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Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
Content Optimization for SEO
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Content Optimization for SEO

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Conceptual overview of how to research and map keywords to website pages across a website. …

Conceptual overview of how to research and map keywords to website pages across a website.

Once keyword targets are identified, we explain how to think about optimization for search rankings according to today's ranking factors.

Published in: Business, Technology, Design
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  • 1. Creating Perfect Web Content A Conceptual Introduction
  • 2. how does one create the perfectly optimized page?
  • 3. <ul><li>Keyword Research </li></ul><ul><li>Keyword Clusters </li></ul><ul><li>Keyword Mapping </li></ul><ul><li>Keyword Supportive Content </li></ul>
  • 4. Keyword Research
  • 5. Keyword Clusters
  • 6. Keyword Mapping <ul><li>Up to 3 Keywords Per Page </li></ul><ul><li>Keyword Clusters Are Allowed For Stronger Pages </li></ul><ul><li>Only Directly Supported Keywords Are Mapped </li></ul>
  • 7. &nbsp;
  • 8. Critical Content Strategies &amp; Concepts <ul><li>Page Titles </li></ul><ul><li>Body Copy </li></ul><ul><li>Link Anchor Text </li></ul><ul><li>Image Tagging </li></ul><ul><li>Meta Descriptions </li></ul><ul><li>User Feedback Management </li></ul>
  • 9. Page Titles <ul><li>#1 SEO Ranking Factor </li></ul><ul><li>Keyword Placement &amp; Order Matter </li></ul><ul><li>65 Characters Of Display Length </li></ul><ul><li>Branding Techniques &amp; Strategies </li></ul>
  • 10. Body Copy <ul><li>Topical Relevance Is Crucial </li></ul><ul><li>Keyword Count &amp; Density </li></ul><ul><li>H1, H2, Bold &amp; Other Tagging </li></ul><ul><li>1 st 100 Words Are More Valuable For SEO Support </li></ul><ul><li>Word Count Should Be 250 – 1,000 Words </li></ul>
  • 11. Link Anchor Text <ul><li>Link Anchor Text Connects Pages Of The Website </li></ul><ul><li>Keywords Must Be Used In Link Anchor Text </li></ul><ul><li>Navigational Links Are Different Than Text Links </li></ul><ul><li>Links Pass Page Rank Value </li></ul><ul><li>Content Silos Should Link Up &amp; Down </li></ul>
  • 12. Image Tagging <ul><li>Alt-Image Tags Help Google “Read” Pictures </li></ul><ul><li>Image File Names Are Often The Default Setting </li></ul><ul><li>All Static Images Should Have Alt-Image Tags That Use Keywords </li></ul><ul><li>Images That Link Pages Should Target Keywords On The Destination Page </li></ul>
  • 13. Meta Descriptions <ul><li>This Is Your Marketing Message To New Visitors </li></ul><ul><li>155 Display Characters Total </li></ul><ul><li>They Are Unique To Every Page </li></ul><ul><li>Click Through Rate Is A Keyword Ranking Factor </li></ul><ul><li>Your Meta Description Should: </li></ul><ul><ul><li>Tell Them What The Page Is About </li></ul></ul><ul><ul><li>Give Them A Reason To Click </li></ul></ul><ul><li>Brand Messaging May Be Appropriate </li></ul>
  • 14. User Comments &amp; Feedback <ul><li>Great Vehicle For Unique Content Generation </li></ul><ul><li>Encourage Participation Through Twitter &amp; Facebook </li></ul><ul><li>Utilize Newsletters To Help Generate Feedback </li></ul><ul><li>Participate In The Conversation Where Appropriate </li></ul><ul><li>Encourage Useful Feedback And Ask For More </li></ul>
  • 15. Content Strategies &amp; Concepts We Don’t Do <ul><li>Black Hat SEO </li></ul><ul><li>Keyword Stuffing </li></ul><ul><li>Auto Generated Content </li></ul><ul><li>Cloaking </li></ul><ul><li>Duplicate Content </li></ul><ul><li>URL Revisions </li></ul><ul><li>Meta Keywords </li></ul>
  • 16. If We Do This On Every Website Page I’ll Be #1 For All My Keywords?
  • 17. How Well Are We Doing? <ul><li>Our Grading System is a Green – Yellow – Red Light System </li></ul><ul><li>Green content is scored 70 or better </li></ul><ul><li>Red Content Is Scored 50 or worse </li></ul><ul><li>We Spider The Page Like A Search Engine &amp; Assign A Grade </li></ul><ul><li>Keyword Targeting Helps Determine Grading </li></ul><ul><li>Page Discovery Process </li></ul><ul><li>Keyword Discovery </li></ul><ul><li>Content Alerts </li></ul>
  • 18. Questions?

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