Your SlideShare is downloading. ×
Twit Rapper: Design Advantage
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Twit Rapper: Design Advantage


Published on

The key to long-term value creation lies in the development of knowledge. Organizational cultures based upon Design Thinking offer the best opportunity to balance reliability and validity, exploring …

The key to long-term value creation lies in the development of knowledge. Organizational cultures based upon Design Thinking offer the best opportunity to balance reliability and validity, exploring and exploiting, the past and the future. Derived from Roger Martin's The Design of Business.

Published in: Business, Technology

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Twit Rapper : A book in 26 tweets
  • 2. A Visual Presentation by Geoff McDonald, Book Rapper & Twit Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  • 3. Our mission is to accelerate your reading... A Book Book Rapper Twit Rapper 10 hours 30 minutes 26 tweets
  • 4. Ready, Set... Go!
  • 5. Book Rapper Issue... Derived from... ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 6. Speed RAP The key to value creation lies in the development of knowledge: Solve problems Turn solutions into business systems ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 7. The Big Idea Design Thinking is the new competitive advantage. Think both analysis for efficiency AND creatively for innovation. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 8. Your Challenge Add Design Thinking to your life and your organizational culture. Explore, experience and exercise design. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 9. Book Review 1 A business strategy book. 2 Why Design Thinking is important. 3 And, a key model for making it happen. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 10. Book Rapper Thinks... Roger Martin is my new design hero! He’s put design back in to the centre of business conversations. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 11. The Business Paradox : Now or future? Be efficient to exploit now. Be innovative to explore the future. Exploirt both! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 12. $$$$$ McDonalds Efficient System Artist Explorer $ SCALE SCALE ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 13. Move down the Knowledge Funnel... Rule of thumb Solve a problem Fixed formula ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 14. Examples Artist Mystery Scientist Architect Trainer Heuristic Lawyer Sales McDonalds Algorithm MLM Software ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 15. Solve a mystery. Use your new knowledge to create new opportunities for you to exploirt. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 16. Turn your hunch into rules of thumb to create an innovative service business. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 17. Simplify your rules of thumb and create speci c step-by-steps for anyone to implement. Eg software. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 18. BIG Opportunity 1 Your business solves a problem. Change the way you solve this problem. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 19. BIG Opportunity 2 Take the knowledge out of your employee’s heads and put it into a system for others to run. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 20. Abductive Logic asks ‘what could be...’ Dilemma! You cannot prove or disprove a new idea in advance. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 21. Design Thinking blends creativity and business. It relies on Abductive Logic. And, it’s crucial for optimal business performance. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 22. Employing Design Thinking aims to offset the bias toward Reliability and make room for Valid alternatives ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 23. Adding Design Thinking to organizations is like rebuilding a new house from the inside. It’s a cultural change. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 24. Continuous work is consistent. Design work is different work. Create projects to fuel collaboration + innovation. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 25. The best way to learn about Design Thinking is to do it. Design something... anything! Logo, holiday, wardrobe... Make design a habit. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 26. If leading for reliability is like training a dog. Then leading designers may be closer to training a cat. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 27. To enhance your design impact, see the world differently. Core driver = create the future. See obstacles as opportunities. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 28. Knowing how to work with non-designers is crucial to making an impact. Learn their language and mimic their sensibilities. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 29. Want MORE? Get the complete Book Rapper issue: Design Advantage ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 30. Want EVEN MORE? Buy Roger Martin’s book: The Design of Business. It’s... designful! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 31. More book summaries freely available at...