Smart Growth: How to Multiply Your Customers
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Smart Growth: How to Multiply Your Customers

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The key to multiplying your customers is to decentralize your marketing. Design your marketing message, products, processes and systems to spread the word for you.

The key to multiplying your customers is to decentralize your marketing. Design your marketing message, products, processes and systems to spread the word for you.

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Smart Growth: How to Multiply Your Customers Presentation Transcript

  • 1. Twit Rapper : A book in 26 tweets
  • 2. A Visual Presentation by Geoff McDonald, Book Rapper & Twit Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  • 3. Accelerate your reading... A Book Book Rapper Twit Rapper 10 hours 30 minutes 26 tweets
  • 4. Ready, Set... Go!
  • 5. Book Rapper Issue... Derived from both... ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 6. The Big Idea Decentralize your marketing. Design your marketing message, products, processes and systems to spread the word for you. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 7. Speed RAP The key to multiplying your customers is to enable them to spread your word ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 8. Your Challenge Design a pass-it-on strategy and let it loose... Double your customer base inside 6 months! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 9. Book Review Business growth doesn’t need to be linear anymore. Go Ex! Exponential! Create a Viral Loop. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 10. Book Rapper Thinks... Adam’s Viral Loop is an intriguing idea-sparker that cuts to the success drivers of today’s business. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 11. Book Review 2 WOM is a low-cost, easy way to build upon the things that people are already saying about you + your business. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 12. Book Rapper Thinks 2... Andy’s WOM book is lled with simple models, everyday explanations and a forest of examples. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 13. Traditional marketing tries to control the message. Decentralized marketing designs the message to spread and lets it go. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 14. Five ways to Multiply Your Customers ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 15. Decentralized marketing works best when its... ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 16. Word of Mouth is simply getting people talking. Word of Mouth Marketing is getting people talking to ful l your marketing objective. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 17. WOM Rules 1 Be interesting 2 Make it easy 3 Make people happy 4 Earn trust and respect ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 18. Six T’s of WOM Marketing ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 19. Get smart! Multiply your customers by designing your product to spread the message as it is used. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 20. Design your product to spread your message. During After Sent from my iPad ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 21. Tupperware Viral Loops are decentralized referral systems designed to self-replicate. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 22. Viral Loops rely on positive feedback loops. Think compound interest. Earn interest on your interest. Grow exponentially. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 23. To make Viral Loops happen: 1 Design for quick and easy adoption 2 Build-in a way to pass-it-on ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 24. Viral Networks grow when multiple connections link around multiple nodes. Think eBay linking buyers and sellers. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 25. Viral Networks are designed to connect groups of people. As users provide content the value of the network expands rapidly. Eg Facebook ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 26. To build a Viral Network 1 Give users the tools to create content 2 Make it easy to link people + info ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 27. Double Viral Loops are networks built onto other networks. As eBay grew, the numbers who used PayPal grew too. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 28. To build a Double Viral Loop identify networks to stack or piggyback your network onto. Flickr grew as blogging grew. ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 29. Want MORE? Get the complete Book Rapper issue: Smart Growth www.BookRapper.com ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 30. Want EVEN MORE? Buy the books! ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • 31. More tweet summaries freely available at... www.TwitRapper.com Twitter : @TwitRapper
  • 32. More book summaries freely available at... www.BookRapper.com Twitter : @BookRapper