We are, now, entering the Super Digital age; and everything we know about marketing is about to change! For those who cannot or are unwilling to adapt to this change, the consequences may be very high.
With today’s generation (and future generations) spending more and more time online, professionals and organizations alike have had to rely more and more on digital marketing to keep their markets. In fact, traditional media, such as TV, radio and print, have had to migrate a large part of their platforms online simply because the market is online.
This phenomena has actually granted the consumer and smaller market players a lot more power. Consumers can, now, discuss concerns and issues about the products they buy or services they hire to a world that is more than willing to listen and “share” their views. On the other hand, smaller industry players have found in the internet a cheap, new and powerful way to market their goods or set-up their businesses.
Though this presentation was designed for Filipino marketers, marketing professionals all over the world may be able to benefit from this presentation. After all, we’re all players in this small yet Super Digital world.