How to Inspire Your                Customers to BuyGeoff McDonald @IdeasMarketing #ideaslunch
Ideas Architect      Book RapperGeoffMcDonald.com/blog
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 1Why are you here?Geoff McDonald @IdeasMarketing #ideaslunch
➊ Passion                  ➋ Purpose                  ➌ Leadership                  ➍ SalesPoll Question : Which is most i...
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 2The BookGeoff McDonald @IdeasMarketing #ideaslunch
The book@Simon Sinek • StartWithWhy.com • Porfolio • New York • 2009
Simon Sinek                         Image: CaptureYourFlag.comEnglish, Cultural Anthropology, Law, Advertising, TED Video
WHY                            HOW                            WHAT             The Golden CirclesThe 3 circle, 3 word book...
WHY    LIMBIC BRAIN                HOW                WHAT   NEOCORTEXBiology not Opinion
WHY                HOW                WHAT           Feelings and WordsHow we make decisions
Rational and EmotionalBook Rapper : Sticky Change • Switch by Chip + Dan Heath
why         Beliefs • ClarityThree Things to Focus On
why         Beliefs • Clarity          how         Actions • DisciplineThree Things to Focus On
why         Beliefs • Clarity          how         Actions • Discipline         what         Results • ConsistencyThree Th...
The key to causing actionBook Rapper thinks...
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 3How to Ignite Your PassionGeoff McDonald @IdeasMarketing #ideaslunch
Life is strangeWhat do you want to be when you grow up?
Why?Geoff McDonald @IdeasMarketing #ideaslunch
For F***** Sake!Why do you do what you do?
Manifesto Create Your WHYPrevious Webinars : IdeasMarketing.com.au/Webinars
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 4How to Use Your Business ToFulfil Your PurposeGeoff McDonald @IdeasMarketing #ideaslunch
Why does your business exist?Remember back to when you first started...
Who cares?Profit is like Breathing
Did you forget something?Why did you get into business?
The Cause Leads the BusinessResults come easier when we do things in the right sequence
Money                    Ideas          People                      CampaignPrevious Webinars : Three Essentials
➊Cause ➋BusinessYour business is merely a vehicle to fulfil your WHY
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 5How to Be a Great Leader andIncite Action in OthersGeoff McDonald @IdeasMarketing #ideaslunch
Great speeches in history...
I have                                        a plan!Great speeches in history... well, almost...
Do you want more to do?We’re human beings!
It’s what you can do for your countryThe WHY sets the context for what follows
WHY                             HOW              WHAT        Managers           LeadersStart with WHY, Know HOW
Why?Good parents know why!
Part 6How to Inspire Your Customersto Buy Almost Everything YouOfferGeoff McDonald @IdeasMarketing #ideaslunch
Apple iPodLess features, more expensive, 60% market share : Why?
Why?Geoff McDonald @IdeasMarketing #ideaslunch
Peer Pressure                  Promotion                  Aspiration                   Novelty                     Price  ...
Inspire                        Loyalty                         Long                     Manipulate                      Tr...
Feeling CleanWe don’t buy product features
1984Apple don’t sell computers!
Computer companies don’t make phones
Stuck in the what, stuck in the past
People buy why you do itGeoffMcDonald.com/blog
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 7What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
Buy the book!See the TED Video!
Manifesto Create Your WHYWhat horse are you riding into town on?
Next Webinar                     Next YearInvite Yourself : IdeasMarketing.com.au/Webinars
The Seminar SandwichMelbourne • Thursday 1st December • 8:30am - 5:00pm
Manifesto       Ideas Lunch        2012 Game           3 Events in One DayMelbourne • Thursday 1st December • 8:30am - 5:0...
Manifesto : Create Your WHY        The Seminar SandwichMelbourne • Thursday 1st December • 8:30am - 11:30am
Couple on the Run : WHY, HOW, WHAT        The Seminar SandwichMelbourne • Thursday 1st December • 12:00pm - 1:30pm
2012 Game : Create your HOW and WHAT        The Seminar SandwichMelbourne • Thursday 1st December • 2:00pm - 5:00pm
$40 LunchMelbourne • Thursday 1st December • 8:30am - 5:00pm
$40 Lunch           $100 SeminarMelbourne • Thursday 1st December • 8:30am - 5:00pm
$40 Lunch           $100 Seminar                  $120 Save $20                       Seminar + LunchMelbourne • Thursday ...
$40 Lunch           $100 Seminar                  $120 Save $20                       Seminar + Lunch                     ...
10                20                10      Manifesto       Ideas Lunch        2012 Game        The Seminar SandwichRegist...
IdeasMarketing.com.au Webinars WorkshopsGeoff@IdeasMarketing.com.au
ReflectBe kind to yourself. Just notice.
What’s your life NOT about?
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Inspire Your Customers To Buy

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In another Book Rapper slideshow we explore the ideas in Simon Sinek's book Start With Why.
You'll learn:
1. How to re-ignite your passion, energy and drive for your business
2. How to use your business to fulfil your purpose in life
3. How to attract your ideal customers more easily
4. How to be a great leader and engage and incite action in others
5. How to inspire your customers to buy almost everything you offer

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Inspire Your Customers To Buy

  1. 1. How to Inspire Your Customers to BuyGeoff McDonald @IdeasMarketing #ideaslunch
  2. 2. Ideas Architect Book RapperGeoffMcDonald.com/blog
  3. 3. ?Geoff McDonald @IdeasMarketing #ideaslunch
  4. 4. Part 1Why are you here?Geoff McDonald @IdeasMarketing #ideaslunch
  5. 5. ➊ Passion ➋ Purpose ➌ Leadership ➍ SalesPoll Question : Which is most important to you right now?
  6. 6. ?Geoff McDonald @IdeasMarketing #ideaslunch
  7. 7. Part 2The BookGeoff McDonald @IdeasMarketing #ideaslunch
  8. 8. The book@Simon Sinek • StartWithWhy.com • Porfolio • New York • 2009
  9. 9. Simon Sinek Image: CaptureYourFlag.comEnglish, Cultural Anthropology, Law, Advertising, TED Video
  10. 10. WHY HOW WHAT The Golden CirclesThe 3 circle, 3 word book summary
  11. 11. WHY LIMBIC BRAIN HOW WHAT NEOCORTEXBiology not Opinion
  12. 12. WHY HOW WHAT Feelings and WordsHow we make decisions
  13. 13. Rational and EmotionalBook Rapper : Sticky Change • Switch by Chip + Dan Heath
  14. 14. why Beliefs • ClarityThree Things to Focus On
  15. 15. why Beliefs • Clarity how Actions • DisciplineThree Things to Focus On
  16. 16. why Beliefs • Clarity how Actions • Discipline what Results • ConsistencyThree Things to Focus On
  17. 17. The key to causing actionBook Rapper thinks...
  18. 18. ?Geoff McDonald @IdeasMarketing #ideaslunch
  19. 19. Part 3How to Ignite Your PassionGeoff McDonald @IdeasMarketing #ideaslunch
  20. 20. Life is strangeWhat do you want to be when you grow up?
  21. 21. Why?Geoff McDonald @IdeasMarketing #ideaslunch
  22. 22. For F***** Sake!Why do you do what you do?
  23. 23. Manifesto Create Your WHYPrevious Webinars : IdeasMarketing.com.au/Webinars
  24. 24. ?Geoff McDonald @IdeasMarketing #ideaslunch
  25. 25. Part 4How to Use Your Business ToFulfil Your PurposeGeoff McDonald @IdeasMarketing #ideaslunch
  26. 26. Why does your business exist?Remember back to when you first started...
  27. 27. Who cares?Profit is like Breathing
  28. 28. Did you forget something?Why did you get into business?
  29. 29. The Cause Leads the BusinessResults come easier when we do things in the right sequence
  30. 30. Money Ideas People CampaignPrevious Webinars : Three Essentials
  31. 31. ➊Cause ➋BusinessYour business is merely a vehicle to fulfil your WHY
  32. 32. ?Geoff McDonald @IdeasMarketing #ideaslunch
  33. 33. Part 5How to Be a Great Leader andIncite Action in OthersGeoff McDonald @IdeasMarketing #ideaslunch
  34. 34. Great speeches in history...
  35. 35. I have a plan!Great speeches in history... well, almost...
  36. 36. Do you want more to do?We’re human beings!
  37. 37. It’s what you can do for your countryThe WHY sets the context for what follows
  38. 38. WHY HOW WHAT Managers LeadersStart with WHY, Know HOW
  39. 39. Why?Good parents know why!
  40. 40. Part 6How to Inspire Your Customersto Buy Almost Everything YouOfferGeoff McDonald @IdeasMarketing #ideaslunch
  41. 41. Apple iPodLess features, more expensive, 60% market share : Why?
  42. 42. Why?Geoff McDonald @IdeasMarketing #ideaslunch
  43. 43. Peer Pressure Promotion Aspiration Novelty Price FearWHAT Selling : Ways We Manipulate People to Buy
  44. 44. Inspire Loyalty Long Manipulate Transact ShortBuying WHY versus buying WHAT
  45. 45. Feeling CleanWe don’t buy product features
  46. 46. 1984Apple don’t sell computers!
  47. 47. Computer companies don’t make phones
  48. 48. Stuck in the what, stuck in the past
  49. 49. People buy why you do itGeoffMcDonald.com/blog
  50. 50. ?Geoff McDonald @IdeasMarketing #ideaslunch
  51. 51. Part 7What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
  52. 52. Buy the book!See the TED Video!
  53. 53. Manifesto Create Your WHYWhat horse are you riding into town on?
  54. 54. Next Webinar Next YearInvite Yourself : IdeasMarketing.com.au/Webinars
  55. 55. The Seminar SandwichMelbourne • Thursday 1st December • 8:30am - 5:00pm
  56. 56. Manifesto Ideas Lunch 2012 Game 3 Events in One DayMelbourne • Thursday 1st December • 8:30am - 5:00pm
  57. 57. Manifesto : Create Your WHY The Seminar SandwichMelbourne • Thursday 1st December • 8:30am - 11:30am
  58. 58. Couple on the Run : WHY, HOW, WHAT The Seminar SandwichMelbourne • Thursday 1st December • 12:00pm - 1:30pm
  59. 59. 2012 Game : Create your HOW and WHAT The Seminar SandwichMelbourne • Thursday 1st December • 2:00pm - 5:00pm
  60. 60. $40 LunchMelbourne • Thursday 1st December • 8:30am - 5:00pm
  61. 61. $40 Lunch $100 SeminarMelbourne • Thursday 1st December • 8:30am - 5:00pm
  62. 62. $40 Lunch $100 Seminar $120 Save $20 Seminar + LunchMelbourne • Thursday 1st December • 8:30am - 5:00pm
  63. 63. $40 Lunch $100 Seminar $120 Save $20 Seminar + Lunch $160 2xSeminars + Lunch Save $80Melbourne • Thursday 1st December • 8:30am - 5:00pm
  64. 64. 10 20 10 Manifesto Ideas Lunch 2012 Game The Seminar SandwichRegister : IdeasMarketing.com.au/workshops
  65. 65. IdeasMarketing.com.au Webinars WorkshopsGeoff@IdeasMarketing.com.au
  66. 66. ReflectBe kind to yourself. Just notice.
  67. 67. What’s your life NOT about?
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