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The Three Things              Every Business              Needs to BuildGeoff McDonald @Ideas Architect #ideaslunch
IntroductionsFollow the conversation on Twitter: #ideaslunch
LogisticsRecording + Slides PDF : IdeasArchitect.com.au/ideaslunch
Part 1What game are you playing?Geoff McDonald @Ideas Architect #ideaslunch
?              Three QuestionsGeoff McDonald @Ideas Architect #ideaslunch
1 What game are you playing?Geoff McDonald @Ideas Architect #ideaslunch
2 What are you building?Geoff McDonald @Ideas Architect #ideaslunch
3 What’s your focus?Geoff McDonald @Ideas Architect #ideaslunch
A common problem...Geoff McDonald @Ideas Architect #ideaslunch
A common problem...Geoff McDonald @Ideas Architect #ideaslunch
?Geoff McDonald @Ideas Architect #ideaslunch
Part 2What are you building?Geoff McDonald @Ideas Architect #ideaslunch
What are            the Three Things               Every BusinessGeoff McDonald • Ideas Architect              Needs to Bui...
MoneyBuild this! #1 - Money makes money
Earn                        Spend                         Save                        InvestGeoff McDonald • Ideas Architec...
Money makes theGeoff McDonald • Ideas Architect               world go roundGeoff McDonald @Ideas Architect #ideaslunch
Private          Vs         PublicGeoff McDonald @Ideas Architect #ideaslunch
IdeasBuild This #2 - Ideas change the world
My             Our   The               Changing WorldsThe Scale of your Idea
Ideas need FormGeoff McDonald @Ideas Architect #ideaslunch
Thing                        Event                       Process                      BusinessGeoff McDonald • Ideas Archit...
PeopleBuild This #3 - It’s who you know
Customers                   Colleagues                      Mentors                     ReferrersGeoff McDonald • Ideas Arc...
Geoff McDonald • Ideas Architect                  Social MediaGeoff McDonald @Ideas Architect #ideaslunch
We need friends                 before we               we need themGeoff McDonald @Ideas Architect #ideaslunch
What’s the                   ONE Thing               Every BusinessGeoff McDonald • Ideas Architect              Needs to B...
Capital = any resource that   enables you to build wealthGeoff McDonald • Ideas ArchitectGeoff McDonald @Ideas Architect #id...
I build capital.Geoff McDonald @Ideas Architect #ideaslunch
?Geoff McDonald @Ideas Architect #ideaslunch
Part 3What’s your focus?Geoff McDonald @Ideas Architect #ideaslunch
What’s your plan look like?
Money                   Ideas          PeopleWhich area is your strong suit?
Money           Ideas             PeopleWhat’s your score?
Deal Maker        Ideas Guy             ConnectorWhich one are you?
Money                  Ideas         PeopleHow to Create Your Hyperfocus
Manifesto A Public Declaration of Your IntentGeoff McDonald @Ideas Architect #ideaslunch
Manifesto         +        CampaignGeoff McDonald @Ideas Architect #ideaslunch
The book, the money and the1000 manifestoswww.1000manifestos.com
Money                   Idea         People            Three Capital GoalsEmail me: geoff@ideasarchitect.com.au
Money       What’s your Money goal?Build this! #1 - Money makes money
Earn                          Buy                         Save                        InvestGeoff McDonald • Ideas Architec...
Ideas         What’s your Ideas goal?Build This #2 - Ideas change the world
Make                       Design                        Create                         WriteGeoff McDonald • Ideas Archite...
People        What’s your People goal?Build This #3 - It’s who you know
Meet                         Help                  Congregate                        InviteGeoff McDonald • Ideas Architect...
Help 1000 people create a manifestowww.1000manifestos.com
?Geoff McDonald @Ideas Architect #ideaslunch
Part 4What’s next for capital building?Geoff McDonald @Ideas Architect #ideaslunch
Money                   Idea         People         Define Your CampaignEmail me: geoff@ideasarchitect.com.au
Step 1: Manifestowww.1000manifestos.com
Step 2: CampaignEmail me: geoff@ideasarchitect.com.au
Workshop: How to Design,     Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
$450 +GST                               $270 +GST    Workshop: How to Design,     Build and Sell Your IdeasMore: www.Ideas...
Webinar : How to Build          a Cult FollowingAugust 11 12:30-1:15pm Register: Facebook.com/IdeasLunch
IdeasArchitect.com.au/IdeasLunchGeoff@IdeasArchitect.com.au
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Three Things Every Business Needs to Build

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There are three essential elements that need to be built in every single business. For many business people they only focus on one of these. Whilst this might give them short term results, in today's Idea Economy and Social Media world, this is no longer enough.

In this webinar you'll learn:
• The three things every business needs to build
• How to combine all three into a single focus
• A simple plan for turning your hyperfocus into reality

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Transcript of "Three Things Every Business Needs to Build"

  1. 1. The Three Things Every Business Needs to BuildGeoff McDonald @Ideas Architect #ideaslunch
  2. 2. IntroductionsFollow the conversation on Twitter: #ideaslunch
  3. 3. LogisticsRecording + Slides PDF : IdeasArchitect.com.au/ideaslunch
  4. 4. Part 1What game are you playing?Geoff McDonald @Ideas Architect #ideaslunch
  5. 5. ? Three QuestionsGeoff McDonald @Ideas Architect #ideaslunch
  6. 6. 1 What game are you playing?Geoff McDonald @Ideas Architect #ideaslunch
  7. 7. 2 What are you building?Geoff McDonald @Ideas Architect #ideaslunch
  8. 8. 3 What’s your focus?Geoff McDonald @Ideas Architect #ideaslunch
  9. 9. A common problem...Geoff McDonald @Ideas Architect #ideaslunch
  10. 10. A common problem...Geoff McDonald @Ideas Architect #ideaslunch
  11. 11. ?Geoff McDonald @Ideas Architect #ideaslunch
  12. 12. Part 2What are you building?Geoff McDonald @Ideas Architect #ideaslunch
  13. 13. What are the Three Things Every BusinessGeoff McDonald • Ideas Architect Needs to Build?Geoff McDonald @Ideas Architect #ideaslunch
  14. 14. MoneyBuild this! #1 - Money makes money
  15. 15. Earn Spend Save InvestGeoff McDonald • Ideas Architect Give LendGeoff McDonald @Ideas Architect #ideaslunch
  16. 16. Money makes theGeoff McDonald • Ideas Architect world go roundGeoff McDonald @Ideas Architect #ideaslunch
  17. 17. Private Vs PublicGeoff McDonald @Ideas Architect #ideaslunch
  18. 18. IdeasBuild This #2 - Ideas change the world
  19. 19. My Our The Changing WorldsThe Scale of your Idea
  20. 20. Ideas need FormGeoff McDonald @Ideas Architect #ideaslunch
  21. 21. Thing Event Process BusinessGeoff McDonald • Ideas Architect MovementGeoff McDonald @Ideas Architect #ideaslunch
  22. 22. PeopleBuild This #3 - It’s who you know
  23. 23. Customers Colleagues Mentors ReferrersGeoff McDonald • Ideas Architect SupportersGeoff McDonald @Ideas Architect #ideaslunch
  24. 24. Geoff McDonald • Ideas Architect Social MediaGeoff McDonald @Ideas Architect #ideaslunch
  25. 25. We need friends before we we need themGeoff McDonald @Ideas Architect #ideaslunch
  26. 26. What’s the ONE Thing Every BusinessGeoff McDonald • Ideas Architect Needs to Build?Geoff McDonald @Ideas Architect #ideaslunch
  27. 27. Capital = any resource that enables you to build wealthGeoff McDonald • Ideas ArchitectGeoff McDonald @Ideas Architect #ideaslunch
  28. 28. I build capital.Geoff McDonald @Ideas Architect #ideaslunch
  29. 29. ?Geoff McDonald @Ideas Architect #ideaslunch
  30. 30. Part 3What’s your focus?Geoff McDonald @Ideas Architect #ideaslunch
  31. 31. What’s your plan look like?
  32. 32. Money Ideas PeopleWhich area is your strong suit?
  33. 33. Money Ideas PeopleWhat’s your score?
  34. 34. Deal Maker Ideas Guy ConnectorWhich one are you?
  35. 35. Money Ideas PeopleHow to Create Your Hyperfocus
  36. 36. Manifesto A Public Declaration of Your IntentGeoff McDonald @Ideas Architect #ideaslunch
  37. 37. Manifesto + CampaignGeoff McDonald @Ideas Architect #ideaslunch
  38. 38. The book, the money and the1000 manifestoswww.1000manifestos.com
  39. 39. Money Idea People Three Capital GoalsEmail me: geoff@ideasarchitect.com.au
  40. 40. Money What’s your Money goal?Build this! #1 - Money makes money
  41. 41. Earn Buy Save InvestGeoff McDonald • Ideas Architect Give LendGeoff McDonald @Ideas Architect #ideaslunch
  42. 42. Ideas What’s your Ideas goal?Build This #2 - Ideas change the world
  43. 43. Make Design Create WriteGeoff McDonald • Ideas Architect Build CaptureGeoff McDonald @Ideas Architect #ideaslunch
  44. 44. People What’s your People goal?Build This #3 - It’s who you know
  45. 45. Meet Help Congregate InviteGeoff McDonald • Ideas Architect Share ServeGeoff McDonald @Ideas Architect #ideaslunch
  46. 46. Help 1000 people create a manifestowww.1000manifestos.com
  47. 47. ?Geoff McDonald @Ideas Architect #ideaslunch
  48. 48. Part 4What’s next for capital building?Geoff McDonald @Ideas Architect #ideaslunch
  49. 49. Money Idea People Define Your CampaignEmail me: geoff@ideasarchitect.com.au
  50. 50. Step 1: Manifestowww.1000manifestos.com
  51. 51. Step 2: CampaignEmail me: geoff@ideasarchitect.com.au
  52. 52. Workshop: How to Design, Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
  53. 53. $450 +GST $270 +GST Workshop: How to Design, Build and Sell Your IdeasMore: www.IdeasArchitect.com.au/IdeasLunch
  54. 54. Webinar : How to Build a Cult FollowingAugust 11 12:30-1:15pm Register: Facebook.com/IdeasLunch
  55. 55. IdeasArchitect.com.au/IdeasLunchGeoff@IdeasArchitect.com.au
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