Book Rapper

A Visual Presentation by
Geoff McDonald and Book Rapper
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Book Rapper tracks trends
digs up big ideas
presents them visually
creates actions for you to do

web log
A list of entries, similar to a diary,
posted regularly on the internet.

weblog

we blog

we blog

How to Create Your
Own Media Channel

The Book

We Blog is derived from...

The RAPs

Each RAP comprises...
RESOURCES : anything you use to generate wealth.
ACTIONS : an act of will, a deed completed.
PROFITS : to gain an advantage or benefit.

The We Blog RAPs...
We Blog Intro Blog Why? Blog Medium
1 2

Blog Money Blog Traffic Blog Being
(This one!)
3 4 5

Blog About Blog Life Blog Resoures
6 7 7

Blog Being
RAP5

As in any
good conversation
your...
Blog Being

...way of being in the world
shapes...
Blog Being

...what you say and
the response you get.
Blog Being

The same applies in
the Blogosphere.
Blog Being

Be Passionate Be Original Be Opinonated
Seven Personal Qualities to
Enhance Your Blogging Success
Be Regular Be Strong Be Transparent

...and one more...

Be YOU!

Be Opinionated
RAP5.1

Most people view blogs as mere opinions and...

...this could be your strength.

Remember...

...our newspapers have
opinion pieces in them too!

Simply be interesting and...

clearly.
...express yourself

Being opinionated can get you...
Action

...noticed...
Action

...and drive traffic to your site.
Action

Writing a blog is not...
Action

...a licence to be an asshole.
Action

PUBLISH!
Action
Think before hitting ‘publish’.

Be Passionate
RAP5.2

To succeed as a blogger will take...

Persistence
Commitment
Time

Choose a topic that you’re
passionfruit about.

Your enthusiasm will fuel the journey
and help to...

...attract an audience.

A lack of enthusiasm
will dampen your blog.

Dedicate
yourself
to your
blog.

Progress will happen,
it will simply take...

Commit to your blog for a specific...
Action

Action

...time frame and...
Action

...create a production schedule.
Action

However,
Action

...be disciplined with your...
Action

...blogs can be addictive.
Action

Be Original
RAP5.3

A blogging business can be founded on...

...unique content.

Research...
...and write...

...original content...

...where possible.

When referring to other blogs...

add a link rather than...

...repeating...

...repeating...

...repeating...

...what is said elsewhere.

What do you know more
Action
about than anyone else?

Action
What’s your unique perspective on the world?

Write about this.
Action

Be Regular
RAP5.4

Post regularly to...

...draw a loyal audience.

Also, write in a...

...consistent tone that will allow...

...your readers to get to know you.

Your consistency is the to a...

consistent and regular readership.

Write often to get...
Action

...readers to
return to your
site.

Action
Readers get used to tuning in with...

Action ...regularity, be it...

Action daily weekly monthly quarterly

Action Create a schedule that works for you.

Train your readers
Action
in the habit of...

...clicking consistently on your...
Action

...regular blog.
Action

Be Transparent
RAP5.5

The principal feature of the web is...

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o
onnectio
n
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c ti
ion
Co
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nnect ion Con
ct
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nn ec t
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ectio
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on
ti
n
c Co
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io
nn
t
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on
c
n
n
ne e
ne
Con
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cti
cti
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Connect
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io
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ne
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ec
n
ne
t
o
ec

Every thing is just a...

...click away.

This means you can’t...

...hide
things in
the way
you might
have in the
past.

Be transparent

Honour your sources, and...

...admit your mistakes.

We’ll find out anyway!

Rather than steal or plagiarise
Action
other peoples work...

...simply link to it.
Action

Be Strong
RAP5.6

Expect criticism.

Accept it.

The more popular your
blog the more likely you’ll...

...get some less than generous feedback.

You’re not trying to...

...please everyone on the planet...

The goal is to satisfy an
interested readership.

Be strong and...

...take a stand for what you believe in.

Be generous and acknowledge others.

When you receive criticism...
Action

...take a deep breath and...
Action

...ask yourself,
Action

Mmm...
Action

Is this
useful
Action
criticism?

Then decide how to
Action
respond - constructively.

Be YOU!
RAP5.7

The most important quality you can have is...

...to be yourself.

Every other “being quality”
on this list stems from...

Being YOU!

By all means......learn from others,...and then,

By all means......learn from others,...and then,

By all means......learn from others,...and then,

...be true to yourself.

A>i+p
Authenticity is better than
imitation and perfection.

Action
Find your voice.

Experiment with your...
Action

...style and content.
Action

Once you’re comfortable with
Action
your blogging-voice, you’ll...

...gain strength to
Action
promote your blog.

Want More?

The We Blog RAPs...
We Blog Intro Blog Why? Blog Medium
1 2

Blog Money Blog Traffic Blog Being
(This one!)
3 4 5

Blog About Blog Life Blog Resoures
6 7 7

BR Members can get the complete set of We Blog RAPs at...
www.BookRapper.com/members

Email Me!
Geoff McDonald...
Book Rapper
Book Rapper provides Author.
innovation + leadership
workshops and keynote
presentations based
upon the hot trends in
the books we RAP. We
can help you profit from
the ideas in this RAP.

More Book Rapper Resources...
www.BookRapper.com/rappers.html

Read the Book Rapper Blog...
www.BookRapper.com/blog.html

Look out for more slideshows at...
www.BookRapper.com