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TOP 10 seductive energy nudges
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TOP 10 seductive energy nudges

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This presentation is part of the Seduction Project by Hivos. For further information please have a look at (Dutch) http://www.seductionproject.nl

This presentation is part of the Seduction Project by Hivos. For further information please have a look at (Dutch) http://www.seductionproject.nl

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    • 1. TOP 10SEDUCTIVE ENERGY NUDGES AS PART OF THE SEDUCTION PROJECT. BY HIVOS. WWW.SEDUCTIONPROJECT.NL
    • 2. 1.PRE-PAY FOR YOUR ELEKTRICITY RORY SUTHERLAND - VICE-CHAIRMAN OGILVY UK Watch Ror y’s video message on the power of seduction. www.youtube.com/watch?v=C34N9MnPeeM
    • 3. 2. MAKE IT FUN TO TURN OFLIGHTS BY SHOOTING THEM. THE LIGHT GUN, DEVELOPED FOR HIVOS BY HKU MASHLAB Watch video’s, playtests, proto- types and sketches mashlab.hku.nl
    • 4. 3.SHOW LIFETIME-ENERGYCOSTS ON PRICETAGS. WASHING MACHINE EXPERIMENT - SEDUCTION PROJECT, BY HIVOS www.seductionproject.nl
    • 5. 4. DISPLAY A VIRTUAL GARDENIN HOUSEHOLDS THAT BLOSSOMS WHEN THEY SAVE ENERGY. VIRTUAL GARDEN - DEVELOPED FOR HIVOS BY HKU MASHLAB mashlab.hku.nl
    • 6. 5. MAKE STAIRS THE DEFAULTCHOICE BY GUIDING PEOPLE WITH SIMPLE STICKERS. TAPE VS. LIFT - SEDUCTION PROJECT, BY HIVOS Watch our exper iment www.hivos.nl/seductionproject/Trap-erin-laat-de-lift
    • 7. 6. URBAN GARDENING:GROW YOUR OWN FOODIN UNUSED CITY SPACE. BAS RÖMGENS - ARCHITECT AT VENHOEVEN CS
    • 8. 7. MAKE IT A COOL THING TO DRIVE SLOWLY:“REAL GANGSTERS DON’T HURRY”. CLUB VAN 90 - MATTHIJS LIEVAART Make it visible and sharable: order the bumper sticker here www.clubvan90.org
    • 9. 8. INCLUDE A COMPARISON WITH AVERAGE AND SIMILARHOUSEHOLDS ON ENERGYBILLS. BEHAVIORAL INSIGHTS TEAM - BRITISH GOVERNMENT Cameron is a nudge fan www.cabinetoffice.gov.uk/resource-library/behaviour-change-and-energy-use
    • 10. 9. SOLVE TWO PROBLEMSAT ONCE: DRIVE ELECTRIC. PARK FOR FREE. INSPIRED BY MUNICIPALITY OF AMSTERDAM AND CAR2GO And have a par ty at the charging spot www.plugnparty.nl
    • 11. 10. MAKE YOUR BAR SUSTAINABLE,GET A YOUNG AND PRETTY CROWD. METTE & IKENNA - STRAWBERRY EARTH “Don’t just be green, be awesome” www.strawberryearth.com
    • 12. WWW.SEDUCTIONPROJECT.NL