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Great ways to promote your eBook


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How can authors take advantage of this growing sales opportunity in our online marketing efforts? Here are a few ideas.

How can authors take advantage of this growing sales opportunity in our online marketing efforts? Here are a few ideas.

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  • 1. Tips for Marketing Your eBook
  • 2.  If you publish only to Amazon’s Kindle program, you do not need to purchase an ISBN, as they will assign a free ASIN (Amazon Standard Identification Number). Same with Nook’s PubIt! — they also assign an identification number. If you plan to sell on iBooks, they require an ISBN.
  • 3.  Before you begin promoting your book, make sure that you have a website and a blog, plus some social networking profiles (Facebook and Twitter are most popular, but for some books LinkedIn or Pinterest may be a better fit).
  • 4.  Be sure to authorize the ‘look inside’ feature on Amazon and the sample feature on other reseller sites.  You can also share that same 5% excerpt on your blog, in guest posts for others, and even for promotional purposes, so make it count.  Finally, add excerpts of your backlist to the back with links to purchase.
  • 5.  Many authors (and companies) who are publishing an e-book treat the day the book goes live on bookseller sites as a publication date.  You'll start watching for downloads before you've even done much promotion.
  • 6.  Many authors are unsure how to build a following outside of blogging and social media. Yet, email is still the most effective way to connect with readers!  Finally, be sure to include a sign-up link in your eBook (at the end) so people can stay in touch with your work.
  • 7.  To secure reviews from online (blogs/websites) and offline (newspapers/magazine s) media, you need to send them "review copies."
  • 8.  People love YouTube. And people love to know the authors behind great content. Make a short video talking to the camera about the ways in which your e-book can help other people. Talk about the takeaways of your e-book in your video and then show a link to your e-book at the end of your video.
  • 9.  Promoting books these days is not an easy task. It takes time, expertise, creativity, flexibility and patience. I tell my clients that they should plan on promoting their book for as long as it took them to write it.  Not all ideas will work for you and not all ideas will produce sales, but if you stick with a long-term strategy you'll build a relationship with your readers which is more important than ever.
  • 10.  Visit our site for more info: Classywriteups