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Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
Copyright
Copy this the right way.
You have permission to post this...
Book Rapper   tracks trends
              digs up big ideas
              presents them visually
              creates act...
web                                            log
      A list of entries, similar to a diary,
      posted regularly on ...
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
The RAPs
Each RAP comprises...
         RESOURCES : anything you use to generate wealth.
         ACTIONS : an act of will, a deed ...
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being
                           (This one!)




   3            4             5
Blog About   Blog Life   Blog Resoures




   6            7             7
Blog Being
RAP5
As in any
good conversation
      your...




                    Blog Being
...way of being in the world
          shapes...




                        Blog Being
...what you say and
the response you get.




                   Blog Being
The same applies in
 the Blogosphere.




                Blog Being
Be Passionate   Be Original   Be Opinonated




    Seven Personal Qualities to
    Enhance Your Blogging Success


 Be Re...
...and one more...
Be YOU!
Be Opinionated
RAP5.1
Most people view blogs as mere opinions and...
...this could be your strength.
Remember...
...our newspapers have
opinion pieces in them too!
Simply be interesting and...
clearly.
...express yourself
Being opinionated can get you...
Action
...noticed...
Action
...and drive traffic to your site.
Action
Writing a blog is not...
Action
...a licence to be an asshole.
Action
PUBLISH!
Action



         Think before hitting ‘publish’.
Be Passionate
RAP5.2
To succeed as a blogger will take...
Persistence


                     Commitment
Time
Choose a topic that you’re
   passionfruit about.
Your enthusiasm will fuel the journey
           and help to...
...attract an audience.
A lack of enthusiasm
will dampen your blog.
Dedicate
yourself
to your
 blog.
Progress will happen,
 it will simply take...
Commit to your blog for a specific...
Action
Action
...time frame and...
Action
...create a production schedule.
Action
However,
Action
...be disciplined with your...
Action
...blogs can be addictive.
Action
Be Original
RAP5.3
A blogging business can be founded on...
...unique content.
Research...




              ...and write...
...original content...
...where possible.
When referring to other blogs...
add a link rather than...
...repeating...
...repeating...
...repeating...
...what is said elsewhere.
What do you know more
Action
         about than anyone else?
Action


         What’s your unique perspective on the world?
Write about this.
Action
Be Regular
RAP5.4
Post regularly to...
...draw a loyal audience.
Also, write in a...
...consistent tone that will allow...
...your readers to get to know you.
Your consistency is the   to a...
consistent and regular readership.
Write often to get...
Action
...readers to
return to your
      site.
Action
         Readers get used to tuning in with...
Action   ...regularity, be it...
Action   daily weekly monthly quarterly
Action   Create a schedule that works for you.
Train your readers
Action
         in the habit of...
...clicking consistently on your...
Action
...regular blog.
Action
Be Transparent
RAP5.5
The principal feature of the web is...
n
                                o




                                                                             onnec...
Every thing is just a...
...click away.
This means you can’t...
...hide
  things in
   the way
 you might
have in the
       past.
Be transparent
Honour your sources, and...
...admit your mistakes.
We’ll find out anyway!
Rather than steal or plagiarise
Action
         other peoples work...
...simply link to it.
Action
Be Strong
RAP5.6
Expect criticism.
Accept it.
The more popular your
blog the more likely you’ll...
...get some less than generous feedback.
You’re not trying to...
...please everyone on the planet...
The goal is to satisfy an
interested readership.
Be strong and...
...take a stand for what you believe in.
Be generous and acknowledge others.
When you receive criticism...
Action
...take a deep breath and...
Action
...ask yourself,
Action
Mmm...
Action
Is this
           useful
Action

         criticism?
Then decide how to
Action
         respond - constructively.
Be YOU!
RAP5.7
The most important quality you can have is...
...to be yourself.
Every other “being quality”
  on this list stems from...
Being YOU!
By all means......learn from others,...and then,
By all means......learn from others,...and then,
By all means......learn from others,...and then,
...be true to yourself.
A>i+p
Authenticity is better than
imitation and perfection.
Action

         Find your voice.
Experiment with your...
Action
...style and content.
Action
Once you’re comfortable with
Action
         your blogging-voice, you’ll...
...gain strength to
Action
         promote your blog.
Want More?
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being
                           (This one!)




   3            4             5
Blog About   Blog Life   Blog Resoures




   6            7             7
BR Members can get the complete set of We Blog RAPs at...
 www.BookRapper.com/members
Email Me!
                           Geoff McDonald...
                             Book Rapper
 Book Rapper provides      ...
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com
We Blog 5 Blog Being
We Blog 5 Blog Being
We Blog 5 Blog Being
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We Blog 5 Blog Being

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What are the seven personal qualities you need to be a successful blogger? #5 in our continuing Book Rapper series "We Blog".

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Transcript of "We Blog 5 Blog Being"

  1. 1. Book Rapper
  2. 2. A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  3. 3. Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do
  4. 4. web log A list of entries, similar to a diary, posted regularly on the internet.
  5. 5. weblog
  6. 6. we blog
  7. 7. we blog
  8. 8. How to Create Your Own Media Channel
  9. 9. The Book
  10. 10. We Blog is derived from...
  11. 11. The RAPs
  12. 12. Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit.
  13. 13. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium 1 2
  14. 14. Blog Money Blog Traffic Blog Being (This one!) 3 4 5
  15. 15. Blog About Blog Life Blog Resoures 6 7 7
  16. 16. Blog Being RAP5
  17. 17. As in any good conversation your... Blog Being
  18. 18. ...way of being in the world shapes... Blog Being
  19. 19. ...what you say and the response you get. Blog Being
  20. 20. The same applies in the Blogosphere. Blog Being
  21. 21. Be Passionate Be Original Be Opinonated Seven Personal Qualities to Enhance Your Blogging Success Be Regular Be Strong Be Transparent
  22. 22. ...and one more...
  23. 23. Be YOU!
  24. 24. Be Opinionated RAP5.1
  25. 25. Most people view blogs as mere opinions and...
  26. 26. ...this could be your strength.
  27. 27. Remember...
  28. 28. ...our newspapers have opinion pieces in them too!
  29. 29. Simply be interesting and...
  30. 30. clearly. ...express yourself
  31. 31. Being opinionated can get you... Action
  32. 32. ...noticed... Action
  33. 33. ...and drive traffic to your site. Action
  34. 34. Writing a blog is not... Action
  35. 35. ...a licence to be an asshole. Action
  36. 36. PUBLISH! Action Think before hitting ‘publish’.
  37. 37. Be Passionate RAP5.2
  38. 38. To succeed as a blogger will take...
  39. 39. Persistence Commitment Time
  40. 40. Choose a topic that you’re passionfruit about.
  41. 41. Your enthusiasm will fuel the journey and help to...
  42. 42. ...attract an audience.
  43. 43. A lack of enthusiasm will dampen your blog.
  44. 44. Dedicate yourself to your blog.
  45. 45. Progress will happen, it will simply take...
  46. 46. Commit to your blog for a specific... Action
  47. 47. Action
  48. 48. ...time frame and... Action
  49. 49. ...create a production schedule. Action
  50. 50. However, Action
  51. 51. ...be disciplined with your... Action
  52. 52. ...blogs can be addictive. Action
  53. 53. Be Original RAP5.3
  54. 54. A blogging business can be founded on...
  55. 55. ...unique content.
  56. 56. Research... ...and write...
  57. 57. ...original content...
  58. 58. ...where possible.
  59. 59. When referring to other blogs...
  60. 60. add a link rather than...
  61. 61. ...repeating...
  62. 62. ...repeating...
  63. 63. ...repeating...
  64. 64. ...what is said elsewhere.
  65. 65. What do you know more Action about than anyone else?
  66. 66. Action What’s your unique perspective on the world?
  67. 67. Write about this. Action
  68. 68. Be Regular RAP5.4
  69. 69. Post regularly to...
  70. 70. ...draw a loyal audience.
  71. 71. Also, write in a...
  72. 72. ...consistent tone that will allow...
  73. 73. ...your readers to get to know you.
  74. 74. Your consistency is the to a...
  75. 75. consistent and regular readership.
  76. 76. Write often to get... Action
  77. 77. ...readers to return to your site.
  78. 78. Action Readers get used to tuning in with...
  79. 79. Action ...regularity, be it...
  80. 80. Action daily weekly monthly quarterly
  81. 81. Action Create a schedule that works for you.
  82. 82. Train your readers Action in the habit of...
  83. 83. ...clicking consistently on your... Action
  84. 84. ...regular blog. Action
  85. 85. Be Transparent RAP5.5
  86. 86. The principal feature of the web is...
  87. 87. n o onnectio n nec c ti ion Co e nn tion nnect ion Con ct Co ion e n nn ec t n Co ion ectio n on ti n c Co Co e io nn t Co n on c n n ne e ne Con n cti cti n Co o ct on ne C nn ion e n Con on ct cti Co necti ctio io ne nne on Connect n n Co Co n Co Co io n nn ct io nn ne ct ec n ne t o ec
  88. 88. Every thing is just a...
  89. 89. ...click away.
  90. 90. This means you can’t...
  91. 91. ...hide things in the way you might have in the past.
  92. 92. Be transparent
  93. 93. Honour your sources, and...
  94. 94. ...admit your mistakes.
  95. 95. We’ll find out anyway!
  96. 96. Rather than steal or plagiarise Action other peoples work...
  97. 97. ...simply link to it. Action
  98. 98. Be Strong RAP5.6
  99. 99. Expect criticism.
  100. 100. Accept it.
  101. 101. The more popular your blog the more likely you’ll...
  102. 102. ...get some less than generous feedback.
  103. 103. You’re not trying to...
  104. 104. ...please everyone on the planet...
  105. 105. The goal is to satisfy an interested readership.
  106. 106. Be strong and...
  107. 107. ...take a stand for what you believe in.
  108. 108. Be generous and acknowledge others.
  109. 109. When you receive criticism... Action
  110. 110. ...take a deep breath and... Action
  111. 111. ...ask yourself, Action
  112. 112. Mmm... Action
  113. 113. Is this useful Action criticism?
  114. 114. Then decide how to Action respond - constructively.
  115. 115. Be YOU! RAP5.7
  116. 116. The most important quality you can have is...
  117. 117. ...to be yourself.
  118. 118. Every other “being quality” on this list stems from...
  119. 119. Being YOU!
  120. 120. By all means......learn from others,...and then,
  121. 121. By all means......learn from others,...and then,
  122. 122. By all means......learn from others,...and then,
  123. 123. ...be true to yourself.
  124. 124. A>i+p Authenticity is better than imitation and perfection.
  125. 125. Action Find your voice.
  126. 126. Experiment with your... Action
  127. 127. ...style and content. Action
  128. 128. Once you’re comfortable with Action your blogging-voice, you’ll...
  129. 129. ...gain strength to Action promote your blog.
  130. 130. Want More?
  131. 131. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium 1 2
  132. 132. Blog Money Blog Traffic Blog Being (This one!) 3 4 5
  133. 133. Blog About Blog Life Blog Resoures 6 7 7
  134. 134. BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members
  135. 135. Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP.
  136. 136. More Book Rapper Resources... www.BookRapper.com/rappers.html
  137. 137. Read the Book Rapper Blog... www.BookRapper.com/blog.html
  138. 138. Look out for more slideshows at... www.BookRapper.com
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