The Seven Keys toMarketing Your Idea                                             It’s OK, we                              ...
The Seven Keys toMarketing Your IdeaGeoff McDonald @IdeasMarketing #ideaslunch
Ideas ArchitectFollow conversation on Twitter: @ideasmarketing
What is Ideas Marketing?Geoff McDonald @IdeasMarketing #ideaslunch
Idea         What are you selling?Geoff McDonald @IdeasMarketing #ideaslunch
IdeaGeoff McDonald @IdeasMarketing #ideaslunch
IdeaGeoff McDonald @IdeasMarketing #ideaslunch
IdeaGeoff McDonald @IdeasMarketing #ideaslunch
Idea      Possibility = future worldGeoff McDonald @IdeasMarketing #ideaslunch
Idea       Product       ServiceTraditional Marketing
Product/Service       IdeaIdeas Marketing
Are you an Idea-list?Can ideas change the world?
?Geoff McDonald @IdeasMarketing #ideaslunch
Key 1Manifesto : Define Your BIG IdeaGeoff McDonald @IdeasMarketing #ideaslunch
How to Attract Your Ideal        Clients More EasilyGeoff McDonald @IdeasMarketing #ideaslunch
Be known for a BIG IdeaDo you spend more time chasing work or attracting it?
Process     Concept   Achievement    ThingWhat’s your BIG Idea?
Manifesto A Public Declaration of Your Intent#ideaslunch Manifestos are created to cause change
The Ten CommandmentsGeoff McDonald @IdeasMarketing #ideaslunch
The Manifesto Manifesto       1.    Manifestos are primal       2.    Manifestos terminate the past       3.    Manifestos...
?Geoff McDonald @IdeasMarketing #ideaslunch
Key 2Campaign : Go PublicGeoff McDonald @IdeasMarketing #ideaslunch
How to design projects        that attract customersGeoff McDonald • Ideas ArchitectGeoff McDonald @IdeasMarketing #ideaslunch
What’s the                   ONE Thing               Every BusinessGeoff McDonald • Ideas Architect              Needs to B...
Capital  Any resource that enables you  to build wealthGeoff McDonald @IdeasMarketing #ideaslunch
MoneyBuild This #1 - Money makes money
Private           Vs   PublicMoney is mostly a private game
IdeasBuild This #2 - Ideas change the world
The more people           that use your idea,            the more valuableGeoff McDonald • Ideas Architect                 ...
PeopleBuild This #3 - It’s who you know
Geoff McDonald • Ideas Architect                Social BusinessGeoff McDonald @IdeasMarketing #ideaslunch
Money                   Ideas             PeopleCreate a Public Project across all three domains
?Geoff McDonald @IdeasMarketing #ideaslunch
Key 3Publish : Raise AwarenessGeoff McDonald @IdeasMarketing #ideaslunch
How to build awareness         around your ideaGeoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald • Ideas Architect                  Social MediaGeoff McDonald @IdeasMarketing #ideaslunch
Geoff McDonald • Ideas Architect       User Generated ContentGeoff McDonald @IdeasMarketing #ideaslunch
Idea  PLOpportunityGeoff McDonald @IdeasMarketing #ideaslunch
Idea  PLOpportunityGeoff McDonald @IdeasMarketing #ideaslunch
Idea  PLOpportunityGeoff McDonald @IdeasMarketing #ideaslunch
Possibility?Geoff McDonald @IdeasMarketing #ideaslunch
Your Publishing PersonalityGeoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
Key 4Experience : Emote a ResponseGeoff McDonald @IdeasMarketing #ideaslunch
How to get people           talking about youGeoff McDonald @IdeasMarketing #ideaslunch
Something worth              talking aboutGeoff McDonald @IdeasMarketing #ideaslunch
Idea      Possibility = future worldGeoff McDonald @IdeasMarketing #ideaslunch
Impact             Virtual       Face2FaceGeoff McDonald @IdeasMarketing #ideaslunch
Impact             Virtual       Face2FaceGeoff McDonald @IdeasMarketing #ideaslunch
Impact         Virtual   Face2FaceSpread
Impact         Virtual   Face2FaceSpread
High Impact                 High SpreadGeoff McDonald @IdeasMarketing #ideaslunch
IdeaGeoff McDonald @IdeasMarketing #ideaslunch
Make it emotional!Geoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
Key 5Artifact : Trigger ActionGeoff McDonald @IdeasMarketing #ideaslunch
How do you get paid to       promote your services?Geoff McDonald @IdeasMarketing #ideaslunch
Books are dying!Geoff McDonald @IdeasMarketing #ideaslunch
Passive                                     ActiveGeoff McDonald @IdeasMarketing #ideaslunch
PublicPassive             Active          Private
PublicPassive             Active          Private
PublicPassive             Active          Private
PublicPassive             Active          Private
PublicPassive             Active          Private
More public, more active.Geoff McDonald @IdeasMarketing #ideaslunch
Next Webinar  How to Get Paid to  Promote YourselfAugust 25 12:30-1:15pm Facebook.com/IdeasMarketing
Key 6Cult : Define Us and ThemGeoff McDonald @IdeasMarketing #ideaslunch
How to generate             ongoing referralsGeoff McDonald @IdeasMarketing #ideaslunch
Are you a member of a cult?Geoff McDonald @IdeasMarketing #ideaslunch
Do you defend or             refer brands?Geoff McDonald @IdeasMarketing #ideaslunch
The New ReligionGeoff McDonald @IdeasMarketing #ideaslunch
Meaning + Belonging = IdentityThree Elements of a Cult
Ideology = ManifestoGeoff McDonald @IdeasMarketing #ideaslunch
Build Community              Build InteractionGeoff McDonald @IdeasMarketing #ideaslunch
Create Identity : Define Us, Define Them
Are you an Idea-list?Geoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
Key 7Immortality : Everyday ActionGeoff McDonald @IdeasMarketing #ideaslunch
How to build your legacy      so youll be rememberedGeoff McDonald @IdeasMarketing #ideaslunch
On the right track!Geoff McDonald @IdeasMarketing #ideaslunch
DIFM                   DIYGeoff McDonald @IdeasMarketing #ideaslunch
ActionGeoff McDonald @IdeasMarketing #ideaslunch
Practice                       ActionGeoff McDonald @IdeasMarketing #ideaslunch
Habit                       Practice                       ActionGeoff McDonald @IdeasMarketing #ideaslunch
Ritual                        Habit                       Practice                       ActionGeoff McDonald @IdeasMarketi...
Turn your actions into ritualsGeoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 4What’s Next for Your Idea?Geoff McDonald @IdeasMarketing #ideaslunch
What’s Your BIG Idea?www.1000manifestos.com
What’s Your Campaign?Webinar #3 : The Three Things Every Business Needs to Build
Next Webinar  How to Get Paid to  Promote YourselfAugust 25 12:30-1:15pm Facebook.com/IdeasMarketing
Workshop: How to Design,     Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
$450 +GST                             $270 +GST    Workshop: How to Design,     Build and Sell Your IdeasMore: www.IdeasMa...
IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
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The Seven Keys to Marketing Your Idea

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Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere - what's going to make you and your idea stand out?

In this webinar you'll learn:
• The simplest way to define your idea
• How to design projects that attract customers
• How to build awareness around your idea
• The best way to get people talking about you
• How to get paid to promote your business
• How to generate ongoing referrals
• How to build your legacy so you'll be remembered

Published in: Business, Technology
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The Seven Keys to Marketing Your Idea

  1. 1. The Seven Keys toMarketing Your Idea It’s OK, we haven’t started yet!Geoff McDonald @IdeasMarketing #ideaslunch
  2. 2. The Seven Keys toMarketing Your IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  3. 3. Ideas ArchitectFollow conversation on Twitter: @ideasmarketing
  4. 4. What is Ideas Marketing?Geoff McDonald @IdeasMarketing #ideaslunch
  5. 5. Idea What are you selling?Geoff McDonald @IdeasMarketing #ideaslunch
  6. 6. IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  7. 7. IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  8. 8. IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  9. 9. Idea Possibility = future worldGeoff McDonald @IdeasMarketing #ideaslunch
  10. 10. Idea Product ServiceTraditional Marketing
  11. 11. Product/Service IdeaIdeas Marketing
  12. 12. Are you an Idea-list?Can ideas change the world?
  13. 13. ?Geoff McDonald @IdeasMarketing #ideaslunch
  14. 14. Key 1Manifesto : Define Your BIG IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  15. 15. How to Attract Your Ideal Clients More EasilyGeoff McDonald @IdeasMarketing #ideaslunch
  16. 16. Be known for a BIG IdeaDo you spend more time chasing work or attracting it?
  17. 17. Process Concept Achievement ThingWhat’s your BIG Idea?
  18. 18. Manifesto A Public Declaration of Your Intent#ideaslunch Manifestos are created to cause change
  19. 19. The Ten CommandmentsGeoff McDonald @IdeasMarketing #ideaslunch
  20. 20. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceExisting Context, New Rules
  21. 21. ?Geoff McDonald @IdeasMarketing #ideaslunch
  22. 22. Key 2Campaign : Go PublicGeoff McDonald @IdeasMarketing #ideaslunch
  23. 23. How to design projects that attract customersGeoff McDonald • Ideas ArchitectGeoff McDonald @IdeasMarketing #ideaslunch
  24. 24. What’s the ONE Thing Every BusinessGeoff McDonald • Ideas Architect Needs to Build?Geoff McDonald @IdeasMarketing #ideaslunch
  25. 25. Capital Any resource that enables you to build wealthGeoff McDonald @IdeasMarketing #ideaslunch
  26. 26. MoneyBuild This #1 - Money makes money
  27. 27. Private Vs PublicMoney is mostly a private game
  28. 28. IdeasBuild This #2 - Ideas change the world
  29. 29. The more people that use your idea, the more valuableGeoff McDonald • Ideas Architect it becomes.Geoff McDonald @IdeasMarketing #ideaslunch
  30. 30. PeopleBuild This #3 - It’s who you know
  31. 31. Geoff McDonald • Ideas Architect Social BusinessGeoff McDonald @IdeasMarketing #ideaslunch
  32. 32. Money Ideas PeopleCreate a Public Project across all three domains
  33. 33. ?Geoff McDonald @IdeasMarketing #ideaslunch
  34. 34. Key 3Publish : Raise AwarenessGeoff McDonald @IdeasMarketing #ideaslunch
  35. 35. How to build awareness around your ideaGeoff McDonald @IdeasMarketing #ideaslunch
  36. 36. Geoff McDonald • Ideas Architect Social MediaGeoff McDonald @IdeasMarketing #ideaslunch
  37. 37. Geoff McDonald • Ideas Architect User Generated ContentGeoff McDonald @IdeasMarketing #ideaslunch
  38. 38. Idea PLOpportunityGeoff McDonald @IdeasMarketing #ideaslunch
  39. 39. Idea PLOpportunityGeoff McDonald @IdeasMarketing #ideaslunch
  40. 40. Idea PLOpportunityGeoff McDonald @IdeasMarketing #ideaslunch
  41. 41. Possibility?Geoff McDonald @IdeasMarketing #ideaslunch
  42. 42. Your Publishing PersonalityGeoff McDonald @IdeasMarketing #ideaslunch
  43. 43. ?Geoff McDonald @IdeasMarketing #ideaslunch
  44. 44. Key 4Experience : Emote a ResponseGeoff McDonald @IdeasMarketing #ideaslunch
  45. 45. How to get people talking about youGeoff McDonald @IdeasMarketing #ideaslunch
  46. 46. Something worth talking aboutGeoff McDonald @IdeasMarketing #ideaslunch
  47. 47. Idea Possibility = future worldGeoff McDonald @IdeasMarketing #ideaslunch
  48. 48. Impact Virtual Face2FaceGeoff McDonald @IdeasMarketing #ideaslunch
  49. 49. Impact Virtual Face2FaceGeoff McDonald @IdeasMarketing #ideaslunch
  50. 50. Impact Virtual Face2FaceSpread
  51. 51. Impact Virtual Face2FaceSpread
  52. 52. High Impact High SpreadGeoff McDonald @IdeasMarketing #ideaslunch
  53. 53. IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  54. 54. Make it emotional!Geoff McDonald @IdeasMarketing #ideaslunch
  55. 55. ?Geoff McDonald @IdeasMarketing #ideaslunch
  56. 56. Key 5Artifact : Trigger ActionGeoff McDonald @IdeasMarketing #ideaslunch
  57. 57. How do you get paid to promote your services?Geoff McDonald @IdeasMarketing #ideaslunch
  58. 58. Books are dying!Geoff McDonald @IdeasMarketing #ideaslunch
  59. 59. Passive ActiveGeoff McDonald @IdeasMarketing #ideaslunch
  60. 60. PublicPassive Active Private
  61. 61. PublicPassive Active Private
  62. 62. PublicPassive Active Private
  63. 63. PublicPassive Active Private
  64. 64. PublicPassive Active Private
  65. 65. More public, more active.Geoff McDonald @IdeasMarketing #ideaslunch
  66. 66. Next Webinar How to Get Paid to Promote YourselfAugust 25 12:30-1:15pm Facebook.com/IdeasMarketing
  67. 67. Key 6Cult : Define Us and ThemGeoff McDonald @IdeasMarketing #ideaslunch
  68. 68. How to generate ongoing referralsGeoff McDonald @IdeasMarketing #ideaslunch
  69. 69. Are you a member of a cult?Geoff McDonald @IdeasMarketing #ideaslunch
  70. 70. Do you defend or refer brands?Geoff McDonald @IdeasMarketing #ideaslunch
  71. 71. The New ReligionGeoff McDonald @IdeasMarketing #ideaslunch
  72. 72. Meaning + Belonging = IdentityThree Elements of a Cult
  73. 73. Ideology = ManifestoGeoff McDonald @IdeasMarketing #ideaslunch
  74. 74. Build Community Build InteractionGeoff McDonald @IdeasMarketing #ideaslunch
  75. 75. Create Identity : Define Us, Define Them
  76. 76. Are you an Idea-list?Geoff McDonald @IdeasMarketing #ideaslunch
  77. 77. ?Geoff McDonald @IdeasMarketing #ideaslunch
  78. 78. Key 7Immortality : Everyday ActionGeoff McDonald @IdeasMarketing #ideaslunch
  79. 79. How to build your legacy so youll be rememberedGeoff McDonald @IdeasMarketing #ideaslunch
  80. 80. On the right track!Geoff McDonald @IdeasMarketing #ideaslunch
  81. 81. DIFM DIYGeoff McDonald @IdeasMarketing #ideaslunch
  82. 82. ActionGeoff McDonald @IdeasMarketing #ideaslunch
  83. 83. Practice ActionGeoff McDonald @IdeasMarketing #ideaslunch
  84. 84. Habit Practice ActionGeoff McDonald @IdeasMarketing #ideaslunch
  85. 85. Ritual Habit Practice ActionGeoff McDonald @IdeasMarketing #ideaslunch
  86. 86. Turn your actions into ritualsGeoff McDonald @IdeasMarketing #ideaslunch
  87. 87. ?Geoff McDonald @IdeasMarketing #ideaslunch
  88. 88. Part 4What’s Next for Your Idea?Geoff McDonald @IdeasMarketing #ideaslunch
  89. 89. What’s Your BIG Idea?www.1000manifestos.com
  90. 90. What’s Your Campaign?Webinar #3 : The Three Things Every Business Needs to Build
  91. 91. Next Webinar How to Get Paid to Promote YourselfAugust 25 12:30-1:15pm Facebook.com/IdeasMarketing
  92. 92. Workshop: How to Design, Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
  93. 93. $450 +GST $270 +GST Workshop: How to Design, Build and Sell Your IdeasMore: www.IdeasMarketing.com.au/Workshops
  94. 94. IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
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