The document describes observations from a bookstore, noting details like the store having an open door, wooden floors, high ceilings, the smell of old books, and books arranged by genre. Employees are bookish and match the store's image, while customers browse the aisles and touch products for an average of 2 hours, with 40% making a purchase. The environment aims to be welcoming yet serious for readers.

1. Crash Course on Creativity
Observation Lab
Before you enter the store:
Does the store draw you in? If so, how? yes because i love books
Is the door open or closed? open
How does this make you feel? good
How big is the sign lettering and in what font? normal
What does it tell you about the store? its quite a quite serious place
Environment:
What is the color scheme of the store? How does this affect you? its pretty bland. doesnt, im here for
books not colours
What type of floor does the store have? How does this effect the environment? wooden.it keeps it neutral
How high is the ceiling? How does this feel? very high.dont care
How brightly lit is the store? How does this affect you? the normal amount.like it easier to read
How loud is the environment? very quite
What is causing the noise? its quite
Is there music playing? If so, does it fit the environment? no music
Is the store warm or cold? warm
Is the store crowed with merchandise or is it sparse? a lot of books everywhere
Does the store have a distinctive smell? yes of old books
Where is the cash register located? center
How visible is the store security? yes
How long do you want to stay in this store? 3 hours atleast
Does the environment influence the perceived value of the merchandise? yes

2. Personnel:
they dont unless u ask help
How long does it take before a sales person initiates contact?
Does the salesperson have a script to follow with each customer? no.depends on the customer
Does the salesperson treat different customers differently? no
What is the ratio of salespeople to customers? 1:8 i guess
What age and gender are the employees? 20's to 40's
Are the salespeople using the store products? no
Do the salespeople have a uniform? yes
Do the salespeople match the stores image? yes. very bookish
Products:
What is the first product that you notice? jk rowling - the casual vacancy
Is there a central display table with featured products? yes
Where are items that are “for sale” located in the store? al around
How are the products arranged? By function? By price? By color? function(genre)
Are there free samples or demonstrations? no
What products are at eye level? most books
What items in the store are in the least accessible locations? none
Where are the most and least expensive products located? its all mixed
Are the prices of the products easy to find? yes
Are there impulse items near the cash register? yes

3. Customers:
mixed
Are most customers alone or with someone else? What is the relationship?
What is the average age and gender of the customers? agg ages 50% gender distribution
When a customer enters the store, do they tend to walk in the same path or direction? - no
How long do customers stay in the store, on average? 2 hours
Do customer touch the products? Is this encouraged? yes and yes
Do most customers appear to be on a mission or are they browsing? browsing
What percent of customers purchase products in the store? 40%
Other Observations:
none..most people mind their own business