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Top content marketing trends of 2014

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While content continues to be the king, what marketers need to focus on are the newer things and social media platforms.

While content continues to be the king, what marketers need to focus on are the newer things and social media platforms.

Published in: Marketing, Business, Technology

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  • 1. TOP CONTENT MARKETING TRENDS 2014 All that you need to know about content marketing this year, in a nutshell.
  • 2. Originality Sells In 2014:  73% of B2B digital marketers plan on producing & creating more original content  Simplicity of the content will matter even more  Storytelling will become a prerequisite  The marketers will have to tell a story as simply and engagingly as possible  58% plan on funneling more of their budget into content marketing Lesson to learn: Content is king and it should be original.
  • 3. Change in the Content Capacity Sales Companies want to generate more content Cos. Want to generate larger amt. of content Cos. Will generate same amt. of content Less content Unsure
  • 4. Businesses will give more importance to content   For best results, you should consider hiring a content marketing manager When you have clearly defined his role, you spend less effort in customer acquisition and receive more ROIs Lesson to Learn Creating engaging content is not a child’s play and should be in the right hands.
  • 5. Content goes Mobile   Businesses that use mobile content marketing will lead the way. Mobile web adoption will overlap all other channels, including your typical desktop computing. Lesson to Learn Stay mobile – all the time, every time.
  • 6. New Social Media Avenues      87% of social media platforms that don’t include blogging will lead the way this year 73% increase in the use of social media 51% increase in the use of infographics Visual content will prove to be more impactful in 2014 – think more videos & images. Already there has been a rise in the use of the three networks in the bar graph on 60% 50% 40% 30% 20% 10% 0%
  • 7. Location-based Content Marketing    Businesses which have a brick-and-mortar establishment will get better ROIs with location-based content marketing. Your target audiences will be provided with relevant content based on their location, thanks to GPS-enabled devices. Businesses can expect more returns on their marketing investments due to an influx of customer traffic online.
  • 8. Keep up with the new trends in content marketing Did you know: - Each month, 329 million people read blogs? - 27, 000, 000 pieces of content are shared each day? - 9 in 10 organizations market their content to get better ROIs?
  • 9. Give your brand a voice and let your content do the talking. THANK YOU!

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