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Best-Of Twitter - Usages for Corporations

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The best web articles that we compile for your efficient reading. For more info about Best Of service, visit www.boostzone.fr

The best web articles that we compile for your efficient reading. For more info about Best Of service, visit www.boostzone.fr

Published in: Business, Technology

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  • 1. BestOfTWITTER USAGES FOR CORPORATIONS SUMMARY 4 1. My first steps with Twitter: understand and begin ................................................................................... 2 2. Twitter Search In Plain English ............................................................................................................ 2 3. Best practices for corporate twittering ................................................................................................... 2 4. Ten basic rules of Twitter .................................................................................................................... 2 5. Twitter & education ............................................................................................................................. 2 6. Twitter for recruiters: How to, help and hype ......................................................................................... 3 7. Twitter bible: everything you need to know about twitter ......................................................................... 3 8. Twitter a new channel of users’ relationship .......................................................................................... 3 9. HOW TO: Gain Twitter Influence .......................................................................................................... 3 10. Ebook : tirer le meilleur parti de Twitter ............................................................................................. 4Fenixs Boostzone SARL - 24/28 rue de la Pépinière 75008 Paris - Tél. +33 (0)6 77 11 34 48 - www.boostzone.fr
  • 2. BestOfTWITTER USAGES FOR CORPORATIONS 1. My first steps with Twitter: understand and begin Voici une courte vidéo de 2009 de Fadhila Brahimi, CEO de FB-associés, décrivant la plateforme de microblogging, aussi utile pour un usage personnel que pour une vocation plus tournée vers le marketing ou branding.  http://www.emilieogez.com/web-20/microblogging-web-20/mes-epremiers-pas-avec-twitter- comprendre-et-debuter/ 2. Twitter Search In Plain English This video, realized by Commoncraft in June 2009, uses a metaphor of “Twitterville” to illustrate the opportunities to use the Twitter Search feature to find people and information, read news and discover emerging information. It teaches how Twitter Search: helps businesses listen to customer feedback, creates a real-time news source, makes trending topics visible and connects related information with hashtags.  http://www.commoncraft.com/twitter-search 3. Best practices for corporate twittering Many companies want to start using Twitter to promote their brand and business, but don’t really know where to start. As most companies are starting to realize, Twitter is a great way to start a dialogue with customers and prospects. Here is a post of "socialmediatoday" (August 2009) giving a short list of best practices for corporate Twittering. Most small-to-medium businesses should be able to achieve results with a couple of hours of effort per week.  http://socialmediatoday.com/SMC/119962 4. Ten basic rules of Twitter One of the funniest things about Twitter is how it has spawned a language unto itself for those who use it. So to help you avoid being a "twidiot" or a "twanker", a post from the "socialmediatoday" thinker’s web of August 20009 gives rules that seem to have become generally accepted for how to get set up, brand yourself or your organization and converse on Twitter.  http://www.socialmediatoday.com/SMC/116567 5. Twitter & education This video of October 2009 shows a conference in Los Angeles about Twitter and Education. With professionals from the educational system such as a high school principal or teachers, it focuses on how Twitter could be used in an education aim by connecting parents and educators.  http://www.vimeo.com/7475583 © Boostzone Institute 2011 2
  • 3. BestOfTWITTER USAGES FOR CORPORATIONS 6. Twitter for recruiters: How to, help and hype Twitter may be the only tech business that gets more buzz than Google. However, Twitter is not as ubiquitous as you would have believe. The microblogging platform has the potential to be a beneficial tool for recruiters with the inclination and the patience to master it. It has three main benefits: it’s a recruiting tool, a branding tool and an industry barometer. To remove some of the mystery surrounding Twitter, this paper from Bullhorn (2009) tries to show recruiters how to get started with it and use it effectively in your work.  http://www.bullhorn.com//community/researchreports.php 7. Twitter bible: everything you need to know about twitter Here is an article from "CIO Insider" of May 2009 by journalist CG Lynch who tracks how technologies developed in the consumer space and on the Web become palatable for business use. Here are some hints on how to get started, practice good etiquette, network and job hunt, search smart and stay organized with the social networking service.  http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter 8. Twitter a new channel of users’ relationship With Twitter, internet becomes “hyper local” and relocates the trade by linking users sharing a signle public service or attending the same events. It contributes to the democratization of social networks, modifying the reports of each other, modes of information diffusion, communication and influence. This study by Useo shows the use of Twitter by cities, with two main areas: services and animation.  http://www.useo.fr/twitter-un-nouveau-canal-de-communication-usager.html 9. HOW TO: Gain Twitter Influence Twitter has progressively shown to be a key factor in spreading the word of a company or business and it is sometimes hard to drive traffic to someone’s twitter account. This article from Mashable (November 2010) gives several keys to twitter success, according to Both Kawasaki, co-founder of media aggregation site Alltop, and Scoble, a blogger found of world-changing technologies.  http://mashable.com/2010/11/02/how-to-gain-twitter-influence/ © Boostzone Institute 2011 3
  • 4. BestOfTWITTER USAGES FOR CORPORATIONS 10. Ebook : tirer le meilleur parti de Twitter Présenter Twitter n’est pas une chose facile. Tout le monde en parle, parfois sans en cerner les tenants et aboutissants. Vue comme une application de messagerie instantané ou un simple réseau social, l’internaute basique peine parfois à comprendre l’intérêt et le fonctionnement de ce service. Ces slideshows présentent le projet initié par Flavien Chantrel et Benjamin Romei en cinq chapitres : le grand public, les entreprises, les journalistes, blogeurs, et des interviews sur les usages du réseau social.  http://www.slideshare.net/captainjob/ebook-tirer-le-meilleur-parti-de-twitter-deuxime-dition © Boostzone Institute 2011 4

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