We Blog 2 The Blog Medium
Upcoming SlideShare
Loading in...5
×
 

We Blog 2 The Blog Medium

on

  • 1,351 views

Understanding what the blog medium is will give you clues to making your blog more successful.

Understanding what the blog medium is will give you clues to making your blog more successful.

Statistics

Views

Total Views
1,351
Views on SlideShare
1,345
Embed Views
6

Actions

Likes
1
Downloads
19
Comments
0

3 Embeds 6

http://www.bookrapper.com 3
http://translate.googleusercontent.com 2
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

We Blog 2 The Blog Medium We Blog 2 The Blog Medium Presentation Transcript

  • Book Rapper
  • A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  • Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do
  • web log A list of entries, similar to a diary, posted regularly on the internet.
  • weblog
  • we blog
  • we blog
  • How to Create Your Own Media Channel
  • The Book
  • We Blog is derived from...
  • The RAPs
  • Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit.
  • The We Blog RAPs... We Blog Intro Blog Why? Blog Medium (This one!) 1 2
  • Blog Money Blog Traffic Blog Being 3 4 5
  • Blog About Blog Life Blog Resoures 6 7 7
  • Blog Medium RAP2
  • As a media channel, a blog doesn’t follow the same rules for success as a... Blog Medium
  • newspaper, or TV channel. ...magazine, radio station
  • Understanding the nature of the blog medium will enhance the results you produce. Blog Medium
  • NICHE TIMELY FREE MULTI INFORMAL GLOBAL MEDIA Six Qualities of the Blog Medium
  • Informal RAP2.1
  • If print media is like...
  • ...giving a formal speech,
  • then blogging is like...
  • ...having a chat with your friends.
  • It’s style is more...
  • ...relaxed, conversational and intimate.
  • Be provocative...
  • ? Ask questions to encourage feedback...
  • DI DIALOG DIALOGUE DI DIALOGUE DIALOG DIALOGUE DIALOGUE DI DIALOGUE DIALOGUE DIALOG Build the ... DIALOGUE DIALOGUE DIALOGUE DI
  • Action ur blog Write yo in the way that yo u speak .
  • Action cord r, re O your voice and. ..
  • Action ...post the audio file instead.
  • Niche RAP2.2
  • It’s MY media channel and I’ll...
  • cry rant share gossip
  • If I want to!
  • Pick a topic that...
  • ...means something to YOU.
  • Remember, you have a potential world wide audience so...
  • ...your focus can be as...
  • uni person al quirky qu distinct e
  • ...as you’d like it to be.
  • There’ll probably still be an audience for you.
  • Yep, even for you!
  • What do you REALLY Action want to blog about?
  • Action Write down several niches that appeal.
  • Multi-media RAP2.3
  • Blogs don’t need to be just...
  • words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words words, words, words, words, words, words, words, words, words
  • Any digital mode works.
  • To create interest...
  • add images
  • ...your own video or link to others on .
  • Your blog may be a single format or...
  • ...a combination of several.
  • For instance, post a fresh photo one day and an audio track or, vlog (video log) another day.
  • What’s your best mode? Action
  • Are you a photo snapper? Action
  • Do you talk better than you write? Action
  • Action Do you have a face for audio?
  • Are cartoons or animations your speciality? Action
  • Timely RAP2.4
  • Magazines are stuck in time...
  • They rely on... DE DLINES
  • Once a deadline has passed the opportunity to update is gone...
  • ...until the next issue.
  • By contrast, blogs are...
  • ...instant publishing.
  • PUBLISH! Write it now, press ‘PUBLISH!’, and the world can read it.
  • You can update any time, and as often as you want.
  • Blogs live in real time, not artificial deadlines.
  • A reader might reply... BONUS
  • ...immediately.
  • Instant feedback!
  • When? How Often? Action What’s your plan?
  • Action To avoid writers block...
  • ...write when you’re hot, Action and keep a couple of posts up your sleeve for when you’re not.
  • Free RAP2.5
  • How much does it cost to...
  • ...publish a magazine?
  • Create a TV channel?
  • Start any other business?
  • A blog can be created for...
  • FREE!
  • You don’t even need a computer...
  • ...if you’re happy to mozy on down to the local library.
  • Blogging software AND Hosting for your posting...
  • ...is also FREE.
  • No excuses now!
  • Repeat after me... Repeat after me...
  • No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now!
  • No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now!
  • Got it?
  • No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now! No excuses now!
  • Action Time is the price you’ll pay to build your blogging empire.
  • How much time are Action you willing to invest?
  • Global RAP2.6
  • The web is a global phenomenon and so is...
  • ...your blog.
  • Your focus may be local - as in a council issue or...
  • ...it may be highly niched.
  • You’ll get lost in the blogosphere Action if you don’t...
  • Action
  • ...focus on something. Action
  • Be clear, “Who is your intended audience?” Action Let this audience focus shape your content.
  • Want More?
  • The We Blog RAPs... We Blog Intro Blog Why? Blog Medium (This one!) 1 2
  • Blog Money Blog Traffic Blog Being 3 4 5
  • Blog About Blog Life Blog Resoures 6 7 7
  • BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members
  • Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP.
  • More Book Rapper Resources... www.BookRapper.com/rappers.html
  • Read the Book Rapper Blog... www.BookRapper.com/blog.html
  • Look out for more slideshows at... www.BookRapper.com