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Great ways to promote your eBook
 

Great ways to promote your eBook

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How can authors take advantage of this growing sales opportunity in our online marketing efforts? Here are a few ideas.

How can authors take advantage of this growing sales opportunity in our online marketing efforts? Here are a few ideas.

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    Great ways to promote your eBook Great ways to promote your eBook Presentation Transcript

    • Tips for MarketingYour eBook
    •  If you publish only to Amazon’s Kindle program, you do not need to purchase an ISBN, as they will assign a free ASIN (Amazon Standard Identification Number). Same with Nook’s PubIt! — they also assign an identification number. If you plan to sell on iBooks, they require an ISBN.
    •  Before you begin promoting your book, make sure that you have a website and a blog, plus some social networking profiles (Facebook andTwitter are most popular, but for some books LinkedIn or Pinterest may be a better fit).
    •  Be sure to authorize the ‘look inside’ feature on Amazon and the sample feature on other reseller sites.  You can also share that same 5% excerpt on your blog, in guest posts for others, and even for promotional purposes, so make it count.  Finally, add excerpts of your backlist to the back with links to purchase.
    •  Many authors (and companies) who are publishing an e-book treat the day the book goes live on bookseller sites as a publication date.  You'll start watching for downloads before you've even done much promotion.
    •  Many authors are unsure how to build a following outside of blogging and social media.Yet, email is still the most effective way to connect with readers!  Finally, be sure to include a sign-up link in your eBook (at the end) so people can stay in touch with your work.
    •  To secure reviews from online (blogs/websites) and offline (newspapers/magazine s) media, you need to send them "review copies."
    •  People loveYouTube. And people love to know the authors behind great content. Make a short video talking to the camera about the ways in which your e- book can help other people. Talk about the takeaways of your e-book in your video and then show a link to your e- book at the end of your video.
    •  Promoting books these days is not an easy task. It takes time, expertise, creativity, flexibility and patience. I tell my clients that they should plan on promoting their book for as long as it took them to write it.  Not all ideas will work for you and not all ideas will produce sales, but if you stick with a long-term strategy you'll build a relationship with your readers which is more important than ever.