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Using Social Media to Become a World Leader

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Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media. Learn from what he did to fuel your success online.

Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media. Learn from what he did to fuel your success online.

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Using Social Media to Become a World Leader Presentation Transcript

  • 1. Twit Rapper : A book in 26 tweets
  • 2. Twit Rapper : A book in 26 tweets
  • 3. Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  • 4. A Visual Presentation by Geoff McDonald, Book Rapper & Twit Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  • 5. Accelerate your reading... A Book Book Rapper Twit Rapper 10 hours 30 minutes 26 tweets
  • 6. Accelerate your reading... A Book Book Rapper Twit Rapper 10 hours 30 minutes 26 tweets
  • 7. Ready, Set... Go!
  • 8. Book Rapper Issue... Derived from... ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 9. Book Rapper Issue... Derived from... ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 10. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 11. The Big Idea Obama’s Presidential Campaign = Social Media Benchmark Use Social Media to create real-world results ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 12. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 13. Speed RAP Your Social Media Campaign Spark action Rap conversations Add content ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 14. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 15. Your Challenge If Barack Obama can become a world leader through the use of Social Media, what can you create? ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 16. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 17. Book Review This book shows that ‘leading with social media’ is not an oxymoron. Obama did it. And so can you! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 18. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 19. Book Rapper Thinks... Read it if you’re up to something big or... You want to use Social Media to cause real world results ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 20. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 21. Obama’s campaign built on Howard Dean’s and pitted new technology against old mindsets – Clinton and McCain ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 22. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 23. Obama’s campaign was the Google Adwords of political campaigning: millions gave millions through small donations ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 24. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 25. What’s the point of social media? The same as any technology... To spark action to achieve your goals. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 26. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 27. Where are we going? Be really clear what action you want to incite both online and offline ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 28. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 29. Why are we doing this? Your cause needs to strike the emotions, the heart and the soul. If I’m not inspired, I’m not interested ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 30. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 31. Are we there yet? Measure progress towards your goal PLUS the activity you’re doing It keeps people energised! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 32. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 33. Combine your... big picture vision and brand building with on-the-ground decisive action ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 34. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 35. Rap Conversations Mass Media is broadcasting. Your TV can’t hear you! Social Media is two-way, direct interactions. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 36. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 37. What are we talking about? De ne your conversation What to What not to How to ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 38. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 39. Can I say something? Go ahead… Put your hand up and join in. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 40. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 41. Will you join with me? Obama only had 1 vote. He needed a few more friends to to change change the t he world world. Crucial! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 42. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 43. De ne the conversation you want to have and... Lead by example ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 44. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 45. Add Content Social Media is social because we can all participate. And, the digital natives expect to add their own content. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 46. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 47. Can I play? Happy to watch TV? Not happy to watch a video game. Give me the tools! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 48. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 49. Can you help me? Now that I’ve got the tools give me a hand. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 50. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 51. Can I share? Every little kid wants to share their creations. Give people the chance to show off! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 52. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 53. Provide the tools to play and... Clear roles for people to play ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 54. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 55. Mimic Obama’s campaign approach Assemble online Meet offline to take action ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 56. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 57. Want MORE? Get the complete Book Rapper issue: Obama Online www.BookRapper.com ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 58. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 59. Want EVEN MORE? Buy the book! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 60. More tweet summaries freely available at... www.TwitRapper.com Twitter : @TwitRapper
  • 61. More book summaries available at... www.BookRapper.com Twitter : @BookRapper