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How to Create Your Visual Marketing PlanBefore we start... Download and Printhttp://geoffmc.com/qVRCcF                     ...
How to Create           Your Visual           Marketing PlanGeoff McDonald @IdeasMarketing #ideaslunch
Ideas Architect      Book RapperFollow conversation on Twitter: @ideasmarketing
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 1Your Idea, Your Marketing PlanGeoff McDonald @IdeasMarketing #ideaslunch
Idea                          Product                          Service          Traditional MarketingTraditional Marketing...
Idea                See it everyday!Why you need a Visual Marketing Plan
Product/Service                            Idea                Ideas MarketingYou need an Ideas Marketing Plan!
Manifesto A public declaration of your IdeaIdeasMarketing.com.au/Webinars/
The Manifesto Manifesto      1.    Manifestos are primal      2.    Manifestos terminate the past      3.    Manifestos cr...
The Manifesto Manifesto      1.    Manifestos are primal            Idea      2.    Manifestos terminate the past      3. ...
The Manifesto Manifesto      1.    Manifestos are primal      2.    Manifestos terminate the past      3.    Manifestos cr...
The Manifesto Manifesto      1.    Manifestos are primal      2.    Manifestos terminate the past      3.    Manifestos cr...
The Manifesto Manifesto      1.    Manifestos are primal      2.    Manifestos terminate the past      3.    Manifestos cr...
The Manifesto Manifesto      1.    Manifestos are primal      2.    Manifestos terminate the past      3.    Manifestos cr...
Money                 Ideas            People                    CampaignIdeasMarketing.com.au/Webinars/
Curves and LaddersGeoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 2The Ideas Marketing CurveDownload Template: http://geoffmc.com/qVRCcF
What are your offers?Step 1 : Write a list of all the products and services you offer
How much?Step 2 : Put a price next to each offer
The Ideas Marketing Curve
$$$The Ideas Marketing Curve
$$$           RelationshipThe Ideas Marketing Curve
$$$         Relationship      Ascension
$$$           RelationshipThe Ideas Marketing Curve
$$$PricePoint           RelationshipThe Ideas Marketing Curve
$$$                             RelationshipStep 3 : Map your seven offers!
$$$                                          High                                  Low                   Free             ...
$$$                                     Personal                                    Group                  Virtual        ...
$$$                                    Consult                           Workshop                Webinar                  ...
What’s your City Circle Tram?Analysis : What’s your seed?
What’s your Rolls Royce?Analysis : Most profitable, strategic, enjoyable...
What’s your Ford?Analysis : Good not great...
Blog      News        ???Analysis : Product and Service Segments
Low Cost to You,             High Value to ThemFree Offers : Digital, Sample, Lite
Your Social Media SeedsSocial Media can be free and fee
$5000                                          $1000                                         $500                         ...
$$$                        Personal : Ideas Hour        $450                     Group : Workshop                         ...
?Facebook.com/IdeasMarketing
Part 3The Ideas Marketing LadderDownload Template: http://geoffmc.com/qVRCcF
The Ideas Marketing Ladder
RETAINER  CONSULT WORKSHOPONLINE COURSE  WEBINAR NEWSLETTERSOCIAL MEDIA
Step 1 : Map your 7 Offers onto your Ideas Marketing Ladder
OFFER                1 Tactic                2 Tactic                3 TacticTactic = What am I doing to attract people to...
WEBINAR                     NEWSLETTERAscension : Your previous offer is a tactic for your next offer
RETAINER  CONSULT WORKSHOPONLINE COURSE  WEBINAR NEWSLETTERSOCIAL MEDIA
123        WEBINAR1 Promote in Newsletter2 Special Offers3 Links to Previous Recordings    NEWSLETTER1 Post on Newsletter O...
Step 2 : Write down three tactics that go with each of your offers
?Geoff McDonald @IdeasMarketing #ideaslunch
Part 4What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
$$$                  RelationshipMap your offers!
1                2                3                         WEBINAR                1                2                3    ...
Idea                Review your...Geoff McDonald @IdeasMarketing #ideaslunch
Idea         Stick ‘em on your wall!Geoff McDonald @IdeasMarketing #ideaslunch
Put Your Hand Up!September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
The Manifesto Manifesto       1.    Manifestos are primal       2.    Manifestos terminate the past       3.    Manifestos...
Design Your Business GameOption 2 - How to be Excited About Your Business Every Day
Option 3 - The Top Ten Products You Need To Create
Vote Now!September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
Workshop: How to Design,     Build and Sell Your IdeasMelbourne 14 October 8:30am - 5:00pm
$450 +GST                              $270 +GST                              22nd September    Workshop: How to Design,  ...
$450 +GST                              $270 +GST                              22nd September    Workshop: How to Design,  ...
IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
To learn more, teach others!Geoff McDonald @IdeasMarketing #ideaslunch
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How to Create Your Visual Marketing Plan

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A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an hour and display on your wall. And that's what we'll be creating in this hands-on, practical, action-filled event.

In this webinar you'll:
• Learn how to create a simple marketing plan.
• Identify all the products and services you are currently offering - including some you probably didn't realise...
• Create new opportunities to earn more money by offering new products and services.
• Merge your social media efforts with your products and services.
• Define a simple pathway for your customers to buy more easily from you.
• Outline a clear plan of attack to implement your marketing plan.

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Transcript of "How to Create Your Visual Marketing Plan"

  1. 1. How to Create Your Visual Marketing PlanBefore we start... Download and Printhttp://geoffmc.com/qVRCcF It’s OK, we haven’t started yet!Geoff McDonald @IdeasMarketing #ideaslunch
  2. 2. How to Create Your Visual Marketing PlanGeoff McDonald @IdeasMarketing #ideaslunch
  3. 3. Ideas Architect Book RapperFollow conversation on Twitter: @ideasmarketing
  4. 4. ?Geoff McDonald @IdeasMarketing #ideaslunch
  5. 5. Part 1Your Idea, Your Marketing PlanGeoff McDonald @IdeasMarketing #ideaslunch
  6. 6. Idea Product Service Traditional MarketingTraditional Marketing Plans hide in drawers and computers
  7. 7. Idea See it everyday!Why you need a Visual Marketing Plan
  8. 8. Product/Service Idea Ideas MarketingYou need an Ideas Marketing Plan!
  9. 9. Manifesto A public declaration of your IdeaIdeasMarketing.com.au/Webinars/
  10. 10. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presence1000manifestos.com
  11. 11. The Manifesto Manifesto 1.    Manifestos are primal Idea 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presence1000manifestos.com
  12. 12. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds Vision 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presence1000manifestos.com
  13. 13. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us Market 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceGeoff McDonald @IdeasMarketing #ideaslunch
  14. 14. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action Results 9.    Manifestos command presence1000manifestos.com
  15. 15. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presence Implement1000manifestos.com
  16. 16. Money Ideas People CampaignIdeasMarketing.com.au/Webinars/
  17. 17. Curves and LaddersGeoff McDonald @IdeasMarketing #ideaslunch
  18. 18. ?Geoff McDonald @IdeasMarketing #ideaslunch
  19. 19. Part 2The Ideas Marketing CurveDownload Template: http://geoffmc.com/qVRCcF
  20. 20. What are your offers?Step 1 : Write a list of all the products and services you offer
  21. 21. How much?Step 2 : Put a price next to each offer
  22. 22. The Ideas Marketing Curve
  23. 23. $$$The Ideas Marketing Curve
  24. 24. $$$ RelationshipThe Ideas Marketing Curve
  25. 25. $$$ Relationship Ascension
  26. 26. $$$ RelationshipThe Ideas Marketing Curve
  27. 27. $$$PricePoint RelationshipThe Ideas Marketing Curve
  28. 28. $$$ RelationshipStep 3 : Map your seven offers!
  29. 29. $$$ High Low Free RelationshipAnalysis : Product and Service Segments
  30. 30. $$$ Personal Group Virtual RelationshipAnalysis : Three Typical Segments
  31. 31. $$$ Consult Workshop Webinar RelationshipExample : Ideas Marketing - My Business
  32. 32. What’s your City Circle Tram?Analysis : What’s your seed?
  33. 33. What’s your Rolls Royce?Analysis : Most profitable, strategic, enjoyable...
  34. 34. What’s your Ford?Analysis : Good not great...
  35. 35. Blog News ???Analysis : Product and Service Segments
  36. 36. Low Cost to You, High Value to ThemFree Offers : Digital, Sample, Lite
  37. 37. Your Social Media SeedsSocial Media can be free and fee
  38. 38. $5000 $1000 $500 $100What are your pricepoints? Any gaps?
  39. 39. $$$ Personal : Ideas Hour $450 Group : Workshop RelationshipIs there a split or overlap?
  40. 40. ?Facebook.com/IdeasMarketing
  41. 41. Part 3The Ideas Marketing LadderDownload Template: http://geoffmc.com/qVRCcF
  42. 42. The Ideas Marketing Ladder
  43. 43. RETAINER CONSULT WORKSHOPONLINE COURSE WEBINAR NEWSLETTERSOCIAL MEDIA
  44. 44. Step 1 : Map your 7 Offers onto your Ideas Marketing Ladder
  45. 45. OFFER 1 Tactic 2 Tactic 3 TacticTactic = What am I doing to attract people to my offer?
  46. 46. WEBINAR NEWSLETTERAscension : Your previous offer is a tactic for your next offer
  47. 47. RETAINER CONSULT WORKSHOPONLINE COURSE WEBINAR NEWSLETTERSOCIAL MEDIA
  48. 48. 123 WEBINAR1 Promote in Newsletter2 Special Offers3 Links to Previous Recordings NEWSLETTER1 Post on Newsletter Offer2 Twitter feed from Newsletter3 Facebook Page Sign-Up Form SOCIAL MEDIA1 Blog2 Twitter3 Facebook
  49. 49. Step 2 : Write down three tactics that go with each of your offers
  50. 50. ?Geoff McDonald @IdeasMarketing #ideaslunch
  51. 51. Part 4What’s Next?Geoff McDonald @IdeasMarketing #ideaslunch
  52. 52. $$$ RelationshipMap your offers!
  53. 53. 1 2 3 WEBINAR 1 2 3 NEWSLETTER 1 2 3 SOCIAL MEDIA 1 2 3Complete your Tactics!
  54. 54. Idea Review your...Geoff McDonald @IdeasMarketing #ideaslunch
  55. 55. Idea Stick ‘em on your wall!Geoff McDonald @IdeasMarketing #ideaslunch
  56. 56. Put Your Hand Up!September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
  57. 57. The Manifesto Manifesto 1.    Manifestos are primal 2.    Manifestos terminate the past 3.    Manifestos create new worlds 4.    Manifestos trigger communities 5.    Manifestos define us 6.    Manifestos antagonise others 7.    Manifestos inspire being 8.    Manifestos provoke action 9.    Manifestos command presenceOption 1 - How to Create Your BIG Idea - In Depth!
  58. 58. Design Your Business GameOption 2 - How to be Excited About Your Business Every Day
  59. 59. Option 3 - The Top Ten Products You Need To Create
  60. 60. Vote Now!September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
  61. 61. Workshop: How to Design, Build and Sell Your IdeasMelbourne 14 October 8:30am - 5:00pm
  62. 62. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  63. 63. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your IdeaMore: IdeasMarketing.com.au/Workshops
  64. 64. IdeasMarketing.com.au/WebinarsGeoff@IdeasMarketing.com.au
  65. 65. To learn more, teach others!Geoff McDonald @IdeasMarketing #ideaslunch
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