TOP 10SEDUCTIVE ENERGY NUDGES AS PART OF THE SEDUCTION PROJECT.                  BY HIVOS.          WWW.SEDUCTIONPROJECT.NL
2. MAKE IT FUN TO TURN OFLIGHTS BY SHOOTING THEM.   THE LIGHT GUN, DEVELOPED FOR HIVOS BY HKU MASHLAB                     ...
4.  DISPLAY A VIRTUAL GARDENIN HOUSEHOLDS THAT BLOSSOMS   WHEN THEY SAVE ENERGY.    VIRTUAL GARDEN - DEVELOPED FOR HIVOS B...
5. MAKE STAIRS THE DEFAULTCHOICE BY GUIDING PEOPLE  WITH SIMPLE STICKERS.        TAPE VS. LIFT - SEDUCTION PROJECT, BY HIV...
6. URBAN GARDENING:GROW YOUR OWN FOODIN UNUSED CITY SPACE.   BAS RÖMGENS - ARCHITECT AT VENHOEVEN CS
7.     MAKE IT A COOL THING       TO DRIVE SLOWLY:“REAL GANGSTERS DON’T HURRY”.            CLUB VAN 90 - MATTHIJS LIEVAART...
9.  SOLVE TWO PROBLEMSAT ONCE: DRIVE ELECTRIC.     PARK FOR FREE.  INSPIRED BY MUNICIPALITY OF AMSTERDAM AND CAR2GO       ...
10.  MAKE YOUR BAR SUSTAINABLE,GET A YOUNG AND PRETTY CROWD.          METTE & IKENNA - STRAWBERRY EARTH       “Don’t just ...
WWW.SEDUCTIONPROJECT.NL
TOP 10 seductive energy nudges
TOP 10 seductive energy nudges
TOP 10 seductive energy nudges
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TOP 10 seductive energy nudges

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This presentation is part of the Seduction Project by Hivos. For further information please have a look at (Dutch) http://www.seductionproject.nl

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  • TOP 10 seductive energy nudges

    1. 1. TOP 10SEDUCTIVE ENERGY NUDGES AS PART OF THE SEDUCTION PROJECT. BY HIVOS. WWW.SEDUCTIONPROJECT.NL
    2. 2. 1.PRE-PAY FOR YOUR ELEKTRICITY RORY SUTHERLAND - VICE-CHAIRMAN OGILVY UK Watch Ror y’s video message on the power of seduction. www.youtube.com/watch?v=C34N9MnPeeM
    3. 3. 2. MAKE IT FUN TO TURN OFLIGHTS BY SHOOTING THEM. THE LIGHT GUN, DEVELOPED FOR HIVOS BY HKU MASHLAB Watch video’s, playtests, proto- types and sketches mashlab.hku.nl
    4. 4. 3.SHOW LIFETIME-ENERGYCOSTS ON PRICETAGS. WASHING MACHINE EXPERIMENT - SEDUCTION PROJECT, BY HIVOS www.seductionproject.nl
    5. 5. 4. DISPLAY A VIRTUAL GARDENIN HOUSEHOLDS THAT BLOSSOMS WHEN THEY SAVE ENERGY. VIRTUAL GARDEN - DEVELOPED FOR HIVOS BY HKU MASHLAB mashlab.hku.nl
    6. 6. 5. MAKE STAIRS THE DEFAULTCHOICE BY GUIDING PEOPLE WITH SIMPLE STICKERS. TAPE VS. LIFT - SEDUCTION PROJECT, BY HIVOS Watch our exper iment www.hivos.nl/seductionproject/Trap-erin-laat-de-lift
    7. 7. 6. URBAN GARDENING:GROW YOUR OWN FOODIN UNUSED CITY SPACE. BAS RÖMGENS - ARCHITECT AT VENHOEVEN CS
    8. 8. 7. MAKE IT A COOL THING TO DRIVE SLOWLY:“REAL GANGSTERS DON’T HURRY”. CLUB VAN 90 - MATTHIJS LIEVAART Make it visible and sharable: order the bumper sticker here www.clubvan90.org
    9. 9. 8. INCLUDE A COMPARISON WITH AVERAGE AND SIMILARHOUSEHOLDS ON ENERGYBILLS. BEHAVIORAL INSIGHTS TEAM - BRITISH GOVERNMENT Cameron is a nudge fan www.cabinetoffice.gov.uk/resource-library/behaviour-change-and-energy-use
    10. 10. 9. SOLVE TWO PROBLEMSAT ONCE: DRIVE ELECTRIC. PARK FOR FREE. INSPIRED BY MUNICIPALITY OF AMSTERDAM AND CAR2GO And have a par ty at the charging spot www.plugnparty.nl
    11. 11. 10. MAKE YOUR BAR SUSTAINABLE,GET A YOUNG AND PRETTY CROWD. METTE & IKENNA - STRAWBERRY EARTH “Don’t just be green, be awesome” www.strawberryearth.com
    12. 12. WWW.SEDUCTIONPROJECT.NL

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