) Add your company information Add photos/videos Invite your friends to “Like” Your Page
Best practice — Facebook Business Pages Red Bull Toy Story 3 Coca-Cola Victoria Secret
Red Bull | 17,132,799 People Like This
Toy Story| 18,016,950 People Like This
Coca Cola| 24,884,193 People Like This
Victoria Secret | 12,330,570 People Like This
Twitter.com “Signup” Button Who to follow? Who will follow you? Understanding RT - @ - # - Tiny URLs 140 characters
Most Followers – Top 10
Sign Up for an account (Google Account) Upload a video Embed / Share your videos Share other informative videos Is generally NOT effective in direct response Lead with professional video
Best Practices Blendtec– Will It Blend? 11,000,000+ views
Best Practices Old Spice Guy 31,000,000+ views
Best Practices Evian Babies 38,000,000+ views
Best Practices Dramatic Look (Crazy Squirrel) 30,000,000+ views Video = 6 seconds = collective time invested: 5.7 Years
Blogging Have something to say? Say more. Search Engine Optimization Link to articles from other social media outlets Display articles on your website to drive traffic
Blogging – Best Practices Huffington Post Mashable TMZ PerezHilton
Why care about ANY of this? The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.
The best advertising is news. Share. Share. Share.
What’s next? What’s more? Texting Mobile Devices/Mobile Application Development QR Codes