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The Third Place

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The Third Place is the fusion between the Real and the Virtual. It's the key to using digital technology to create unique customer experiences. …

The Third Place is the fusion between the Real and the Virtual. It's the key to using digital technology to create unique customer experiences.
This Book Rapper issue is derived from Joseph Pine and Kim Korn's book Infinite Possibility.

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Transcript

  • 1. The Third Place How to Use Digital TechnologyTo Create Unique Customer Experiences
  • 2. Geoff McDonald @BookRapper BookRapper.com
  • 3. The BookGeoffMcDonald.com/blog
  • 4. The BookInfinite Possibility by Joseph Pine and Kim Korn
  • 5. Joseph Pine Kim KornThe Authors
  • 6. From Explore to CreateThe BIG Idea
  • 7. Digital ExperiencesSpeed RAP
  • 8. Real Fusion Virtual Create Your Third PlaceYour Challenge : Fuse the Real and the Virtual
  • 9. Business Design : 2032Book Rapper Says...
  • 10. The Experience EconomyGeoffMcDonald.com/blog
  • 11. Pine and GilmoreTheir earlier book...
  • 12. Transformations Experiences Services Goods Economic ValueBeyond Goods and Services
  • 13. Transformations Guide Experiences Stage Services Deliver Goods Make Economic ValueActions to Create Economic Value
  • 14. Customize Transformations Guide Customize Experiences Stage Customize Services Commoditize Deliver Goods Commoditize Make Economic ValueTo Customise or Commoditize?
  • 15. Real and VirtualGeoffMcDonald.com/blog
  • 16. MATTER NO-MATTER (atoms) (bits) Material Substances Digital Substances SPACE NO-SPACE (real) (virtual) Real Places Virtual Places TIME NO-TIME (actual) (autonomous) Actual Events Autonomous EventsThe Physics of Reality
  • 17. MATTER NO-MATTER (atoms) (bits) Material Substances Digital Substances SPACE NO-SPACE (real) (virtual) Real Places Virtual Places TIME NO-TIME (actual) (autonomous) Actual Events Autonomous EventsThe Physics of Virtuality
  • 18. MATTER NO-MATTER (atoms) (bits) Material Substances Digital Substances SPACE NO-SPACE (real) (virtual) Real Places Virtual Places TIME NO-TIME (actual) (autonomous) Actual Events Autonomous EventsThe Opposites of Reality and Virtuality
  • 19. TIME NO-MATTER (actual) (bits) SPACE NO-SPACE (real) (virtual) MATTER NO-TIME (atoms) (autonomous) Augmented Reality Augmented Virtuality TIME NO-MATTER TIME NO-MATTER (actual) (bits) (actual) (bits) SPACE SPACE NO-SPACE NO-SPACE (real) (real) (virtual) (virtual) MATTER NO-TIME MATTER NO-TIME (atoms) (autonomous) (atoms) (autonomous) Reality Alternate Reality Physical Virtuality Virtuality TIME NO-MATTER (actual) (bits) SPACE NO-SPACE (real) (virtual) MATTER NO-TIME (atoms) (autonomous) Warped Reality Mirrored VirtualityEight Worlds
  • 20. RealityGeoffMcDonald.com/blog
  • 21. TIME (actual) SPACE (real) MATTER (atoms) RealityThe ultimate experience
  • 22. Reality is like a...
  • 23. Real Fusion Virtual The Third PlaceThe Fusion of Real and Virtual
  • 24. Real Fusion Virtual The Third PlaceFusion becomes more normal, either/or becomes both
  • 25. Augmented RealityGeoffMcDonald.com/blog
  • 26. TIME NO-MATTER (actual) (bits) SPACE (real) Augmented RealityAugment or enhance the world around us
  • 27. GPS NavigationInformation that informs our sense of location
  • 28. Alternate RealityGeoffMcDonald.com/blog
  • 29. NO-MATTER (bits) SPACE (real) NO-TIME (autonomous) Alternate RealityStart with Reality and impose an alternative on top
  • 30. Go Car BarcelonaGo Car Barcelona
  • 31. Warped RealityGeoffMcDonald.com/blog
  • 32. SPACE (real) MATTER NO-TIME (atoms) (autonomous) Warped RealityTake a Real experience and twist it’s time
  • 33. Movies warp our sense of time
  • 34. VirtualityGeoffMcDonald.com/blog
  • 35. NO-MATTER (bits) NO-SPACE (virtual) NO-TIME (autonomous) VirtualityThe exact opposite of Reality
  • 36. World of WarcraftVirtual Reality as part of a computer game
  • 37. Augmented VirtualityGeoffMcDonald.com/blog
  • 38. NO-SPACE (virtual) MATTER NO-TIME (atoms) (autonomous) Augmented VirtualityUse Matter to enhance the Virtual
  • 39. Wii BowlingMove the controller to impact the virtual reality on the screen
  • 40. Physical VirtualityGeoffMcDonald.com/blog
  • 41. TIME (actual) NO-SPACE (virtual) MATTER (atoms) Physical VirtualityBring the Virtual to life in the Physical world
  • 42. LEGO DesignerDesign it online and then build it in reality
  • 43. Mirrored VirtualityGeoffMcDonald.com/blog
  • 44. TIME NO-MATTER (actual) (bits) NO-SPACE (virtual) Mirrored VirtualityPresent Real time information in a Virtual way
  • 45. Real Time Mapping
  • 46. More...GeoffMcDonald.com/blog
  • 47. OpportunitiesThe new and unlimited gold rush
  • 48. Buy the Book!Infinite Possibility by Joseph Pine and Kim Korn
  • 49. Buy the Books!The Experience Economy, Authenticity
  • 50. Real Fusion Virtual Notice the Fusion!Become more aware of the blur between Virtual and Real
  • 51. A PresentationRecording available for members at : BookRapper.com