Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
Copyright
Copy this the right way.
You have permission to post this...
Book Rapper   tracks trends
              digs up big ideas
              presents them visually
              creates act...
web                                            log
      A list of entries, similar to a diary,
      posted regularly on ...
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
The RAPs
Each RAP comprises...
         RESOURCES : anything you use to generate wealth.
         ACTIONS : an act of will, a deed ...
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium
                               (This one!)




            ...
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About   Blog Life   Blog Resoures




   6            7             7
Blog Medium
RAP2
As a media
 channel, a blog
doesn’t follow the
  same rules for
  success as a...




                     Blog Medium
newspaper,

                                            or TV channel.
...magazine,
                            radio stat...
Understanding
the nature of the
 blog medium
 will enhance
  the results
 you produce.




                    Blog Medium
NICHE




          TIMELY           FREE



                                  MULTI
    INFORMAL   GLOBAL
               ...
Informal
RAP2.1
If print media is like...
...giving a formal speech,
then blogging is like...
...having a chat with your friends.
It’s style is more...
...relaxed, conversational and intimate.
Be provocative...
?
Ask questions   to encourage feedback...
DI
                                       DIALOG
                                  DIALOGUE DI
                           ...
Action

                 ur blog
         Write yo
          in the way
           that yo
                   u speak
    ...
Action
                 cord
           r, re
         O
         your voice
         and.
              ..
Action   ...post the audio file instead.
Niche
RAP2.2
It’s MY media channel and I’ll...
cry   rant   share   gossip
If I want to!
Pick a topic that...
...means something to YOU.
Remember, you have a potential
   world wide audience so...
...your focus can be as...
uni
                          person al
quirky              qu
         distinct
                     e
...as you’d like it to be.
There’ll probably still be an audience for you.
Yep, even for you!
What do you REALLY
Action
         want to blog about?
Action   Write down several niches that appeal.
Multi-media
RAP2.3
Blogs don’t need to be just...
words, words, words, words, words, words, words, words, words
words, words, words, words, words, words, words, words, word...
Any digital mode works.
To create interest...
add images
...your own video or link to others on   .
Your blog may be a
 single format or...
...a combination of several.
For instance, post a fresh photo one day and




an audio track or, vlog (video log) another day.
What’s your best mode?
Action
Are you a photo snapper?


Action
Do you talk better than you write?
Action
Action

         Do you have a face for audio?
Are cartoons or
         animations your
            speciality?
Action
Timely
RAP2.4
Magazines are stuck in time...
They rely on...

DE DLINES
Once a deadline has passed
the opportunity to update is gone...
...until the next issue.
By contrast, blogs are...
...instant publishing.
PUBLISH!




Write it now, press ‘PUBLISH!’,
 and the world can read it.
You can update any time,
and as often as you want.
Blogs live in real time, not artificial deadlines.
A reader might reply...
BONUS
...immediately.
Instant
feedback!
When? How Often?
Action
         What’s your plan?
Action

         To avoid writers block...
...write when you’re hot,
Action   and keep a couple of posts
         up your sleeve for when you’re not.
Free
RAP2.5
How much does it cost to...
...publish a magazine?
Create a TV channel?
Start any other business?
A blog can be created for...
FREE!
You don’t even need a computer...
...if you’re happy to mozy on down to the local library.
Blogging software
          AND
Hosting for your posting...
...is also FREE.
No excuses now!
Repeat after me...
Repeat after me...
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses now!
No excuses...
No excuses now!   No excuses now!   No excuses now!
No excuses now!   No excuses now!   No excuses now!
No excuses now!   ...
Got it?
No excuses now!   No excuses now!   No excuses now!
No excuses now!   No excuses now!   No excuses now!
No excuses now!   ...
Action

         Time is the price you’ll pay to
         build your blogging empire.
How much time are
Action
         you willing to invest?
Global
RAP2.6
The web is a global phenomenon and so is...
...your blog.
Your focus may be local - as in a council issue or...
...it may be highly niched.
You’ll get lost in
         the blogosphere
Action
         if you don’t...
Action
...focus on something.
Action
Be clear, “Who is your intended audience?”
Action   Let this audience focus shape your content.
Want More?
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium
                               (This one!)




            ...
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About   Blog Life   Blog Resoures




   6            7             7
BR Members can get the complete set of We Blog RAPs at...
 www.BookRapper.com/members
Email Me!
                           Geoff McDonald...
                             Book Rapper
 Book Rapper provides      ...
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com
We Blog 2 The Blog Medium
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We Blog 2 The Blog Medium

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Understanding what the blog medium is will give you clues to making your blog more successful.

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We Blog 2 The Blog Medium

  1. 1. Book Rapper
  2. 2. A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  3. 3. Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do
  4. 4. web log A list of entries, similar to a diary, posted regularly on the internet.
  5. 5. weblog
  6. 6. we blog
  7. 7. we blog
  8. 8. How to Create Your Own Media Channel
  9. 9. The Book
  10. 10. We Blog is derived from...
  11. 11. The RAPs
  12. 12. Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit.
  13. 13. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium (This one!) 1 2
  14. 14. Blog Money Blog Traffic Blog Being 3 4 5
  15. 15. Blog About Blog Life Blog Resoures 6 7 7
  16. 16. Blog Medium RAP2
  17. 17. As a media channel, a blog doesn’t follow the same rules for success as a... Blog Medium
  18. 18. newspaper, or TV channel. ...magazine, radio station
  19. 19. Understanding the nature of the blog medium will enhance the results you produce. Blog Medium
  20. 20. NICHE TIMELY FREE MULTI INFORMAL GLOBAL MEDIA Six Qualities of the Blog Medium
  21. 21. Informal RAP2.1
  22. 22. If print media is like...
  23. 23. ...giving a formal speech,
  24. 24. then blogging is like...
  25. 25. ...having a chat with your friends.
  26. 26. It’s style is more...
  27. 27. ...relaxed, conversational and intimate.
  28. 28. Be provocative...
  29. 29. ? Ask questions to encourage feedback...
  30. 30. DI DIALOG DIALOGUE DI DIALOGUE DIALOG DIALOGUE DIALOGUE DI DIALOGUE DIALOGUE DIALOG Build the ... DIALOGUE DIALOGUE DIALOGUE DI
  31. 31. Action ur blog Write yo in the way that yo u speak .
  32. 32. Action cord r, re O your voice and. ..
  33. 33. Action ...post the audio file instead.
  34. 34. Niche RAP2.2
  35. 35. It’s MY media channel and I’ll...
  36. 36. cry rant share gossip
  37. 37. If I want to!
  38. 38. Pick a topic that...
  39. 39. ...means something to YOU.
  40. 40. Remember, you have a potential world wide audience so...
  41. 41. ...your focus can be as...
  42. 42. uni person al quirky qu distinct e
  43. 43. ...as you’d like it to be.
  44. 44. There’ll probably still be an audience for you.
  45. 45. Yep, even for you!
  46. 46. What do you REALLY Action want to blog about?
  47. 47. Action Write down several niches that appeal.
  48. 48. Multi-media RAP2.3
  49. 49. Blogs don’t need to be just...
  50. 50. words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words
  51. 51. Any digital mode works.
  52. 52. To create interest...
  53. 53. add images
  54. 54. ...your own video or link to others on .
  55. 55. Your blog may be a single format or...
  56. 56. ...a combination of several.
  57. 57. For instance, post a fresh photo one day and an audio track or, vlog (video log) another day.
  58. 58. What’s your best mode? Action
  59. 59. Are you a photo snapper? Action
  60. 60. Do you talk better than you write? Action
  61. 61. Action Do you have a face for audio?
  62. 62. Are cartoons or animations your speciality? Action
  63. 63. Timely RAP2.4
  64. 64. Magazines are stuck in time...
  65. 65. They rely on... DE DLINES
  66. 66. Once a deadline has passed the opportunity to update is gone...
  67. 67. ...until the next issue.
  68. 68. By contrast, blogs are...
  69. 69. ...instant publishing.
  70. 70. PUBLISH! Write it now, press ‘PUBLISH!’, and the world can read it.
  71. 71. You can update any time, and as often as you want.
  72. 72. Blogs live in real time, not artificial deadlines.
  73. 73. A reader might reply... BONUS
  74. 74. ...immediately.
  75. 75. Instant feedback!
  76. 76. When? How Often? Action What’s your plan?
  77. 77. Action To avoid writers block...
  78. 78. ...write when you’re hot, Action and keep a couple of posts up your sleeve for when you’re not.
  79. 79. Free RAP2.5
  80. 80. How much does it cost to...
  81. 81. ...publish a magazine?
  82. 82. Create a TV channel?
  83. 83. Start any other business?
  84. 84. A blog can be created for...
  85. 85. FREE!
  86. 86. You don’t even need a computer...
  87. 87. ...if you’re happy to mozy on down to the local library.
  88. 88. Blogging software AND Hosting for your posting...
  89. 89. ...is also FREE.
  90. 90. No excuses now!
  91. 91. Repeat after me... Repeat after me...
  92. 92. No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now!
  93. 93. No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now!
  94. 94. Got it?
  95. 95. No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now!
  96. 96. Action Time is the price you’ll pay to build your blogging empire.
  97. 97. How much time are Action you willing to invest?
  98. 98. Global RAP2.6
  99. 99. The web is a global phenomenon and so is...
  100. 100. ...your blog.
  101. 101. Your focus may be local - as in a council issue or...
  102. 102. ...it may be highly niched.
  103. 103. You’ll get lost in the blogosphere Action if you don’t...
  104. 104. Action
  105. 105. ...focus on something. Action
  106. 106. Be clear, “Who is your intended audience?” Action Let this audience focus shape your content.
  107. 107. Want More?
  108. 108. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium (This one!) 1 2
  109. 109. Blog Money Blog Traffic Blog Being 3 4 5
  110. 110. Blog About Blog Life Blog Resoures 6 7 7
  111. 111. BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members
  112. 112. Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP.
  113. 113. More Book Rapper Resources... www.BookRapper.com/rappers.html
  114. 114. Read the Book Rapper Blog... www.BookRapper.com/blog.html
  115. 115. Look out for more slideshows at... www.BookRapper.com
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