All that you need to know about content
marketing this year, in a nutshell.
73% of B2B digital marketers plan on producing &
creating more original content
Simplicity of the content will matter even more
Storytelling will become a prerequisite
The marketers will have to tell a story as simply and
engagingly as possible
58% plan on funneling more of their budget into content
Lesson to learn:
Content is king and it should be original.
Change in the Content Capacity
Companies want to
generate more content
Cos. Want to generate
larger amt. of content
Cos. Will generate
same amt. of content
Businesses will give more
importance to content
For best results, you should consider hiring a
content marketing manager
When you have clearly defined his role, you
spend less effort in customer acquisition and
receive more ROIs
Lesson to Learn
Creating engaging content is not a child’s play
and should be in the right hands.
Content goes Mobile
Businesses that use mobile content marketing
will lead the way.
Mobile web adoption will overlap all other
channels, including your typical desktop
Lesson to Learn
Stay mobile – all the time, every time.
New Social Media Avenues
87% of social media platforms
that don’t include blogging will
lead the way this year
73% increase in the use of
51% increase in the use of
Visual content will prove to be
more impactful in 2014 – think
more videos & images.
Already there has been a rise
in the use of the three
networks in the bar graph on
Businesses which have a brick-and-mortar
establishment will get better ROIs with
location-based content marketing.
Your target audiences will be provided with
relevant content based on their
location, thanks to GPS-enabled devices.
Businesses can expect more returns on their
marketing investments due to an influx of
customer traffic online.
Keep up with the new trends in content
Did you know:
- Each month, 329 million people read blogs?
- 27, 000, 000 pieces of content are shared
- 9 in 10 organizations market their content to
get better ROIs?
Give your brand a voice and let your content do
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