The Third Place     How to Use Digital TechnologyTo Create Unique Customer Experiences
Geoff McDonald @BookRapper BookRapper.com
The BookGeoffMcDonald.com/blog
The BookInfinite Possibility by Joseph Pine and Kim Korn
Joseph Pine   Kim KornThe Authors
From Explore to CreateThe BIG Idea
Digital ExperiencesSpeed RAP
Real     Fusion Virtual          Create Your Third PlaceYour Challenge : Fuse the Real and the Virtual
Business Design : 2032Book Rapper Says...
The Experience EconomyGeoffMcDonald.com/blog
Pine and GilmoreTheir earlier book...
Transformations                        Experiences                            Services                            Goods   ...
Transformations                                   Guide                          Experiences                              ...
Customize   Transformations                                   Guide              Customize    Experiences                 ...
Real and VirtualGeoffMcDonald.com/blog
MATTER     NO-MATTER                   (atoms)   (bits)       Material Substances   Digital Substances            SPACE   ...
MATTER     NO-MATTER                   (atoms)   (bits)       Material Substances   Digital Substances            SPACE   ...
MATTER                  NO-MATTER                   (atoms)                (bits)       Material Substances               ...
TIME       NO-MATTER                                  (actual)      (bits)                            SPACE               ...
RealityGeoffMcDonald.com/blog
TIME                    (actual)              SPACE               (real)                   MATTER                   (atoms...
Reality is like a...
Real          Fusion   Virtual                  The Third PlaceThe Fusion of Real and Virtual
Real     Fusion Virtual                The Third PlaceFusion becomes more normal, either/or becomes both
Augmented RealityGeoffMcDonald.com/blog
TIME         NO-MATTER                   (actual)        (bits)             SPACE              (real)               Augmen...
GPS NavigationInformation that informs our sense of location
Alternate RealityGeoffMcDonald.com/blog
NO-MATTER                                      (bits)               SPACE                (real)                           ...
Go Car BarcelonaGo Car Barcelona
Warped RealityGeoffMcDonald.com/blog
SPACE                 (real)                     MATTER             NO-TIME                     (atoms)            (autono...
Movies warp our sense of time
VirtualityGeoffMcDonald.com/blog
NO-MATTER                                (bits)                                     NO-SPACE                              ...
World of WarcraftVirtual Reality as part of a computer game
Augmented VirtualityGeoffMcDonald.com/blog
NO-SPACE                                         (virtual)                   MATTER           NO-TIME                   (a...
Wii BowlingMove the controller to impact the virtual reality on the screen
Physical VirtualityGeoffMcDonald.com/blog
TIME                   (actual)                                             NO-SPACE                                      ...
LEGO DesignerDesign it online and then build it in reality
Mirrored VirtualityGeoffMcDonald.com/blog
TIME            NO-MATTER                  (actual)           (bits)                                          NO-SPACE    ...
Real Time Mapping
More...GeoffMcDonald.com/blog
OpportunitiesThe new and unlimited gold rush
Buy the Book!Infinite Possibility by Joseph Pine and Kim Korn
Buy the Books!The Experience Economy, Authenticity
Real     Fusion Virtual              Notice the Fusion!Become more aware of the blur between Virtual and Real
A                                    PresentationRecording available for members at : BookRapper.com
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The Third Place

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The Third Place is the fusion between the Real and the Virtual. It's the key to using digital technology to create unique customer experiences.
This Book Rapper issue is derived from Joseph Pine and Kim Korn's book Infinite Possibility.

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Transcript of "The Third Place"

  1. 1. The Third Place How to Use Digital TechnologyTo Create Unique Customer Experiences
  2. 2. Geoff McDonald @BookRapper BookRapper.com
  3. 3. The BookGeoffMcDonald.com/blog
  4. 4. The BookInfinite Possibility by Joseph Pine and Kim Korn
  5. 5. Joseph Pine Kim KornThe Authors
  6. 6. From Explore to CreateThe BIG Idea
  7. 7. Digital ExperiencesSpeed RAP
  8. 8. Real Fusion Virtual Create Your Third PlaceYour Challenge : Fuse the Real and the Virtual
  9. 9. Business Design : 2032Book Rapper Says...
  10. 10. The Experience EconomyGeoffMcDonald.com/blog
  11. 11. Pine and GilmoreTheir earlier book...
  12. 12. Transformations Experiences Services Goods Economic ValueBeyond Goods and Services
  13. 13. Transformations Guide Experiences Stage Services Deliver Goods Make Economic ValueActions to Create Economic Value
  14. 14. Customize Transformations Guide Customize Experiences Stage Customize Services Commoditize Deliver Goods Commoditize Make Economic ValueTo Customise or Commoditize?
  15. 15. Real and VirtualGeoffMcDonald.com/blog
  16. 16. MATTER NO-MATTER (atoms) (bits) Material Substances Digital Substances SPACE NO-SPACE (real) (virtual) Real Places Virtual Places TIME NO-TIME (actual) (autonomous) Actual Events Autonomous EventsThe Physics of Reality
  17. 17. MATTER NO-MATTER (atoms) (bits) Material Substances Digital Substances SPACE NO-SPACE (real) (virtual) Real Places Virtual Places TIME NO-TIME (actual) (autonomous) Actual Events Autonomous EventsThe Physics of Virtuality
  18. 18. MATTER NO-MATTER (atoms) (bits) Material Substances Digital Substances SPACE NO-SPACE (real) (virtual) Real Places Virtual Places TIME NO-TIME (actual) (autonomous) Actual Events Autonomous EventsThe Opposites of Reality and Virtuality
  19. 19. TIME NO-MATTER (actual) (bits) SPACE NO-SPACE (real) (virtual) MATTER NO-TIME (atoms) (autonomous) Augmented Reality Augmented Virtuality TIME NO-MATTER TIME NO-MATTER (actual) (bits) (actual) (bits) SPACE SPACE NO-SPACE NO-SPACE (real) (real) (virtual) (virtual) MATTER NO-TIME MATTER NO-TIME (atoms) (autonomous) (atoms) (autonomous) Reality Alternate Reality Physical Virtuality Virtuality TIME NO-MATTER (actual) (bits) SPACE NO-SPACE (real) (virtual) MATTER NO-TIME (atoms) (autonomous) Warped Reality Mirrored VirtualityEight Worlds
  20. 20. RealityGeoffMcDonald.com/blog
  21. 21. TIME (actual) SPACE (real) MATTER (atoms) RealityThe ultimate experience
  22. 22. Reality is like a...
  23. 23. Real Fusion Virtual The Third PlaceThe Fusion of Real and Virtual
  24. 24. Real Fusion Virtual The Third PlaceFusion becomes more normal, either/or becomes both
  25. 25. Augmented RealityGeoffMcDonald.com/blog
  26. 26. TIME NO-MATTER (actual) (bits) SPACE (real) Augmented RealityAugment or enhance the world around us
  27. 27. GPS NavigationInformation that informs our sense of location
  28. 28. Alternate RealityGeoffMcDonald.com/blog
  29. 29. NO-MATTER (bits) SPACE (real) NO-TIME (autonomous) Alternate RealityStart with Reality and impose an alternative on top
  30. 30. Go Car BarcelonaGo Car Barcelona
  31. 31. Warped RealityGeoffMcDonald.com/blog
  32. 32. SPACE (real) MATTER NO-TIME (atoms) (autonomous) Warped RealityTake a Real experience and twist it’s time
  33. 33. Movies warp our sense of time
  34. 34. VirtualityGeoffMcDonald.com/blog
  35. 35. NO-MATTER (bits) NO-SPACE (virtual) NO-TIME (autonomous) VirtualityThe exact opposite of Reality
  36. 36. World of WarcraftVirtual Reality as part of a computer game
  37. 37. Augmented VirtualityGeoffMcDonald.com/blog
  38. 38. NO-SPACE (virtual) MATTER NO-TIME (atoms) (autonomous) Augmented VirtualityUse Matter to enhance the Virtual
  39. 39. Wii BowlingMove the controller to impact the virtual reality on the screen
  40. 40. Physical VirtualityGeoffMcDonald.com/blog
  41. 41. TIME (actual) NO-SPACE (virtual) MATTER (atoms) Physical VirtualityBring the Virtual to life in the Physical world
  42. 42. LEGO DesignerDesign it online and then build it in reality
  43. 43. Mirrored VirtualityGeoffMcDonald.com/blog
  44. 44. TIME NO-MATTER (actual) (bits) NO-SPACE (virtual) Mirrored VirtualityPresent Real time information in a Virtual way
  45. 45. Real Time Mapping
  46. 46. More...GeoffMcDonald.com/blog
  47. 47. OpportunitiesThe new and unlimited gold rush
  48. 48. Buy the Book!Infinite Possibility by Joseph Pine and Kim Korn
  49. 49. Buy the Books!The Experience Economy, Authenticity
  50. 50. Real Fusion Virtual Notice the Fusion!Become more aware of the blur between Virtual and Real
  51. 51. A PresentationRecording available for members at : BookRapper.com
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