How to Create Your Visual Marketing Plan

  • 1,749 views
Uploaded on

A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an …

A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an hour and display on your wall. And that's what we'll be creating in this hands-on, practical, action-filled event.

In this webinar you'll:
• Learn how to create a simple marketing plan.
• Identify all the products and services you are currently offering - including some you probably didn't realise...
• Create new opportunities to earn more money by offering new products and services.
• Merge your social media efforts with your products and services.
• Define a simple pathway for your customers to buy more easily from you.
• Outline a clear plan of attack to implement your marketing plan.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,749
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
37
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How to Create Your Visual Marketing PlanBefore we start... Download and Printhttp://geoffmc.com/qVRCcF It’s OK, we haven’t started yet!Geoff McDonald @IdeasMarketing #ideaslunch
  • 2. How to Create Your Visual Marketing PlanGeoff McDonald @IdeasMarketing #ideaslunch
  • 3. Ideas Architect Book RapperFollow conversation on Twitter: @ideasmarketing
  • 4. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 5. Part 1Your Idea, Your Marketing PlanGeoff McDonald @IdeasMarketing #ideaslunch
  • 6. Idea Product Service Traditional MarketingTraditional Marketing Plans hide in drawers and computers
  • 7. Idea See it everyday!Why you need a Visual Marketing Plan
  • 8. Product/Service Idea Ideas MarketingYou need an Ideas Marketing Plan!
  • 9. Manifesto A public declaration of your IdeaIdeasMarketing.com.au/Webinars/
  • 10. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presence1000manifestos.com
  • 11. The Manifesto Manifesto 1.    Manifestos are primal Idea 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presence1000manifestos.com
  • 12. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds Vision 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presence1000manifestos.com
  • 13. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us Market 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceGeoff McDonald @IdeasMarketing #ideaslunch
  • 14. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action Results 9.    Manifestos command presence1000manifestos.com
  • 15. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presence Implement1000manifestos.com
  • 16. Money Ideas People CampaignIdeasMarketing.com.au/Webinars/
  • 17. Curves and LaddersGeoff McDonald @IdeasMarketing #ideaslunch
  • 18. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 19. Part 2The Ideas Marketing CurveDownload Template: http://geoffmc.com/qVRCcF
  • 20. What are your offers?Step 1 : Write a list of all the products and services you offer
  • 21. How much?Step 2 : Put a price next to each offer
  • 22. The Ideas Marketing Curve
  • 23. $$$The Ideas Marketing Curve
  • 24. $$$ RelationshipThe Ideas Marketing Curve
  • 25. $$$ Relationship Ascension
  • 26. $$$ RelationshipThe Ideas Marketing Curve
  • 27. $$$PricePoint RelationshipThe Ideas Marketing Curve
  • 28. $$$ RelationshipStep 3 : Map your seven offers!
  • 29. $$$ High Low Free RelationshipAnalysis : Product and Service Segments
  • 30. $$$ Personal Group Virtual RelationshipAnalysis : Three Typical Segments
  • 31. $$$ Consult Workshop Webinar RelationshipExample : Ideas Marketing - My Business
  • 32. What’s your City Circle Tram?Analysis : What’s your seed?
  • 33. What’s your Rolls Royce?Analysis : Most profitable, strategic, enjoyable...
  • 34. What’s your Ford?Analysis : Good not great...
  • 35. Blog News ???Analysis : Product and Service Segments
  • 36. Low Cost to You, High Value to ThemFree Offers : Digital, Sample, Lite
  • 37. Your Social Media SeedsSocial Media can be free and fee
  • 38. $5000 $1000 $500 $100What are your pricepoints? Any gaps?
  • 39. $$$ Personal : Ideas Hour $450 Group : Workshop RelationshipIs there a split or overlap?
  • 40. ?Facebook.com/IdeasMarketing
  • 41. Part 3The Ideas Marketing LadderDownload Template: http://geoffmc.com/qVRCcF
  • 42. The Ideas Marketing Ladder
  • 43. RETAINER CONSULT WORKSHOPONLINE COURSE WEBINAR NEWSLETTERSOCIAL MEDIA
  • 44. Step 1 : Map your 7 Offers onto your Ideas Marketing Ladder
  • 45. OFFER 1 Tactic 2 Tactic 3 TacticTactic = What am I doing to attract people to my offer?
  • 46. WEBINAR NEWSLETTERAscension : Your previous offer is a tactic for your next offer
  • 47. RETAINER CONSULT WORKSHOPONLINE COURSE WEBINAR NEWSLETTERSOCIAL MEDIA
  • 48. 123 WEBINAR1 Promote in Newsletter2 Special Offers3 Links to Previous Recordings NEWSLETTER1 Post on Newsletter Offer2 Twitter feed from Newsletter3 Facebook Page Sign-Up Form SOCIAL MEDIA1 Blog2 Twitter3 Facebook
  • 49. Step 2 : Write down three tactics that go with each of your offers
  • 50. ?Geoff McDonald @IdeasMarketing #ideaslunch
  • 51. Part 4What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
  • 52. $$$ RelationshipMap your offers!
  • 53. 1 2 3 WEBINAR 1 2 3 NEWSLETTER 1 2 3 SOCIAL MEDIA 1 2 3Complete your Tactics!
  • 54. Idea Review your...Geoff McDonald @IdeasMarketing #ideaslunch
  • 55. Idea Stick ‘em on your wall!Geoff McDonald @IdeasMarketing #ideaslunch
  • 56. Put Your Hand Up!September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
  • 57. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceOption 1 - How to Create Your BIG Idea - In Depth!
  • 58. Design Your Business GameOption 2 - How to be Excited About Your Business Every Day
  • 59. Option 3 - The Top Ten Products You Need To Create
  • 60. Vote Now!September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
  • 61. Workshop: How to Design, Build and Sell Your IdeasMelbourne 14 October 8:30am - 5:00pm
  • 62. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  • 63. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  • 64. IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
  • 65. To learn more, teach others!Geoff McDonald @IdeasMarketing #ideaslunch