Enhanced Editions        “One of the key players in British        publishing…[Enhanced Editions is]        the UK’s most ...
Canongate(1997 – 2001)
“At last apublisher’s site thatfeels like a coolclub stocked withwell-read friendsrather than a lazycorporate exercise.”Th...
ONIXXMLX/HTMLCMSCRMSEO / SEMD2CB2C
“Digital does notsignal the death ofpublishing, but itsrebirth.”EnhancedEditions
1          2   21st       21st Century     CenturyLandscape   Publisher
#121st Century Landscape
10                     05               01         97                          20                    20              20   ...
AmazonSenior VP, Books          “The real competition is not          between the hardcover and          the ebook. TV, mo...
Generation YSource: TheEconomist
Ebook market (USA)Source: TheBookseller         2010        2015         8%          50%
“[If] by the end of2012, 25% of salesfor a new book aredigital, then abouthalf of new [print]book sales will[also] be made...
Author   Agent   Publisher   Retailer   Reader
Author AgentPublisher Retailer Reader Network
(0!12                         (123!45                   60!!75                    8695                              $%&()(...
Philip Pullman on publishing in 2010
1. Changing   2. Changing   3. Changing    Readers     Industry    Models
#221st Century Publisher
1            2New products      New& experiences   markets &                channels
The future of thebook, c. 2008
The future ofeverything else,c. 2008
“The best way to predictthe future is to invent it.       Alan Kay, Apple                              ”
Users                 Awards              Media“Sets the gold        MediaGuardian       “The momentstandard for future   ...
Bunny: Sampler activity     Audio: Chapter Three      Audio: Chapter One              Chapter One              Chapter Two...
Bunny: Newsfeed            Chapter One                                         feed downloads per day    Audio: Chapter On...
Late night readersread for longer
Enhanced apps 4x asengaging as books?
iPhone users are moreengaged than iPad
Users are very loyal
1            2New products      New& experiences   markets &                channels
“[Random Housewill…] change frombeing a b2bcompany to b2ccompany.”Dohle
James Frey: Author rehabwww.james-frey.com
Doris Lessing: Social readingwww.thegoldennotebook.org
Granta: Literary magazinewww.granta.com
Bookseer       1m visits 2,700,000 page views177,000 different books3,5m recommendations
Publishers can nowinfluence:          Choose Purchase Read Discuss Share
New products    New channels       & experiences      & marketsDigitalpublisher
“Ever tried. Everfailed. No matter.Try again. Failagain. Fail better.”SamuelBeckett
Twitter: @gunzalispeter@enhanced-editions.comwww.enhanced-editions.comLinkedIn
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
Enhanced editions
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Enhanced editions

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Transcript of "Enhanced editions"

  1. 1. Enhanced Editions “One of the key players in British publishing…[Enhanced Editions is] the UK’s most influential e-book publishing house.” The Times “[Enhanced Editions are] the brightest publishing brains.” The ObserverPeter Collingridgewww.enhanced-editions.com
  2. 2. Canongate(1997 – 2001)
  3. 3. “At last apublisher’s site thatfeels like a coolclub stocked withwell-read friendsrather than a lazycorporate exercise.”The Guardian
  4. 4. ONIXXMLX/HTMLCMSCRMSEO / SEMD2CB2C
  5. 5. “Digital does notsignal the death ofpublishing, but itsrebirth.”EnhancedEditions
  6. 6. 1 2 21st 21st Century CenturyLandscape Publisher
  7. 7. #121st Century Landscape
  8. 8. 10 05 01 97 20 20 20 19BookvalueImpact ofdigital Can digital innovation provide premium reading experiences?
  9. 9. AmazonSenior VP, Books “The real competition is not between the hardcover and the ebook. TV, movies, web browsing, video games, are all competing for people’s valuable time. And if the book industry doesn’t compete we think that over time the industry will suffer.”
  10. 10. Generation YSource: TheEconomist
  11. 11. Ebook market (USA)Source: TheBookseller 2010 2015 8% 50%
  12. 12. “[If] by the end of2012, 25% of salesfor a new book aredigital, then abouthalf of new [print]book sales will[also] be madethrough onlinepurchases”Shatzkin
  13. 13. Author Agent Publisher Retailer Reader
  14. 14. Author AgentPublisher Retailer Reader Network
  15. 15. (0!12 (123!45 60!!75 8695 $%&()(*+,&-./.0 LH/"@F@-8/C,D,K r s. thompson sal man ru shdi e hunte Midnight’s Children Fear & Loathing In Las Vegas .,-%F@B$)F",H,-$@*/F%*S?,>$%?*%*)-/"@B@$?@>E%H@*G(H@T)/F “I was born in the “We were somewhere around Barstow on $?%H%-@$T)%*,-*,-%E%*>@$@$)$?@B@*$/E@**@$G(H@T)/F%-/*K,H)*B/*G city of Bombay …” the edge of the desert 5%"/"@B@$?@>E/)?*,-K)HB)*/*%GM+/$%HH)$BH/?%-/*>)HH/T)@$)->/ when the drugs began to take hold.”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sal man ru shdi e h unte r s. th om p s on w. h. aude n Midnight’s Children Fear & Loathing The Collected Poetry !")-9 In Las Vegas “I was born in the “We were somewhere “We must love one W)@$T)%?,>"@F%>*)FS)->/@>*%-")FU/)?@C)$CH/>"@*S%H@*B)-)$/?
  16. 16. Philip Pullman on publishing in 2010
  17. 17. 1. Changing 2. Changing 3. Changing Readers Industry Models
  18. 18. #221st Century Publisher
  19. 19. 1 2New products New& experiences markets & channels
  20. 20. The future of thebook, c. 2008
  21. 21. The future ofeverything else,c. 2008
  22. 22. “The best way to predictthe future is to invent it. Alan Kay, Apple ”
  23. 23. Users Awards Media“Sets the gold MediaGuardian “The momentstandard for future Innovation award digital publishingliterary apps.” came of age” iTunes & Observer The Bookseller apps of the year“Worth every cent. “Sprinkling a littleNo actually worth eConsultancy rock’n’roll glamoura lot more!” Innovation Award over publishing” Guardian Wolff Olins “Future” award
  24. 24. Bunny: Sampler activity Audio: Chapter Three Audio: Chapter One Chapter One Chapter Two Chapter Three About the Author Audio: Chapter Two Video Listing About This Free Sampler Video: Chapter Three 2. Reading (help) 7. Other Features (help) 3. Audio Mode (help) 5. Tilt Scrolling (help) 1. Navigation (help) 10 m 20 m 30 m
  25. 25. Bunny: Newsfeed Chapter One feed downloads per day Audio: Chapter One News Chapter Two Bookmark 9 9 9 9 9 9 9 200 200 200 200 200 200 200 Video Listing 2, 9, 6, 3, 0, 7, 4, Se p Se p p1 p2 p3 Oc t t1 Se Se Se Oc Video: Chapter Three SettingsAbout This Free Sampler Spatial Mix Chapter Three Nick Cave’s introduction to the Gospel … Audio: Chapter Two Nick Cave on iTunes Podcast A Night With Nick Cave 3. Audio Mode (help) Welcome to Enhanced Editions About the Author Worldwide Editions of Bunny Munro Audio: Chapter Three The Birth of Bunny Munro Searching book Audiobook production Live Events 2. Reading (help) Hamburg Date Announced 1. Navigation (help) Nick Cave vs. David Peace 5. Tilt Scrolling (help) WIRED interview with Nick 7. Other Features (help) Reminder: A Night With Nick Cave Our night with Nick Cave Send to A Friend
  26. 26. Late night readersread for longer
  27. 27. Enhanced apps 4x asengaging as books?
  28. 28. iPhone users are moreengaged than iPad
  29. 29. Users are very loyal
  30. 30. 1 2New products New& experiences markets & channels
  31. 31. “[Random Housewill…] change frombeing a b2bcompany to b2ccompany.”Dohle
  32. 32. James Frey: Author rehabwww.james-frey.com
  33. 33. Doris Lessing: Social readingwww.thegoldennotebook.org
  34. 34. Granta: Literary magazinewww.granta.com
  35. 35. Bookseer 1m visits 2,700,000 page views177,000 different books3,5m recommendations
  36. 36. Publishers can nowinfluence: Choose Purchase Read Discuss Share
  37. 37. New products New channels & experiences & marketsDigitalpublisher
  38. 38. “Ever tried. Everfailed. No matter.Try again. Failagain. Fail better.”SamuelBeckett
  39. 39. Twitter: @gunzalispeter@enhanced-editions.comwww.enhanced-editions.comLinkedIn
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