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Marketing in the Super Digital Age
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Marketing in the Super Digital Age

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We are, now, entering the Super Digital age; and everything we know about marketing is about to change! For those who cannot or are unwilling to adapt to this change, the consequences may be very …

We are, now, entering the Super Digital age; and everything we know about marketing is about to change! For those who cannot or are unwilling to adapt to this change, the consequences may be very high.

With today’s generation (and future generations) spending more and more time online, professionals and organizations alike have had to rely more and more on digital marketing to keep their markets. In fact, traditional media, such as TV, radio and print, have had to migrate a large part of their platforms online simply because the market is online.

This phenomena has actually granted the consumer and smaller market players a lot more power. Consumers can, now, discuss concerns and issues about the products they buy or services they hire to a world that is more than willing to listen and “share” their views. On the other hand, smaller industry players have found in the internet a cheap, new and powerful way to market their goods or set-up their businesses.

Though this presentation was designed for Filipino marketers, marketing professionals all over the world may be able to benefit from this presentation. After all, we’re all players in this small yet Super Digital world.

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  • 1. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asiaCopyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia ®
  • 2. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia “ ”
  • 3. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 4. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Direct to Video Movies
  • 5. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Direct to Video Movies The Merger of Internet with Tri-Media
  • 6. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Direct to Video Movies The Merger of Internet with Tri-Media Smartphones Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 7. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Direct to Video Movies The Merger of Internet with Tri-Media Smartphones The ASEAN Economic Community Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asiaCopyright© 2014 by Boom San Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 8. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Direct to Video Movies The Merger of Internet with Tri-Media Smartphones The ASEAN Economic Community Free WiFi from Outer Space (Outernet) Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 9. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Direct to Video Movies The Merger of Internet with Tri-Media Smartphones The ASEAN Economic Community Free WiFi from Outer Space (Outernet) YouTube Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 10. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 11. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 12. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Source:
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  • 15. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia 0 5 10 15 20 25 30 35 40 2011 2012 2013 Magazines Newspaper Radio Television Internet Numberof HOURS Per Week Spent on…Source:
  • 16. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia 3.6 3.6 6.3 13.3 21.5 0 5 10 15 20 25 30 35 40 2011 2012 2013 Magazines Newspaper Radio Television Internet Numberof HOURS Per Week Spent on…Source:
  • 17. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia 3.6 3.93.6 4.1 6.3 5.2 13.3 9.7 21.5 27.7 0 5 10 15 20 25 30 35 40 2011 2012 2013 Magazines Newspaper Radio Television Internet Numberof HOURS Per Week Spent on…Source:
  • 18. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia 3.6 3.9 3.83.6 4.1 5.3 6.3 5.2 4.7 13.3 9.7 8.2 21.5 27.7 37.8 0 5 10 15 20 25 30 35 40 2011 2012 2013 Magazines Newspaper Radio Television Internet Source: Numberof HOURS Per Week Spent on…
  • 19. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 20. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Brand Yourself Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 21. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Brand Yourself Investin Searchability Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 22. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Brand Yourself Investin Searchability Reach out to the Customer Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 23. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Brand Yourself Investin Searchability Reach out to the Customer Break Down Silo Mentality Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 24. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Brand Yourself Investin Searchability Reach out to the Customer Break Down Silo Mentality Jointhe Bandwagon
  • 25. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Brand Yourself Investin Searchability Reach out to the Customer Break Down Silo Mentality Jointhe Bandwagon Create Interesting Content Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
  • 26. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia Brand Yourself Investin Searchability Reach out to the Customer Break Down Silo Mentality Jointhe Bandwagon Create Interesting Content Have a Strong Social Media Presence Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia
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  • 31. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia +63-917-593-1494 info@ourknowledge.asia +63-2-213-8944
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  • 33. Copyright© 2014 by BoomSan Agustin | Our KnowledgeConsulting Services (Asia) | www.OurKnowledge.asia www.OurKnowledge.Asia www.Linkedin.com/Company/Our-Knowledge-Consulting-Asia- www.Facebook.com/OurKnowledgeAsia www.twitter.com/OurKnowledgePH

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