Front Burner Brands
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Front Burner Brands

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Front Burner Brands Front Burner Brands Presentation Transcript

  • Organizational Audit
    Public Relations Issues, Practices, Problems
    Fall 2011
    Lissette Colón
    Danielle Hamilton
    Laura Johnson
    Kara Korona
    Victoria Martinez
    Rachael Wilcox
  • About
    Melting Pot opens 1975 under TGS Restaurant management
    Grillsmith opens 2004: 29 year mark for Melting Pot
    Burger 21 opens 2010
    April 2011 TGS changes name to Front Burner Brands
  • Companies
    The Melting Pot
    Burger 21
    Grillsmith
  • Interview
    Sandy D'Elosua
    National Director of Communications
    “We're streamlining our processes across our concepts."
  • Social Media
    Melting Pot
    Twitter: @TheMeltingPot
    Facebook: https://www.facebook.com/themeltingpotrestaurants
    Burger 21
    Twitter:@MyBurger21
    Facebook:https://www.facebook.com/pages/Burger-21/158177207558062
    Grillsmith
    Twitter: @grillsmith
    Facebook:https://www.facebook.com/GrillSmithRestaurant
  • Philanthropy
    The Melting Pot Golf Classic to benefit St. Jude
    The Calyx and Beau Schenecker Memorial Fund
  • Future Goals
    Modernize Communications
    More up-beat and active/proactive advertising
    Gain national exposure
    Teach employees how to handle websites
    Improve numbers