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Robb Kunz, Co-founder BoomStartup
@robbkunz
http://about.me/robbkunz
More startups
fail from a lack of customers
than from a failure of product
development...
Lean Startup Workshop
Business Model Generation

Ideas:
Valueless, Effortless, Not Executable

Business Plans:
Rarely Right, Go Out of Date, Rarely Executed - Go
On the Shelf

Product: “Build It and They Will Come”

Markets Dynamics Have Changed
Improved Technology Economics, New Startup
Processes, Better Access To Funding, Social...
What The Problem?

Lean, ...to reduce wastage

Startup, a set of processes and tools used by
entrepreneurs to develop products and markets

Validated Learning Through Customer Discovery,
Experiments, and Customer-driven
Development...that is measured through iteration.
What Is Lean Startup?
Market
Research
The “New” Way
Business
Model
Generation /
Validation
MVP
for
Adoption
Minimal
Viable
Product
(MVP)
Usage
10-12 Clients
Idea?
MVP
for
Revenue
Month 1 Month 2, 3 & 4 Month 5 Month 6
ATTRACT INTERACT TRAN$ACT
+ Problem
+ Solution
Develop Your Hypotheses
What Is Validated Learning?
- LeanLaunchLab
- Google Analytics
- MixPanel
Define Goals & Metrics
Why?

Paper Template:
http://www.businessmodelgeneration.com/

Launch Pad Central:
https://www.launchpadcentral.com

LeanKit: http://leankit.com/

https://strategyzer.com/app
https://itunes.apple.com/us/app/business-model-toolbox/id
Lean Launch Lab: https://www.leanlaunchlab.com/
Tools and Solutions
“Lets Get Hands On
and
Build A Business Model”

Try mobilize a Mentor to help facilitate discussions

Bring all founders / key players together in person

Limit sessions to 2 hours max ---> BREAK IT

Leverage online tools for easy access & updates

Produce several poster size prints for awareness

“Get out of the Office” To Validate the model

Test it on Companies that are already operating

Record Interviews / Capture Requirements Backlog

Plan, Measure and Revise – Continous Iteration
Tricks & Traps for Business Model

Lean Startup / Business Model Books
Google: “How to build a startup”
Questions?
Robb Kunz, Co-founder BoomStartup
@robbkunz
http://about.me/robbkunz
rkunz@boomstartup.com

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Lean startup workshop business model generation - northfront 26mar14

  • 1. Robb Kunz, Co-founder BoomStartup @robbkunz http://about.me/robbkunz More startups fail from a lack of customers than from a failure of product development... Lean Startup Workshop Business Model Generation
  • 2.  Ideas: Valueless, Effortless, Not Executable  Business Plans: Rarely Right, Go Out of Date, Rarely Executed - Go On the Shelf  Product: “Build It and They Will Come”  Markets Dynamics Have Changed Improved Technology Economics, New Startup Processes, Better Access To Funding, Social... What The Problem?
  • 3.  Lean, ...to reduce wastage  Startup, a set of processes and tools used by entrepreneurs to develop products and markets  Validated Learning Through Customer Discovery, Experiments, and Customer-driven Development...that is measured through iteration. What Is Lean Startup?
  • 4. Market Research The “New” Way Business Model Generation / Validation MVP for Adoption Minimal Viable Product (MVP) Usage 10-12 Clients Idea? MVP for Revenue Month 1 Month 2, 3 & 4 Month 5 Month 6 ATTRACT INTERACT TRAN$ACT + Problem + Solution
  • 6. What Is Validated Learning? - LeanLaunchLab - Google Analytics - MixPanel Define Goals & Metrics Why?
  • 7.  Paper Template: http://www.businessmodelgeneration.com/  Launch Pad Central: https://www.launchpadcentral.com  LeanKit: http://leankit.com/  https://strategyzer.com/app https://itunes.apple.com/us/app/business-model-toolbox/id Lean Launch Lab: https://www.leanlaunchlab.com/ Tools and Solutions
  • 8. “Lets Get Hands On and Build A Business Model”
  • 9.  Try mobilize a Mentor to help facilitate discussions  Bring all founders / key players together in person  Limit sessions to 2 hours max ---> BREAK IT  Leverage online tools for easy access & updates  Produce several poster size prints for awareness  “Get out of the Office” To Validate the model  Test it on Companies that are already operating  Record Interviews / Capture Requirements Backlog  Plan, Measure and Revise – Continous Iteration Tricks & Traps for Business Model
  • 10.  Lean Startup / Business Model Books
  • 11. Google: “How to build a startup”
  • 12. Questions? Robb Kunz, Co-founder BoomStartup @robbkunz http://about.me/robbkunz rkunz@boomstartup.com