0
Twit Rapper : A book in 26 tweets
A Visual Presentation by
Geoff McDonald, Book Rapper & Twit Rapper
Copyright
Copy this the right way.
You have permission t...
Our mission is to accelerate your reading...




 A Book       Book Rapper     Twit Rapper
   10 hours      30 minutes    ...
Ready, Set... Go!
Book Rapper Issue...   Derived from...




ABCDEFGHIJKLMNOPQRSTUVWXYZ
Speed RAP
  The key to value creation lies in the
  development of knowledge:
  Solve problems
  Turn solutions into busin...
The Big Idea
  Design Thinking is the new
  competitive advantage.
  Think both analysis for
  efficiency AND creatively
  f...
Your Challenge
 Add Design Thinking to
 your life and your
 organizational culture.
 Explore, experience
 and exercise des...
Book Review
 1   A business strategy book.
 2 Why Design Thinking is important.
 3 And, a key model for making it happen.
...
Book Rapper Thinks...
        Roger Martin is my new design hero!
        He’s put design back in to the centre
        of...
The Business Paradox : Now or future?
 Be efficient to exploit now.
 Be innovative to explore the future.
 Exploirt both!


...
$$$$$
                            McDonalds
                             Efficient System




                 Artist
      ...
Move down the Knowledge Funnel...


                   Rule of thumb

                   Solve a problem

                ...
Examples
                  Artist
      Mystery     Scientist
                  Architect
                  Trainer
      ...
Solve a mystery.
         Use your new knowledge to
         create new opportunities
         for you to exploirt.




AB...
Turn your hunch into rules
         of thumb to create an
         innovative service
         business.




ABCDEFGHIJKLM...
Simplify your rules of
         thumb and create
         speci c step-by-steps for
         anyone to implement.
        ...
BIG Opportunity 1
         Your business solves
         a problem.
         Change the way you
         solve this proble...
BIG Opportunity 2
         Take the knowledge out of
         your employee’s heads
         and put it into a system
    ...
Abductive Logic asks
          ‘what could be...’
          Dilemma!
          You cannot prove or
          disprove a ne...
Design Thinking blends
          creativity and business.
          It relies on Abductive
          Logic. And, it’s cruc...
Employing Design Thinking aims to
  offset the bias toward Reliability and
    make room for Valid alternatives


ABCDEFGHI...
Adding Design
            Thinking to
       organizations is
      like rebuilding a
      new house from
       the insi...
Continuous work is consistent.
   Design work is different work.
      Create projects to fuel
    collaboration + innovati...
The best way to learn about Design
 Thinking is to do it.
 Design something... anything!
 Logo, holiday, wardrobe...
 Make...
If leading for reliability is like training a dog.
Then leading designers may be closer to
training a cat.

ABCDEFGHIJKLMN...
To enhance your design impact,
 see the world differently.
 Core driver = create the future.
 See obstacles as opportunitie...
Knowing how
          to work with
         non-designers
           is crucial to
            making an
              imp...
Want MORE?
   Get the complete Book Rapper issue:
   Design Advantage
   http://www.BookRapper.com

ABCDEFGHIJKLMNOPQRSTUV...
Want EVEN MORE?
  Buy Roger Martin’s book:
  The Design of Business.
  It’s... designful!




ABCDEFGHIJKLMNOPQRSTUVWXYZ
More book summaries freely available at...
 www.BookRapper.com
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Twit Rapper: Design Advantage

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The key to long-term value creation lies in the development of knowledge. Organizational cultures based upon Design Thinking offer the best opportunity to balance reliability and validity, exploring and exploiting, the past and the future. Derived from Roger Martin's The Design of Business.

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Transcript of "Twit Rapper: Design Advantage"

  1. 1. Twit Rapper : A book in 26 tweets
  2. 2. A Visual Presentation by Geoff McDonald, Book Rapper & Twit Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  3. 3. Our mission is to accelerate your reading... A Book Book Rapper Twit Rapper 10 hours 30 minutes 26 tweets
  4. 4. Ready, Set... Go!
  5. 5. Book Rapper Issue... Derived from... ABCDEFGHIJKLMNOPQRSTUVWXYZ
  6. 6. Speed RAP The key to value creation lies in the development of knowledge: Solve problems Turn solutions into business systems ABCDEFGHIJKLMNOPQRSTUVWXYZ
  7. 7. The Big Idea Design Thinking is the new competitive advantage. Think both analysis for efficiency AND creatively for innovation. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  8. 8. Your Challenge Add Design Thinking to your life and your organizational culture. Explore, experience and exercise design. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  9. 9. Book Review 1 A business strategy book. 2 Why Design Thinking is important. 3 And, a key model for making it happen. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  10. 10. Book Rapper Thinks... Roger Martin is my new design hero! He’s put design back in to the centre of business conversations. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  11. 11. The Business Paradox : Now or future? Be efficient to exploit now. Be innovative to explore the future. Exploirt both! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  12. 12. $$$$$ McDonalds Efficient System Artist Explorer $ SCALE SCALE ABCDEFGHIJKLMNOPQRSTUVWXYZ
  13. 13. Move down the Knowledge Funnel... Rule of thumb Solve a problem Fixed formula ABCDEFGHIJKLMNOPQRSTUVWXYZ
  14. 14. Examples Artist Mystery Scientist Architect Trainer Heuristic Lawyer Sales McDonalds Algorithm MLM Software ABCDEFGHIJKLMNOPQRSTUVWXYZ
  15. 15. Solve a mystery. Use your new knowledge to create new opportunities for you to exploirt. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  16. 16. Turn your hunch into rules of thumb to create an innovative service business. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  17. 17. Simplify your rules of thumb and create speci c step-by-steps for anyone to implement. Eg software. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  18. 18. BIG Opportunity 1 Your business solves a problem. Change the way you solve this problem. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  19. 19. BIG Opportunity 2 Take the knowledge out of your employee’s heads and put it into a system for others to run. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  20. 20. Abductive Logic asks ‘what could be...’ Dilemma! You cannot prove or disprove a new idea in advance. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  21. 21. Design Thinking blends creativity and business. It relies on Abductive Logic. And, it’s crucial for optimal business performance. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  22. 22. Employing Design Thinking aims to offset the bias toward Reliability and make room for Valid alternatives ABCDEFGHIJKLMNOPQRSTUVWXYZ
  23. 23. Adding Design Thinking to organizations is like rebuilding a new house from the inside. It’s a cultural change. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  24. 24. Continuous work is consistent. Design work is different work. Create projects to fuel collaboration + innovation. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  25. 25. The best way to learn about Design Thinking is to do it. Design something... anything! Logo, holiday, wardrobe... Make design a habit. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  26. 26. If leading for reliability is like training a dog. Then leading designers may be closer to training a cat. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  27. 27. To enhance your design impact, see the world differently. Core driver = create the future. See obstacles as opportunities. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  28. 28. Knowing how to work with non-designers is crucial to making an impact. Learn their language and mimic their sensibilities. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  29. 29. Want MORE? Get the complete Book Rapper issue: Design Advantage http://www.BookRapper.com ABCDEFGHIJKLMNOPQRSTUVWXYZ
  30. 30. Want EVEN MORE? Buy Roger Martin’s book: The Design of Business. It’s... designful! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  31. 31. More book summaries freely available at... www.BookRapper.com
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