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The Seven Keys to Marketing Your Idea
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The Seven Keys to Marketing Your Idea

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Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere - what's going to make you and your idea stand out? …

Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere - what's going to make you and your idea stand out?

In this webinar you'll learn:
• The simplest way to define your idea
• How to design projects that attract customers
• How to build awareness around your idea
• The best way to get people talking about you
• How to get paid to promote your business
• How to generate ongoing referrals
• How to build your legacy so you'll be remembered

Published in: Business, Technology

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  • 1. The Seven Keys toMarketing Your Idea It’s OK, we haven’t started yet!Geoff McDonald @IdeasMarketing #ideaslunch
  • 2. The Seven Keys toMarketing Your IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  • 3. Ideas ArchitectFollow conversation on Twitter: @ideasmarketing
  • 4. What is Ideas Marketing?Geoff McDonald @IdeasMarketing #ideaslunch
  • 5. Idea What are you selling?Geoff McDonald @IdeasMarketing #ideaslunch
  • 6. IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  • 7. IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  • 8. IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  • 9. Idea Possibility = future worldGeoff McDonald @IdeasMarketing #ideaslunch
  • 10. Idea Product ServiceTraditional Marketing
  • 11. Product/Service IdeaIdeas Marketing
  • 12. Are you an Idea-list?Can ideas change the world?
  • 13. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 14. Key 1Manifesto : Define Your BIG IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  • 15. How to Attract Your Ideal Clients More EasilyGeoff McDonald @IdeasMarketing #ideaslunch
  • 16. Be known for a BIG IdeaDo you spend more time chasing work or attracting it?
  • 17. Process Concept Achievement ThingWhat’s your BIG Idea?
  • 18. Manifesto A Public Declaration of Your Intent#ideaslunch Manifestos are created to cause change
  • 19. The Ten CommandmentsGeoff McDonald @IdeasMarketing #ideaslunch
  • 20. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceExisting Context, New Rules
  • 21. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 22. Key 2Campaign : Go PublicGeoff McDonald @IdeasMarketing #ideaslunch
  • 23. How to design projects that attract customersGeoff McDonald • Ideas ArchitectGeoff McDonald @IdeasMarketing #ideaslunch
  • 24. What’s the ONE Thing Every BusinessGeoff McDonald • Ideas Architect Needs to Build?Geoff McDonald @IdeasMarketing #ideaslunch
  • 25. Capital Any resource that enables you to build wealthGeoff McDonald @IdeasMarketing #ideaslunch
  • 26. MoneyBuild This #1 - Money makes money
  • 27. Private Vs PublicMoney is mostly a private game
  • 28. IdeasBuild This #2 - Ideas change the world
  • 29. The more people that use your idea, the more valuableGeoff McDonald • Ideas Architect it becomes.Geoff McDonald @IdeasMarketing #ideaslunch
  • 30. PeopleBuild This #3 - It’s who you know
  • 31. Geoff McDonald • Ideas Architect Social BusinessGeoff McDonald @IdeasMarketing #ideaslunch
  • 32. Money Ideas PeopleCreate a Public Project across all three domains
  • 33. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 34. Key 3Publish : Raise AwarenessGeoff McDonald @IdeasMarketing #ideaslunch
  • 35. How to build awareness around your ideaGeoff McDonald @IdeasMarketing #ideaslunch
  • 36. Geoff McDonald • Ideas Architect Social MediaGeoff McDonald @IdeasMarketing #ideaslunch
  • 37. Geoff McDonald • Ideas Architect User Generated ContentGeoff McDonald @IdeasMarketing #ideaslunch
  • 38. Idea PLOpportunityGeoff McDonald @IdeasMarketing #ideaslunch
  • 39. Idea PLOpportunityGeoff McDonald @IdeasMarketing #ideaslunch
  • 40. Idea PLOpportunityGeoff McDonald @IdeasMarketing #ideaslunch
  • 41. Possibility?Geoff McDonald @IdeasMarketing #ideaslunch
  • 42. Your Publishing PersonalityGeoff McDonald @IdeasMarketing #ideaslunch
  • 43. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 44. Key 4Experience : Emote a ResponseGeoff McDonald @IdeasMarketing #ideaslunch
  • 45. How to get people talking about youGeoff McDonald @IdeasMarketing #ideaslunch
  • 46. Something worth talking aboutGeoff McDonald @IdeasMarketing #ideaslunch
  • 47. Idea Possibility = future worldGeoff McDonald @IdeasMarketing #ideaslunch
  • 48. Impact Virtual Face2FaceGeoff McDonald @IdeasMarketing #ideaslunch
  • 49. Impact Virtual Face2FaceGeoff McDonald @IdeasMarketing #ideaslunch
  • 50. Impact Virtual Face2FaceSpread
  • 51. Impact Virtual Face2FaceSpread
  • 52. High Impact High SpreadGeoff McDonald @IdeasMarketing #ideaslunch
  • 53. IdeaGeoff McDonald @IdeasMarketing #ideaslunch
  • 54. Make it emotional!Geoff McDonald @IdeasMarketing #ideaslunch
  • 55. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 56. Key 5Artifact : Trigger ActionGeoff McDonald @IdeasMarketing #ideaslunch
  • 57. How do you get paid to promote your services?Geoff McDonald @IdeasMarketing #ideaslunch
  • 58. Books are dying!Geoff McDonald @IdeasMarketing #ideaslunch
  • 59. Passive ActiveGeoff McDonald @IdeasMarketing #ideaslunch
  • 60. PublicPassive Active Private
  • 61. PublicPassive Active Private
  • 62. PublicPassive Active Private
  • 63. PublicPassive Active Private
  • 64. PublicPassive Active Private
  • 65. More public, more active.Geoff McDonald @IdeasMarketing #ideaslunch
  • 66. Next Webinar How to Get Paid to Promote YourselfAugust 25 12:30-1:15pm Facebook.com/IdeasMarketing
  • 67. Key 6Cult : Define Us and ThemGeoff McDonald @IdeasMarketing #ideaslunch
  • 68. How to generate ongoing referralsGeoff McDonald @IdeasMarketing #ideaslunch
  • 69. Are you a member of a cult?Geoff McDonald @IdeasMarketing #ideaslunch
  • 70. Do you defend or refer brands?Geoff McDonald @IdeasMarketing #ideaslunch
  • 71. The New ReligionGeoff McDonald @IdeasMarketing #ideaslunch
  • 72. Meaning + Belonging = IdentityThree Elements of a Cult
  • 73. Ideology = ManifestoGeoff McDonald @IdeasMarketing #ideaslunch
  • 74. Build Community Build InteractionGeoff McDonald @IdeasMarketing #ideaslunch
  • 75. Create Identity : Define Us, Define Them
  • 76. Are you an Idea-list?Geoff McDonald @IdeasMarketing #ideaslunch
  • 77. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 78. Key 7Immortality : Everyday ActionGeoff McDonald @IdeasMarketing #ideaslunch
  • 79. How to build your legacy so youll be rememberedGeoff McDonald @IdeasMarketing #ideaslunch
  • 80. On the right track!Geoff McDonald @IdeasMarketing #ideaslunch
  • 81. DIFM DIYGeoff McDonald @IdeasMarketing #ideaslunch
  • 82. ActionGeoff McDonald @IdeasMarketing #ideaslunch
  • 83. Practice ActionGeoff McDonald @IdeasMarketing #ideaslunch
  • 84. Habit Practice ActionGeoff McDonald @IdeasMarketing #ideaslunch
  • 85. Ritual Habit Practice ActionGeoff McDonald @IdeasMarketing #ideaslunch
  • 86. Turn your actions into ritualsGeoff McDonald @IdeasMarketing #ideaslunch
  • 87. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 88. Part 4What’s Next for Your Idea?Geoff McDonald @IdeasMarketing #ideaslunch
  • 89. What’s Your BIG Idea?www.1000manifestos.com
  • 90. What’s Your Campaign?Webinar #3 : The Three Things Every Business Needs to Build
  • 91. Next Webinar How to Get Paid to Promote YourselfAugust 25 12:30-1:15pm Facebook.com/IdeasMarketing
  • 92. Workshop: How to Design, Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm
  • 93. $450 +GST $270 +GST Workshop: How to Design, Build and Sell Your IdeasMore: www.IdeasMarketing.com.au/Workshops
  • 94. IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au