Content Optimization for SEO


Published on

Conceptual overview of how to research and map keywords to website pages across a website.

Once keyword targets are identified, we explain how to think about optimization for search rankings according to today's ranking factors.

Published in: Business, Technology, Design
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Content Optimization for SEO

  1. 1. Creating Perfect Web Content A Conceptual Introduction
  2. 2. how does one create the perfectly optimized page?
  3. 3. <ul><li>Keyword Research </li></ul><ul><li>Keyword Clusters </li></ul><ul><li>Keyword Mapping </li></ul><ul><li>Keyword Supportive Content </li></ul>
  4. 4. Keyword Research
  5. 5. Keyword Clusters
  6. 6. Keyword Mapping <ul><li>Up to 3 Keywords Per Page </li></ul><ul><li>Keyword Clusters Are Allowed For Stronger Pages </li></ul><ul><li>Only Directly Supported Keywords Are Mapped </li></ul>
  7. 8. Critical Content Strategies & Concepts <ul><li>Page Titles </li></ul><ul><li>Body Copy </li></ul><ul><li>Link Anchor Text </li></ul><ul><li>Image Tagging </li></ul><ul><li>Meta Descriptions </li></ul><ul><li>User Feedback Management </li></ul>
  8. 9. Page Titles <ul><li>#1 SEO Ranking Factor </li></ul><ul><li>Keyword Placement & Order Matter </li></ul><ul><li>65 Characters Of Display Length </li></ul><ul><li>Branding Techniques & Strategies </li></ul>
  9. 10. Body Copy <ul><li>Topical Relevance Is Crucial </li></ul><ul><li>Keyword Count & Density </li></ul><ul><li>H1, H2, Bold & Other Tagging </li></ul><ul><li>1 st 100 Words Are More Valuable For SEO Support </li></ul><ul><li>Word Count Should Be 250 – 1,000 Words </li></ul>
  10. 11. Link Anchor Text <ul><li>Link Anchor Text Connects Pages Of The Website </li></ul><ul><li>Keywords Must Be Used In Link Anchor Text </li></ul><ul><li>Navigational Links Are Different Than Text Links </li></ul><ul><li>Links Pass Page Rank Value </li></ul><ul><li>Content Silos Should Link Up & Down </li></ul>
  11. 12. Image Tagging <ul><li>Alt-Image Tags Help Google “Read” Pictures </li></ul><ul><li>Image File Names Are Often The Default Setting </li></ul><ul><li>All Static Images Should Have Alt-Image Tags That Use Keywords </li></ul><ul><li>Images That Link Pages Should Target Keywords On The Destination Page </li></ul>
  12. 13. Meta Descriptions <ul><li>This Is Your Marketing Message To New Visitors </li></ul><ul><li>155 Display Characters Total </li></ul><ul><li>They Are Unique To Every Page </li></ul><ul><li>Click Through Rate Is A Keyword Ranking Factor </li></ul><ul><li>Your Meta Description Should: </li></ul><ul><ul><li>Tell Them What The Page Is About </li></ul></ul><ul><ul><li>Give Them A Reason To Click </li></ul></ul><ul><li>Brand Messaging May Be Appropriate </li></ul>
  13. 14. User Comments & Feedback <ul><li>Great Vehicle For Unique Content Generation </li></ul><ul><li>Encourage Participation Through Twitter & Facebook </li></ul><ul><li>Utilize Newsletters To Help Generate Feedback </li></ul><ul><li>Participate In The Conversation Where Appropriate </li></ul><ul><li>Encourage Useful Feedback And Ask For More </li></ul>
  14. 15. Content Strategies & Concepts We Don’t Do <ul><li>Black Hat SEO </li></ul><ul><li>Keyword Stuffing </li></ul><ul><li>Auto Generated Content </li></ul><ul><li>Cloaking </li></ul><ul><li>Duplicate Content </li></ul><ul><li>URL Revisions </li></ul><ul><li>Meta Keywords </li></ul>
  15. 16. If We Do This On Every Website Page I’ll Be #1 For All My Keywords?
  16. 17. How Well Are We Doing? <ul><li>Our Grading System is a Green – Yellow – Red Light System </li></ul><ul><li>Green content is scored 70 or better </li></ul><ul><li>Red Content Is Scored 50 or worse </li></ul><ul><li>We Spider The Page Like A Search Engine & Assign A Grade </li></ul><ul><li>Keyword Targeting Helps Determine Grading </li></ul><ul><li>Page Discovery Process </li></ul><ul><li>Keyword Discovery </li></ul><ul><li>Content Alerts </li></ul>
  17. 18. Questions?