What is Marketing?<br />The activity, set of institutions, and processes for creating, communicating, delivering, and exch...
What is your business?<br />There is only one valid definition of business purpose: to create a customer.<br />
Define Your Target<br />Product— Price — Place — Promotion = Target Market<br />
Your Promotion Mix<br />Advertising – Publicity – Personal Selling – Sales Promotion <br />
The Marketing Lifecycle<br />Introduction --> Growth --> Maturity --> Decline <br />
What Technology is available for Marketing?<br />
Demographic<br />Geographic<br />
Why Social Media?<br />Real Time Information<br />Distributed Content<br />No More Resistance<br />Better Measurement & An...
Social Media Goals<br />Understand — Participate — Lead<br />
Visit Facebook.com/pages<br />Create A Page<br />Add your company logo (profile real estate 180x540)<br />Add your company...
Best practice — Facebook Business Pages<br />Red Bull<br />Toy Story 3<br />Coca-Cola<br />Victoria Secret		<br />
Red Bull | 17,132,799 People Like This<br />
Toy Story| 18,016,950 People Like This<br />
Coca Cola| 24,884,193 People Like This<br />
Victoria Secret | 12,330,570 People Like This<br />
Twitter.com<br />“Signup” Button<br />Who to follow? Who will follow you?<br />Understanding RT - @ - # - Tiny URLs<br />1...
140 Characters<br />
Most Followers – Top 10<br />
Sign Up for an account (Google Account)<br />Upload a video<br />Embed / Share your videos<br />Share other informative vi...
Best Practices<br />Blendtec– Will It Blend? 		11,000,000+ views<br />
Best Practices<br />Old Spice Guy				31,000,000+ views<br />
Best Practices<br />Evian Babies				38,000,000+ views<br />
Best Practices<br />Dramatic Look (Crazy Squirrel)			30,000,000+ views<br />Video = 6 seconds = collective time invested: ...
Blogging<br />Have something to say? Say more.<br />Search Engine Optimization<br />Link to articles from other social med...
Blogging – Best Practices<br />Huffington Post<br />Mashable<br />TMZ<br />PerezHilton<br />
Why care about ANY of this?<br />The more prospects you talk to, the more sales you expose yourself to, the more orders yo...
The best advertising is news.<br />Share. Share. Share.<br />
What’s next? What’s more?<br />Texting<br />Mobile Devices/Mobile Application Development<br />QR Codes<br />
Q + A<br />
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  1. 1.
  2. 2. What is Marketing?<br />The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.<br />
  3. 3. What is your business?<br />There is only one valid definition of business purpose: to create a customer.<br />
  4. 4. Define Your Target<br />Product— Price — Place — Promotion = Target Market<br />
  5. 5. Your Promotion Mix<br />Advertising – Publicity – Personal Selling – Sales Promotion <br />
  6. 6. The Marketing Lifecycle<br />Introduction --> Growth --> Maturity --> Decline <br />
  7. 7. What Technology is available for Marketing?<br />
  8. 8. Demographic<br />Geographic<br />
  9. 9.
  10. 10.
  11. 11. Why Social Media?<br />Real Time Information<br />Distributed Content<br />No More Resistance<br />Better Measurement & Analytics<br />
  12. 12.
  13. 13. Social Media Goals<br />Understand — Participate — Lead<br />
  14. 14.
  15. 15. Visit Facebook.com/pages<br />Create A Page<br />Add your company logo (profile real estate 180x540)<br />Add your company information<br />Add photos/videos<br />Invite your friends to “Like” Your Page<br />
  16. 16. Best practice — Facebook Business Pages<br />Red Bull<br />Toy Story 3<br />Coca-Cola<br />Victoria Secret <br />
  17. 17. Red Bull | 17,132,799 People Like This<br />
  18. 18. Toy Story| 18,016,950 People Like This<br />
  19. 19. Coca Cola| 24,884,193 People Like This<br />
  20. 20. Victoria Secret | 12,330,570 People Like This<br />
  21. 21.
  22. 22. Twitter.com<br />“Signup” Button<br />Who to follow? Who will follow you?<br />Understanding RT - @ - # - Tiny URLs<br />140 characters<br />
  23. 23. 140 Characters<br />
  24. 24. Most Followers – Top 10<br />
  25. 25.
  26. 26. Sign Up for an account (Google Account)<br />Upload a video<br />Embed / Share your videos<br />Share other informative videos<br />Is generally NOT effective in direct response<br />Lead with professional video<br />
  27. 27. Best Practices<br />Blendtec– Will It Blend? 11,000,000+ views<br />
  28. 28. Best Practices<br />Old Spice Guy 31,000,000+ views<br />
  29. 29. Best Practices<br />Evian Babies 38,000,000+ views<br />
  30. 30. Best Practices<br />Dramatic Look (Crazy Squirrel) 30,000,000+ views<br />Video = 6 seconds = collective time invested: 5.7 Years<br />
  31. 31. Blogging<br />Have something to say? Say more.<br />Search Engine Optimization<br />Link to articles from other social media outlets<br />Display articles on your website to drive traffic<br />
  32. 32. Blogging – Best Practices<br />Huffington Post<br />Mashable<br />TMZ<br />PerezHilton<br />
  33. 33. Why care about ANY of this?<br />The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.<br />
  34. 34. The best advertising is news.<br />Share. Share. Share.<br />
  35. 35. What’s next? What’s more?<br />Texting<br />Mobile Devices/Mobile Application Development<br />QR Codes<br />
  36. 36. Q + A<br />

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