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Network Focused Design '12

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This presentation was presented at the NFD Jam in June 2012 and dives into the subject of Network Focused Design (NFD). It explains how design teams can make use of NFD while designing for the ...

This presentation was presented at the NFD Jam in June 2012 and dives into the subject of Network Focused Design (NFD). It explains how design teams can make use of NFD while designing for the Internet of Things.

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    Network Focused Design '12 Network Focused Design '12 Presentation Transcript

    • Design icons were all about the object itself, the aesthetics of it.
    • We now see more and more products that are more about the content, or the service it offers.EPOC Neuroheadset measures your brainwaves, making them into an interface controller.The EPOC Neuroheadset offers an API for programmers to build their own interfaces around the headset.
    • “...digital networked object design is not so much about the object,but moreover about the social relationships around it.”— Mike KuniavskyAuthor of Smart Things, Ubiquitous Computing User Experience Design
    • VALUE IS BEING SHIFTED...RESULTING IN PRODUCTS BECOMING SERVICE AVATARS.
    • PEOPLE PRODUCTS SERVICES ENVIRONMENTS INFORMATION-FUELLED ERAPeople, products, services and environments are more and more connected.The web (and its information) are the fuel for these different elements.
    • LIVING NETWORKThe result of all this is a society that operates as a living network.
    • DATA IS UBIQUITOUS...BUT HOW TO CREATE VALUE WITH IT?
    • Here’s where Network Focused Design sets in.NFD is a design approach we made in order to design successful solutions for our connected world.
    • MENNO HUISMAN WIMER HAZENBERG SARA CÓRDOBA RUBINO NFD THINKERSNFD was instigated by:Menno Huisman, creative director at design & strategy studio Booreiland.Wimer Hazenberg, creative director at Booreiland.Sara Cordoba Rubino, researcher at Booreiland.
    • NFD is extensively explained in our book Meta Products.Basically, it’s divided over 3 phases, and every phase has 3 steps.
    • NFD IS A HOLISTIC APPROACH TO DESIGN NETWORKSWHERE THE FOCUS IS ON THE RELATIONSHIPS BETWEEN SERVICES, PRODUCTS, PEOPLE AND ENVIRONMENTS.
    • PHASE 1 VISUALIZE THE NETWORKBehaviour | Context | AspirationsPHASE 2 SET A DIRECTIONMake sense | Design criteriaPHASE 3 DESIGN THE META PRODUCTInteractions | Touchpoints THE PHASES OF NFD
    • TOUCHPOINTTHE PHASES OF NFD
    • KIDS 6-12 SMS/CHAT GO TO PLAY & MULTITASK BUILD THEIR SCHOOL SOCIALIZE IDENTITY KIDS 6-12 KIDS 6-12 SCHOOL EVENTS/ PHONE (COOL ROLE MODELS) KIDS TOYS PHONE PARTIES GAMES WANNABE 6-12 DESIGNERS PARENTS FRIENDS FRIENDS PARK TOY SHOPS TOP DESIGNERS SUPERMARKET NETWORK OF VALUE EXCHANGENFD aims to investigate the exchange of value within a network.Value can be money, attention, an action etc.
    • NETWORKS HAS SOMEDESIGNING FOR CHALLENGES...
    • CREATE MEANING OUT OF THE OMNIPRESENT DATAThere’s lots of data out there.The trick is to translate data into valuable information, since only valuable information is meaningful to people.
    • HOOK ON TO EXISTING NETWORKS OF VALUEThink of the world as consisting of numerous API’s.As a designer you’ll have to be aware that your product, service or whatever will become part of a network.Ensure it has touchpoints/open ends.
    • SYSTEM PRODUCT INTERACTION SERVICE DESIGNER DESIGNER DESIGNER DESIGNER WORK IN TRANSDISCIPLINARY TEAMSIt will become more and more important to work together with other disciplines.Mindsets have to change too, product designers should think of applying the web as a material in their products, while interactiondesigners for the web have to think beyond screens and displays.
    • RETHINK BUSINESS MODELSWe have to rethink the paradigm of ownership.Products as service avatars means paying for usage, instead of owning a product for the product itself.
    • SOME EXAMPLES...
    • WATTSON—by DIY Kyoto AMBIENT INTELLIGENCEWattson measures your energy consumption in your home.
    • KOUBACHI—by Koubachi AG AMBIENT INTELLIGENCEKoubachi measures the status of your plants in your home, and advises you whether to give them more water, more light etc.
    • MOGEES—by Zamborlin & Schnell TOUCH INTERFACESMogees are hyper sensitive microphones that can be placed on every imaginable surface, using that surface as an acousticinstrument.
    • SENSEAWARE—by FedEx TRACKINGSenseAware tracks package conditions during in-transit.
    • SONGDO IBD—by Gale International LLC. SMART CITIESSongdo IBD is a fictive city in which all elements are interconnected and communicate with each other.It’s an example of how the creators think cities will work in the near future.
    • OUR WORKSHOPS...
    • AIR QUALITY EGG—Booreiland X PachubeAir Quality Egg senses the air quality in big metropolitan areas and plots statistics on your screen.We kicked off this project with a workshop together with Pachube.
    • MONSKEYS—Booreiland X Kop & SchoudersMonskeys are designer toys.We helped the company to get more out of the product itself by doing a workshop.We’re now innovating towards a better connection between the web and the toys themselves.
    • KEYWORDS: Network mindsetMeaningful value exchanges Transdisciplinarity Data is a material
    • “...five years ago, you wouldn’t have designed an object knowingthat it could be so immediately connected, recognizable, change andreact. Today potentially this happens. So the way of designing isdifferent, as you have to consider a new spectrum of variables.”— Federico CasalegnoDirector Mobile Experience Laboratory, MIT
    • WWW.METAPRODUCTS.NL
    • booreiland.nl twitter.com/booreiland metaproducts.nltwitter.com/meta_products