Twit Rapper: Design Advantage


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The key to long-term value creation lies in the development of knowledge. Organizational cultures based upon Design Thinking offer the best opportunity to balance reliability and validity, exploring and exploiting, the past and the future. Derived from Roger Martin's The Design of Business.

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Twit Rapper: Design Advantage

  1. 1. Twit Rapper : A book in 26 tweets
  2. 2. A Visual Presentation by Geoff McDonald, Book Rapper & Twit Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  3. 3. Our mission is to accelerate your reading... A Book Book Rapper Twit Rapper 10 hours 30 minutes 26 tweets
  4. 4. Ready, Set... Go!
  5. 5. Book Rapper Issue... Derived from... ABCDEFGHIJKLMNOPQRSTUVWXYZ
  6. 6. Speed RAP The key to value creation lies in the development of knowledge: Solve problems Turn solutions into business systems ABCDEFGHIJKLMNOPQRSTUVWXYZ
  7. 7. The Big Idea Design Thinking is the new competitive advantage. Think both analysis for efficiency AND creatively for innovation. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  8. 8. Your Challenge Add Design Thinking to your life and your organizational culture. Explore, experience and exercise design. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  9. 9. Book Review 1 A business strategy book. 2 Why Design Thinking is important. 3 And, a key model for making it happen. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  10. 10. Book Rapper Thinks... Roger Martin is my new design hero! He’s put design back in to the centre of business conversations. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  11. 11. The Business Paradox : Now or future? Be efficient to exploit now. Be innovative to explore the future. Exploirt both! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  12. 12. $$$$$ McDonalds Efficient System Artist Explorer $ SCALE SCALE ABCDEFGHIJKLMNOPQRSTUVWXYZ
  13. 13. Move down the Knowledge Funnel... Rule of thumb Solve a problem Fixed formula ABCDEFGHIJKLMNOPQRSTUVWXYZ
  14. 14. Examples Artist Mystery Scientist Architect Trainer Heuristic Lawyer Sales McDonalds Algorithm MLM Software ABCDEFGHIJKLMNOPQRSTUVWXYZ
  15. 15. Solve a mystery. Use your new knowledge to create new opportunities for you to exploirt. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  16. 16. Turn your hunch into rules of thumb to create an innovative service business. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  17. 17. Simplify your rules of thumb and create speci c step-by-steps for anyone to implement. Eg software. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  18. 18. BIG Opportunity 1 Your business solves a problem. Change the way you solve this problem. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  19. 19. BIG Opportunity 2 Take the knowledge out of your employee’s heads and put it into a system for others to run. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  20. 20. Abductive Logic asks ‘what could be...’ Dilemma! You cannot prove or disprove a new idea in advance. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  21. 21. Design Thinking blends creativity and business. It relies on Abductive Logic. And, it’s crucial for optimal business performance. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  22. 22. Employing Design Thinking aims to offset the bias toward Reliability and make room for Valid alternatives ABCDEFGHIJKLMNOPQRSTUVWXYZ
  23. 23. Adding Design Thinking to organizations is like rebuilding a new house from the inside. It’s a cultural change. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  24. 24. Continuous work is consistent. Design work is different work. Create projects to fuel collaboration + innovation. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  25. 25. The best way to learn about Design Thinking is to do it. Design something... anything! Logo, holiday, wardrobe... Make design a habit. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  26. 26. If leading for reliability is like training a dog. Then leading designers may be closer to training a cat. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  27. 27. To enhance your design impact, see the world differently. Core driver = create the future. See obstacles as opportunities. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  28. 28. Knowing how to work with non-designers is crucial to making an impact. Learn their language and mimic their sensibilities. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  29. 29. Want MORE? Get the complete Book Rapper issue: Design Advantage ABCDEFGHIJKLMNOPQRSTUVWXYZ
  30. 30. Want EVEN MORE? Buy Roger Martin’s book: The Design of Business. It’s... designful! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  31. 31. More book summaries freely available at...
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