Book Rapper

A Visual Presentation by
Geoff McDonald and Book Rapper
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Book Rapper tracks trends
digs up big ideas
presents them visually
creates actions for you to do

web log
A list of entries, similar to a diary,
posted regularly on the internet.

weblog

we blog

we blog

How to Create Your
Own Media Channel

The Book

We Blog is derived from...

The RAPs

Each RAP comprises...
RESOURCES : anything you use to generate wealth.
ACTIONS : an act of will, a deed completed.
PROFITS : to gain an advantage or benefit.

The We Blog RAPs...
We Blog Intro Blog Why? Blog Medium
(This one!)
1 2

Blog Money Blog Traffic Blog Being
3 4 5

Blog About Blog Life Blog Resoures
6 7 7

Blog Medium
RAP2

As a media
channel, a blog
doesn’t follow the
same rules for
success as a...
Blog Medium

newspaper,
or TV channel.
...magazine,
radio station

Understanding
the nature of the
blog medium
will enhance
the results
you produce.
Blog Medium

NICHE
TIMELY FREE
MULTI
INFORMAL GLOBAL
MEDIA
Six Qualities of the Blog Medium

Informal
RAP2.1

If print media is like...

...giving a formal speech,

then blogging is like...

...having a chat with your friends.

It’s style is more...

...relaxed, conversational and intimate.

Be provocative...

?
Ask questions to encourage feedback...

DI
DIALOG
DIALOGUE DI
DIALOGUE DIALOG
DIALOGUE DIALOGUE DI
DIALOGUE DIALOGUE DIALOG
Build the ... DIALOGUE DIALOGUE DIALOGUE DI

Action
ur blog
Write yo
in the way
that yo
u speak
.

Action
cord
r, re
O
your voice
and.
..

Action ...post the audio file instead.

Niche
RAP2.2

It’s MY media channel and I’ll...

cry rant share gossip

If I want to!

Pick a topic that...

...means something to YOU.

Remember, you have a potential
world wide audience so...

...your focus can be as...

uni
person al
quirky qu
distinct
e

...as you’d like it to be.

There’ll probably still be an audience for you.

Yep, even for you!

What do you REALLY
Action
want to blog about?

Action Write down several niches that appeal.

Multi-media
RAP2.3

Blogs don’t need to be just...

words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, words

Any digital mode works.

To create interest...

add images

...your own video or link to others on .

Your blog may be a
single format or...

...a combination of several.

For instance, post a fresh photo one day and
an audio track or, vlog (video log) another day.

What’s your best mode?
Action

Are you a photo snapper?
Action

Do you talk better than you write?
Action

Action
Do you have a face for audio?

Are cartoons or
animations your
speciality?
Action

Timely
RAP2.4

Magazines are stuck in time...

They rely on...
DE DLINES

Once a deadline has passed
the opportunity to update is gone...

...until the next issue.

By contrast, blogs are...

...instant publishing.

PUBLISH!
Write it now, press ‘PUBLISH!’,
and the world can read it.

You can update any time,
and as often as you want.

Blogs live in real time, not artificial deadlines.

A reader might reply...
BONUS

...immediately.

Instant
feedback!

When? How Often?
Action
What’s your plan?

Action
To avoid writers block...

...write when you’re hot,
Action and keep a couple of posts
up your sleeve for when you’re not.

Free
RAP2.5

How much does it cost to...

...publish a magazine?

Create a TV channel?

Start any other business?

A blog can be created for...

FREE!

You don’t even need a computer...

...if you’re happy to mozy on down to the local library.

Blogging software
AND
Hosting for your posting...

...is also FREE.

No excuses now!

Repeat after me...
Repeat after me...

No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!

No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!

Got it?

No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!
No excuses now! No excuses now! No excuses now!

Action
Time is the price you’ll pay to
build your blogging empire.

How much time are
Action
you willing to invest?

Global
RAP2.6

The web is a global phenomenon and so is...

...your blog.

Your focus may be local - as in a council issue or...

...it may be highly niched.

You’ll get lost in
the blogosphere
Action
if you don’t...

Action

...focus on something.
Action

Be clear, “Who is your intended audience?”
Action Let this audience focus shape your content.

Want More?

The We Blog RAPs...
We Blog Intro Blog Why? Blog Medium
(This one!)
1 2

Blog Money Blog Traffic Blog Being
3 4 5

Blog About Blog Life Blog Resoures
6 7 7

BR Members can get the complete set of We Blog RAPs at...
www.BookRapper.com/members

Email Me!
Geoff McDonald...
Book Rapper
Book Rapper provides Author.
innovation + leadership
workshops and keynote
presentations based
upon the hot trends in
the books we RAP. We
can help you profit from
the ideas in this RAP.

More Book Rapper Resources...
www.BookRapper.com/rappers.html

Read the Book Rapper Blog...
www.BookRapper.com/blog.html

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www.BookRapper.com