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Cargill meat solutions presentation

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  • 1. Cargill Meat Solutions Crisis Analysis By: Katelyn Dubowski
  • 2. Quick Overview Cargill Meat Solutions Facts Ground Turkey Recall Organization Response Media Response Stakeholder Response Recommendations
  • 3. Facts Umbrella organization of Cargill Incorporated’s beef, pork and turkey businesses One of the leading processors and distributors of fresh beef, pork, turkey, cooked and marinated meats Cargill Incorporated is headquartered out of Wichita, Kansas
  • 4. Operates in 5 Major Business Segments Agriculture Services Food Ingredients Origination and Processing Risk Management and Financial Industrial
  • 5. Ground Turkey Recall Voluntary recall of 36 million pounds of ground turkey produced at the Springdale, Ark., plant Turkey had been contaminated with the salmonella bacteria The salmonella outbreak killed one person and sickened 76 The amount of turkey recalled was enough to fill 36 fully loaded Boeing 747 commercial airplanes
  • 6. Organization Response Immediately issued a News Release Posted easily-accessible information regarding the recall on the company’s website Temporarily suspended the production of ground turkey out of the Springdale, Ark., plant Implemented new measures including anti-bacterial safety measures (however, another ground turkey recall from the same plant occurred approximately a month later)
  • 7. Media Response Cargill Meat Solutions faced serious speculation by media Editorials and opinion articles were written that criticized the organization for its lack of attention-to-detail and safety Los Angeles Times applauded Cargill Meat Solutions for handling the crisis in the best manner possible
  • 8. Stakeholder Response Most criticism occurred through social media such as comments on Internet articles Criticized the organization for focusing too much on quantity as opposed to quality Raised concern with the idea that Cargill mistreats the animals used in its food production Discussed that Cargill injects the animals with chemicals that are harmful to both the animals and the humans consuming the food
  • 9. Recommendations Maintain poise Respect consumers by using an executive or highly ranked employee to address the public about the issue Be fully honest Continue to improve its facilities and meat production process Take advantage of new technology to implement new safety measures