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  • What is Marketing?
    The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  • What is your business?
    There is only one valid definition of business purpose: to create a customer.
  • Define Your Target
    Product— Price — Place — Promotion = Target Market
  • Your Promotion Mix
    Advertising – Publicity – Personal Selling – Sales Promotion
  • The Marketing Lifecycle
    Introduction --> Growth --> Maturity --> Decline
  • What Technology is available for Marketing?
  • Demographic
    Geographic
  • Why Social Media?
    Real Time Information
    Distributed Content
    No More Resistance
    Better Measurement & Analytics
  • Social Media Goals
    Understand — Participate — Lead
  • Visit Facebook.com/pages
    Create A Page
    Add your company logo (profile real estate 180x540)
    Add your company information
    Add photos/videos
    Invite your friends to “Like” Your Page
  • Best practice — Facebook Business Pages
    Red Bull
    Toy Story 3
    Coca-Cola
    Victoria Secret
  • Red Bull | 17,132,799 People Like This
  • Toy Story| 18,016,950 People Like This
  • Coca Cola| 24,884,193 People Like This
  • Victoria Secret | 12,330,570 People Like This
  • Twitter.com
    “Signup” Button
    Who to follow? Who will follow you?
    Understanding RT - @ - # - Tiny URLs
    140 characters
  • 140 Characters
  • Most Followers – Top 10
  • Sign Up for an account (Google Account)
    Upload a video
    Embed / Share your videos
    Share other informative videos
    Is generally NOT effective in direct response
    Lead with professional video
  • Best Practices
    Blendtec– Will It Blend? 11,000,000+ views
  • Best Practices
    Old Spice Guy 31,000,000+ views
  • Best Practices
    Evian Babies 38,000,000+ views
  • Best Practices
    Dramatic Look (Crazy Squirrel) 30,000,000+ views
    Video = 6 seconds = collective time invested: 5.7 Years
  • Blogging
    Have something to say? Say more.
    Search Engine Optimization
    Link to articles from other social media outlets
    Display articles on your website to drive traffic
  • Blogging – Best Practices
    Huffington Post
    Mashable
    TMZ
    PerezHilton
  • Why care about ANY of this?
    The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.
  • The best advertising is news.
    Share. Share. Share.
  • What’s next? What’s more?
    Texting
    Mobile Devices/Mobile Application Development
    QR Codes
  • Q + A